Taryn Heiman
R. Powell
Strategic Management
Writing Assignment 1
7 September 2015

1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? a. Father Daniel Mary did in fact establish a future of the Carmelite Monks of Wyoming using his own vision. His vision consisted of creating a new monastery with 30 monks, a retreat for visitors, a Gothic church, a convent for nuns, and a hermitage called Irma Lake Ranch. As far as the vision for Mystic Monk Coffee, he wanted to expand its operations through a new brewery that would produce more coffee which would in turn, create more funds for the new monastery. The official mission of the Carmelite Monks of Wyoming was to live a life of solitude and prayer while still making profits from working. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? b. It did appear that Father Daniel Mary had set definite objectives and performance targets for achieving his vision. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? c. Father Prior’s strategy to achieve his vision was through the Mystic Monk Coffee business and achieving a profit. In order to generate more profit, Father made plans to purchase more product to generate more coffee per hour as opposed to per day. The biggest competitive advantage Mystic Monk Coffee has is the high quality and wide variety of their coffee being made. 4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? its resources