...Mobile Applications Market The 21st century has seen the rise of mobile applications through the technology of smart phones .The mobile apps market is very elastic and continues to expand each and every day. The mobile market has a wide variety of applications that no matter what type of interests you may have, there is something for you. Outlined further in this report will outline the demand for these apps, trend analysis, current market status, success stories and lastly the end users. It was in June of 2008 when Apple Inc released its 3G Apple Iphone which featured support for third party applications. Then only a short month later the Apple app store was created. This took consumers by storm and in the first weekend over 10 million apps were downloaded. Since its release the app store has continued to expand with more apps and better quality apps that now range from E-books to a very humorous fart app. Shortly after Apple had seen rapid success with its app store, other leading Telephone providers like blackberry, Nokia and Android soon released a similar app store for their users. The evolution of mobile apps seems to be creating applications in which ease day to day living through our smart phones. For example in the Apple app store, there are apps which allow you to receive newspapers like the New York Times, or the Globe and Mail directly to your mobile device. There are also apps which act as a PDF creator, it allows for the consumer to take pictures of multiple...
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...More Effort Needed to Develop Application Stores in China SKU: IN0904397CWW Analyst: James Lei James.lei@instat.com.cn +1.8610.66422042 January 2010 Executive Summary An application store is a service platform for a specific mobile device through which providers integrate the value chain and other resources to provide mobile applications to consumers via the Internet, Wi-Fi, and cellular networks. Application stores developed alongside Web 2.0 and began with Apple’s App Store. The store’s huge success has since attracted other players to the market. As of October 2009, the App store has earned over US$ 2.4 billion for Apple and the independent developers the store uses. Over 93,000 applications are currently available, and over 2 billion downloads were made. There are two kinds of application store depending on the type of platform provider used. . Handset and OS vendors: Currently, most top smartphone vendors have launched their own application stores. Examples include Nokia’s Ovi Store, RIM’s BlackBerry App World, Palm’s App Catalog, Google’s Android Market, Microsoft Windows Marketplace for Mobile (WMM), and Samsung’s Mobile Innovator. Mobile carriers: Examples include China Mobile’s Mobile Market, China Telecom’s AppMarket, and Shanghai Unicom’s Wo-Store HIGHLIGHTS Most smartphone and OS vendors are becoming involved in the application store market because of the huge success of the App Store. Most platform providers use the 30/70 revenue share model, under which...
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...Why Not Now Smart Device & Mobile App Store Boise’s Best Cell Phone Store-Final Draft Alicia Young Keller Graduate School of Management Marketing Management-Section 61681 December 15, 2013 Table of Contents 1.0 Executive Summary………………………………………………………………………....3 2.0 Situational Analysis Overview……………………………………………………………...3 2.1 Market Summary……………………………………………………………………………5 2.2 SWOT Analysis……………………………………………………………………………...6 2.3 Competition………………………………………………………………………………….7 2.4 Product Service Offering……………………………………………………………………8 2.5 Keys to Success………………………………………………………………………………9 2.6 Critical Issues……………………………………………………………………………….10 3.0 Marketing Strategy Overview……………………………………………………………..10 3.1 Mission………………………………………………………………………………………13 3.2 Marketing Objectives………………………………………………………………………13 3.3 Financial Objectives………………………………………………………………………..15 3.4 Target Markets……………………………………………………………………………..17 3.5 Positioning…………………………………………………………………………………..18 3.6 Pricing Strategies…………………………………………………………………………...19 3.7 Market Attack Strategy……………………………………………………………………22 3.8 Marketing Research………………………………………………………………………..24 4.0 Controls……………………………………………………………………………………..27 4.1 Progress Milestones………………………………………………………………………...27 4.2 Market Organization………………………………………………………………………28 4.3 Contingency Planning……………………………………………………………………...28 5.0 Conclusion…………………………………………………………………………………..29 References………………………………………………………………………………………30 1.0 Executive...
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...model mainly focuses on mobile devices; such as iPhones and iPads which account for 52% of apples profits. As for Google’s bas of the market from the mobile, advertising and operating systems. The strengths for Microsoft are that they are still the leader in PC operating systems and desktop productivity software. But has failed miserably with regards towards smartphone hardware and software, mobile computing, cloud-based software apps; its internet portal. The strengths for Apple are mobile devices, such as iPhone and tablets. These devices combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and the iPhone is the highest grossing cellphone ever. The strengths for Google are that they dominate in advertising with their search engine. And their Android OS controls 41% of the mobile market share. This mobile market is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola Inc. for 12.5 billion. 2. Mobile computing is important to Microsoft, Apple and Google because by 2012 the mobile market will be 200 billion dollars, with a 200% increase every 2.5 years. Therefore, it has been projected that by 2015 the mobile market will be worth 400 billion dollars. It is important for these firms because they want to maximize profit and market share by being aware of...
