Premium Essay

Mobile Application Development Strategy

In: Business and Management

Submitted By sanchali
Words 4889
Pages 20
STRATEGY PAPER: Mobile Application Development

Mobile Application Development
Strategy
Document No:
Strategic
Initiative:
Coverage:
Classification:



RTC 01
Version : 1.0
Increasing customer loyalty base and enhancing customer reach through Mobile application Retail SBU
Strategic

Date
Last 17.11.2014
Changed:
Strategic
High
Value:
Time Frame:
Priority:

Long Term
High

1.0.Corporate/Business Vision:

We are the most admired global energy company leveraging talent and technology.
We are the first choice of customers, always
We exploit profitable growth opportunities outside energy



2.0.Description of Strategic Initiative:

Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.
Mobility offers tremendous opportunities for every business unit in the enterprise. From optimizing processes to real-time collaboration, improved customer experiences to increased revenues, the benefits are big—but so are the challenges.
Cisco recently published statistics that demonstrate how user demand is driving every enterprise down the mobile route whether they like it or not.

Version 1.0

Page 1

STRATEGY PAPER: Mobile Application Development

This explosive growth is driving a deluge of mobile app requests with multiple platforms to support, hundreds of change requests, and complex back-end integrations. As demand for mobile apps grows, there’s a significant need to keep enhancing, supporting, and evolving those applications.
The app landscape is also expanding, with better, faster ways at creating business value that can empower customers and...

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