Amber Rice Marketing Company (ARMC)

Marketing Plan

*
Prepared By: Munaf Alethari

Table of Contents

1.0 Executive Summary 2
2.0 Sitiuation Analisys 2
2.1. Market Summary 4
2.2. SWOT Analisys 6
2.3. Competition 7
2.4. Product Offering 8
2.5. Keys to Success 9
2.6. Critical Issues 10
3.0 Marketing Strategy 11
3.1. Mission 11
3.2. Marketing Objectives 12
3.3. Financial Objetives 13
3.4. Target Markets 14
3.5. Posioning 15
3.6. Strategies 17
3.7. Marketing Mix 18
3.8. Marketing Research 24
4.0 Controls 26
4.1. Implementation 28
4.2. Marketing Organization 28
4.3. Contingency Planning 29
5.0 Coclution 30 References 31

1.0 Executive Summary
Amber Rice Marketing Company (ARMC) will add a rare and delicious type of rice to the U.S. markets, will offer the American people of this new type of rice so that they get its benefits and enjoy with its unique flavor. This marketing plan illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. We are not just any rice marketer. Our unique focus of providing a distinct type of rice gives us an advantage over our competitors by giving customers a new outlet to enjoy of delicious taste . This increases our desire that the providing of Amber rice will not be limited to the markets of Kansas City but expands our reach to people in all U.S. markets.
Our brand is our promise. It says consumers can count on us to provide consistently high-quality, delicious and wholesome food.
Developing and implementing our corporate responsibility strategy will strengthen our business and our long-term sustainability.
Providing a transparent and comprehensive account of our goals, our actions, our achievements of opportunity is the right thing to do – and in keeping with operations and avoid risks to our reputation. At the same time, we believe