Mô HìNh ChiếN LượC Pest Trong NghiêN CứU Vĩ Mô

In: Business and Management

Submitted By tnghia1412
Words 1762
Pages 8
Mô hình chiến lược PEST trong nghiên cứu vĩ mô
Mô hình P.E.S.T hiện nay đã được mở rộng thành các ma trận P.E.S.L.T (Bao
gồm yếu tố Legal – pháp luật) và S.T.E.E.P.L.E (Socical/Demographic-Nhân khẩu
học, Techonogical, Economics, Envirnomental, Policy, Legal, Ethical- Đạo đức)
và càng ngày càng hoàn thiện trở thành một chuẩn mực không thể thiếu khi nghiên
cứu môi trường bên ngoài của doanh nghiệp.

Trong khi mô hình 5 áp lực của M-Porter đi sâu vào việc phân tích các yếu tố
trong môi trường ngành kinh doanh thì PEST lại nghiên cứu các tác động của các

yếu tố trong môi trường vĩ mô. Các yếu tố đó là Political (Thể chế- Luật pháp),
Economics (Kinh tế), Sociocultrural (Văn hóa- Xã Hội), Technological (Công
Đây là bốn yếu tố có ảnh hưởng trực tiếp đến các ngành kinh tế, các yếu tố này là
các yếu tố bên ngoài của của doanh nghiệp và ngành, và ngành phải chịu các tác
động của nó đem lại như một yếu tố khách quan. Các doanh nghiệp dựa trên các
tác động sẽ đưa ra những chính sách, hoạt động kinh doanh phù hợp.
1. Các yếu tố Thể chế- Luật pháp
Đây là yếu tố có tầm ảnh hưởng tới tất cả các ngành kinh doanh trên một lãnh thổ,
các yếu tố thể chế, luật pháp có thể uy hiếp đến khả năng tồn tại và phát triển của
bất cứ ngành nào. Khi kinh doanh trên một đơn vị hành chính, các doanh nghiệp sẽ
phải bắt buộc tuân theo các yếu tố thể chế luật pháp tại khu vực đó.

Sự bình ổn: Chúng ta sẽ xem xét sự bình ổn trong các yếu tố xung đột

chính trị, ngoại giao của thể chế luật pháp. Thể chế nào có sự bình ổn cao sẽ có thể
tạo điều kiện tốt cho việc hoạt động kinh doanh và ngược lại các thể chế không ổn
định, xảy ra xung đột sẽ tác động xấu tới hoạt động kinh doanh trên lãnh thổ của

Chính sách thuế: Chính sách thuế xuất khẩu, nhập khẩu, các thuế tiêu thụ,

thuế thu nhập... sẽ ảnh hưởng tới doanh thu, lợi nhuận của doanh nghiệp.

Các đạo…...

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