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Mms Marketing Plan

In: Business and Management

Submitted By cjordan09
Words 5865
Pages 24
MMS Cleaning Services
Marketing Plan
Keller Graduate School of Management
Robyn Marshall
Chrystal Jordan
Daniela Arce
Sofia Joseph
Adrian Bonilla

1.0 Executive Summary
MMS Cleaning Services will provide cleaning services for residential properties in Charlotte, North Carolina. In addition, MMS Cleaning Services plan to expand nationally thus opening up the operation for franchising at a very early stage.
Our customer base will comprise realtors, property conservation companies, and real estate developers, and will service clients that require direct services such as trash outs, sales clean, securing, and boarding. Currently, MMS Cleaning Services operate on a family basis that allows the company to build personal relationships with customers and potential clients in the respective areas where they live. MMS Cleaning Services has differentiated itself from its competitors in a number of ways. We are targeting foreclosed properties, a segment of the cleaning market that is virtually untouched by our competitors, and we definitely see that as a niche, so we are going to successfully fill that need. MMS Cleaning Service’s investment in personal relationships and employee empowerment will also help differentiate it from its competitors. Starting off with family, we plan to hire local employees that will help capitalize on the importance of building personal relationships because MMS Cleaning Services depends on customer loyalty.
Our core customers will see a 25% increase in overall service awareness in year 1. We will focus strongly on building our service brand so customers don’t have to think twice when they’re in the market for residential cleaning services. We envision a continued increase in service revenue as a result of direct relationship with property conservation companies. As mentioned earlier, that trend will continue based on the...

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