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...Description First page 1. (TCO A) Explain how a wireless handset initiates a call. When a mobile phone is powered up, it registers, or identifies itself to a base station. Information about a phone such as the… (TCO B) Give an example of a mobile marketing campaign utilizing a mobile wireless application. How does the campaign capitalize on the mobile factor? Mobile Marketing is just another way of reaching out to target consumers via mobile devices and… (TCO B) List and explain three prominent applications of WDAs, and the markets where they are used. I-MODE – iMode was the original mobile data technology. iMode mobile Internet technology was introduced in Japan in… (TCO C) Explain the effects of J2ME and BREW on mobile application development. BREW and J2ME are intended to provide a standard protocol for downloading executable applications to… (TCO C) What role can Java play in enhancing the mobile shopping experience? Java reduces the cost of downloading and developing moving images that are written in HTML because…. (TCO D) Discuss why a company would deploy WDAs versus laptops. A mobility increase production in most enterprise but the same doesn’t apply to others due to some… (TCO D) Describe 2 challenges of managing mobile devices in the enterprise. Two key challenges IT department faces in managing Mobile device in an enterprise are: Mobile applications compatibilities and… (TCO E) Give 3 reasons why WDAs pose a security risk when used on corporate...
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...hardware that facilitates mobile computing. Apple has gone into the stance that applications, one of the major earners for tablet and phone manufacturers, should be device restricted. For example, one application should be unique to the brand of the device and should be allowed to function in another device from another separate brand. They even stopped Google in its plans to allow Google applications to work on Apple products. Thus by doing this Apple is trying to capitalize on their loyal customer base and create a Apple weds Apple scenario. Google: Google is the believer in the concept that in the future the devices used to run the applications and other internet options should be a fraction of what they are being charged now and instead the revenues generated should be from the in-app advertisements. Google even bought AdMob, an application advertisements development company, to work on such a concept. This future, Google and Microsoft have tried their hand at going hardware friendly but they still do not put the same emphasis on the hardware as Apple. Microsoft: Microsoft has laid its bet on the operating system on which the mobile computing devices shall run. Microsoft also has announced plans to develop the hardware for mobile computing, something it has not done so far, and thus has entered into the field of both Google and Apple. By integrating the hardware and software deal Microsoft has actually change the dynamics of the whole market. And this can be problem some...
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...Paradox Software Business Plan Name Founder 2222 West Code Street Medford, OR 97501 (541) 882-6568 towhomitmayconcern@paradoxsoft.com February 28th, 2016 A. Executive Summary 4 A1. Company Identification: 4 A2. Mission of the Company: 4 A4. Keys to Success: 4 B. Company Summary 6 B1. Industry History: 6 B2. Legal Form of Ownership: 6 B3. Location and Facilities: 6 B4. Management Structure: 6 B5. Products and Services: 6 C. Market Analysis 8 C1. Target Market 8 C2. Industry Analysis: 8 C3. SWOT Analysis 10 D. Market Strategy 14 D1. 4Ps: Discuss each of the four Ps of marketing as they relate to the company’s products and services. 14 D2. Price List: Develop a price list for the company’s products and services. 15 D3. Promotional Strategy: Develop a promotional strategy including specific tasks, target dates, and responsible parties. 15 D4. Sales Forecast: Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions. 16 E. Implementation Strategy 17 E1. Overall Strategy: Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation. 17 E2. Monitoring Plan: Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones. 17 F. Financial Statements and Projections 19 F1. Forecasted Profit and Loss...
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...for those who leveraged, adapted, and utilized the new technology. Smart Phones, Tablets, & other mobile devices are rapidly growing and are becoming common place around the world. Mobile devices will not only change the way we do business, it will revolutionize it. This technology will change business models, create revenue streams, and improve consumer’s lives. (Mcdermott, 2011) Mobile devices are heralding in this new revolution, changing the dynamics of business, and transforming how businesses operate and interact with consumers. Mobile computing consists of hand-held/mobile devices usually with a miniature keyboard, which allow users to instantly access information, instantly communicate with others, use applications to solve problems, or just relax and socialize with others while on the go. These devices generally consist of smart phones and tablet computers. Most mobile devices use touch screens, which allows the consumer to interact in a unique way with their device. The most important technology within mobile devices is the device’s operating system. Operating systems include Android, RIMM, IOS, and Windows Phone 7. According to NPD, the current market share of operating systems being used in the Smartphone industry is Android with 53% of the market, IOS with 29% of the market, RIMM with 10% of the market, and Windows mobile with 3% of the market. (Sakr, 2011) The operating systems vary by system, but operating systems are a large part of what have...
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...Importance of Non-Functional Testing and Security Testing in Mobile Application Development Abstract Smart-phones have become part of human life. As smartphones become more powerful and usage rises, Smartphone makers have a much wider range of innovation possibilities than their PC counterparts. The personal nature and pocket size of mobile phones and their potential offer a wide scope for developing distinctive handset models targeted at a specific segment of the smart-phone market. The mobile application market’s growth is driven by the widespread push of advanced handset capabilities by the mobile industry and the increasingly-connected global consumer base. Progress of network technologies, restructuring of revenue-sharing pattern, lowering of mobile data usage cost, growing adoption of smart phones, and increase in application usability have contributed to the growth of mobile application adoption globally. This trend has led to substantial surge in the dependence and usage of the mobile Internet, specifically mobile applications. Mobile Application Development is the method by which application software is produced for low power handling devices, mobile devices, and other small digital equipment. As this technological development continues to gain momentum, it's quickly turning into one of the most powerful industries in the world. Majority of the mobile application testers tend to focus more on testing the product against client requirements – Functional testing...
