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Mns Real Estate, Current Events

In: Business and Management

Submitted By jenniecb
Words 313
Pages 2
MNS Real Estate

As I was walking home, I saw an ad that caught my attention. There were no pictures or catching images, but as I read their logo I giggled. As I mentioned in the Super Bowl paper, ads or commercials that make me smile or laugh are more memorable to me than others.

The advertisement, located on 6th avenue on an old phone booth, stated in plain text, “I don’t remember his name, but his apartment…” This is a real attention-grabbing headline. MNS real estate uses sex as an advertising tool, something that is usually not associated with real estate ads. Moreover, by choosing to not include any images and instead emphasize the text, the message is clearer.

Based on MNS real estate ad, their target audience is people between the ages of 20-35. They are probably young professionals seeking to buy or rent an apartment in the city. The ad is targeted towards a younger audience because the subject matter is something that is easily relatable to them.

For me, the advertisement worked. I understood their concept, their joke and the company left me with an unforgettable impression.

This type of “teasing” campaign wouldn’t perhaps work in other parts of The United States, but it definitely suits the New York aesthetic. This shows how important it is to not only think about the consumers but also the location where you are advertising.

It is hard to define what type of marketing management philosophy they are using, but it is closer to the market orientation philosophy. Because of the fact that they are a well known-real estate company, they don’t need to approach the sales orientation philosophy. Instead, they can focus on catching people’s attention and providing them with a lasting image, so when the time is needed the consumers will think of this real estate

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