Plagiarism When submitting work for assessment, students should be aware of the LSBF guidance and regulations in concerning plagiarism. All submissions should be your own, original work.
You must submit an electronic copy of your work. Your submission will be electronically checked.
Harvard
Referencing
The Harvard Referencing System must be used. The Wikipedia website must not be referenced in your work.
Learning
Outcomes
On successful completion of this assignment you will be able to
• Develop a managerial, rather than a descriptive, appreciation of issues related to marketing management.
• Examine critically advanced theoretical frameworks.
• Integrate the theoretical, conceptual and analytical considerations of marketing management.
• At the end of the course, you will have mastered a range of methods and techniques and have a clear appreciation of their theoretical and empirical foundations, range of relevance, applicability and limitations.
Scenario
Kotler describes marketing as ‘the process by which companies create value for customers and build strong relationships in order to capture value from customers in return.’ To do this successfully, firms need to embrace a culture of market orientation and put the customer at the forefront of everything they do. Communication of the marketing strategy and plan across the organisation plays a vital part in making this happen.
Your Task
2 Using academic learning, briefly outline a marketing plan for an organisation of your choice.
2 Critically evaluate your chosen organisation’s marketing plan, in particular relation to its marketing environment.
2 Identify and evaluate how technology and new media could impact the firm’s future marketing plans
2 Discuss sustainability with regard to the firm’s marketing strategy, in particular how it might affect the firm’s reputation in the future.