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Mob Globalization

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Submitted By yumixoxo
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Globalization is a word that we will hear from everyone lip’s especially businessmen and politicians. Based on the economic terms, globalization is a growth of a smaller business or services to the worldwide scale which will or will not include political or cultural implications.Nowadays a lot of (SMEs) want to gain profit by expanding their business worldwide. It’s hard for (SMEs) to expand since there are a lot of huge companies outside but it is not impossible. Company can expand its business globally through the phase modal of globalization which are exporting, cooperative contracts, strategic alliances, wholly owned affiliates and global new ventures. As a manager of the company they must understand what make them success or else they will fails. Difference companies have different opinion on the way to expand the business worldwide. The purpose of this essay is to prove that exporting is the best way for small and medium-sized enterprise (SMEs) to enter the international market. Small and medium-sized enterprises (SMEs) are usually company that have lesser than 500 employees(OECD,2002)and compare to the (MNEs) they are lack of resources(tangible and intangible) as well as managerial and financial understanding (Brouthers, L et al. 2009). North America, Europe and Asia small business are very popular and they contributed to over 50% of the GNPs.(Yang, 2012). One of the five modes of entry into the international business is cooperative contract. Licensing and franchising are the two kinds of cooperative contract that most of the company used. Based on William and McWilliam (2010), licensing is when a royalty payments are receives by the licensor (domestic company) from the licensee to produce the licensor’s products which use the same brand name and also services in a specified foreign market.For example,Toyota and Honda, the Japanese auto maker not

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