MLTG396 - Assignment 1

Question 1 (25 marks)

1. Customers
The customers of Coca Cola in third world countries play a very large role in the success of Vitango. If the Customers do not like the product (taste, price, availability, etc..) than the product will not sell.

2. Competitors
If the competition is cheaper or tastes better or is more readily available, Coca Cola will have a hard time selling their product, even if it contains essential vitamins.

3. Marketing Intermediaries
If the resellers of Vitango are not supporting Vitango, it will never succeed.

4. Suppliers.
Price plays a key role in the sales of Vitango. If Coca-Cola can find suppliers which will provide them with what they need at a low enough price, Vitango may be able to match the prices of other competitors.

5. Publics
Coca-Cola may not be planning on directly making any money with Vitango. They may just be looking for Media attention which creates Coca-Cola awareness and a good reputation, which in the end can create more sales for other Coca-Cola products worldwide.

Question 2 (20 marks)

1. High Prices
Since Coca-Cola is a for profit organization, they can been accused of having prices that are too high. They will likely only sell something if it turns a profit, therefore the prices need to be high enough to turn a profit. GAIN on the other hand is a non profit organization which would not be expected to raise prices.

2. Deceptive Practices
Vitango could sound as it is all you need for poor country to become well nourished. Although Vitango has many vitamins, it does not contain everything you need to be well nourished. It is in the best interest of Coca-Cola to sell as much of Vitango as possible, therefore they could be criticized for deceptive practices. GAIN can also be accused of deceptive practices since they will be subsidizing the product making