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..._____________________________________________________________ Name (typed or printed) __________________________________________________ Date __________________________________________________________________ This is the business plan for NPZ (Mobile Software Company). The presentation of this business plan does not imply an offering of securities. Contact designer: sanaaomrany@gmail.com TABLE OF CONTENTS 1.0 Executive Summary 1 1.1 Purpose of the Plan 1 1.2 Introduction 1 1.3 Market Opportunity 2 1.4 Business Model 2 1.5 Services and Products 3 1.6 Growth Opportunity 4 1.7 Financial Projections 4 1.8 Financial Need and Use of Funds 4 1.9 Lender Return Strategy 5 2.0 The Enterprise 6 2.1 Mission Statement 6 2.2 Business Objectives 6 2.3 Organization 6 Legal Structure 6 Company Ownership 7 Location and Premises 7 Intellectual Property 7 2.4 Historical Background 7 2.5 Funding Analysis 8 3.0 The Business Concept and Need 10 3.1 The Market Need 10 3.2 Products and Services 10 3.1 Delivery Model 12 Sales Media 12 Sourcing and Fulfillment 12 3.6 Revenue Model 12 4.0 The Market 13 4.1 Industry Overview 13 Market Size 13 Market Trends 14 Market Needs 15 4.2 Industry Participants and Competitive Analysis 15 Industry Participants 15 Competitive Analysis 15 5.0 Growth Strategy 17 5.1 Strategic Initiatives 17 5.2 Brand Strategy 17 5.3 Marketing...
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...Android Advantages of Dalvik Virtual machines Android: A promising haven for app developers and OEMs? Market Predictions Final Comments About Dot Com Infoway Sources Interesting Android links Glossary Dot Com Infoway - Position Paper- www.dotcominfoway.com Executive Summary: This paper attempts to study the present conditions of Android OS and unveils the predicted future market possibilities for Android, based on results from several research firms, using current market statistics and popularity among developers and end-users. All the flimflams and excitement about the costlier iphones and Blackberrys are vanishing, after the arrival of the most anticipated, open source mobile operating system, the Google Android, which is fated to turn the industry upside down. Despite the growth and popularity for iPhones and Blackberrys, it is predicted that, Android will make a history in sales and on acquiring the market share, slicing down the markets of both Symbians and iPhones. This paper will elaborately examine the predictions about the future of Android phones, considering the present facts and reasons. The Android Tale: Open Handset Alliance (OHA) a confederation of 50 Telecoms, mobile hardware, and software companies, headed by Google, was found on 5th of November, 2007. The consortium's goal is deploy, the advanced open standards for mobile devices. Android is an open source mobile OS platform, purely based on the Linux operating system, Apache harmony, and Dalvik Virtual machine...
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...Mobile Factbook – February 2011 © 2011, Portio Research. All Rights Reserved 1 Mobile Factbook – February 2011 Portio Research Limited. Published February 2011 by Portio Research Limited © Copyright 2011. www.portioresearch.com info@portioresearch.com Disclaimer and Legal Notices Disclaimer Every care has been taken in the preparation of this study to ensure that the information contained herein is accurate, factual and correct to the best of our knowledge, at time of publishing. All opinions, suppositions, estimates and recommendations included in this document are solely the opinions of the authors unless otherwise stated. Portio Research Limited accepts no liability for any loss or damage or unforeseen consequential loss or damage arising from the use of the information contained within this document. The opinions, suppositions, estimates and recommendations within this document cannot be guaranteed, and readers use this information at their own risk. The information published in this document is subject to change without notice at any time, and Portio Research Limited accepts no liability or obligation to inform the reader of such changes. Portio Research Limited do not promote or endorse any specific companies or products, the views and opinions we express in this document are wholly our own assessments, and independent from any external interest or influence. Many terms and phrases and trade names used in this document are proprietary and Portio Research...
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...E-commerce and Mobile Self-service programs Name Professor Course Date A mobile self-service can be described as a program or application created by a product or service provider to assist in ease to the consumer for access of the services rendered (Shank and Lyberger, 2014). It constitutes web pages and applications designed to fit and function in mobile phones with efficiency. This is made possible by the creation of interfaces that operate in congruence with the market available channels such as web browsers, mobile phone application systems and programmed internet provision channels. Sports R Us is a professional athletic training and coaching, and providing camping activities to the Chicago suburban community. This essay is aimed at exclusively and extensively discussing the importance of mobile self-service technology and the most appropriate program design that can be created for use by the company, Sports R Us. Question 1 a) Purpose and Role of a Mobile Self-service i. It provides consumer service care portals through mobile web browser and browsing and through smartphone applications. Sport R Us is to consider developing portals and applications on their brand to ensure their services are available through mobile phone and tablet applications. ii. It improves and ensures that a state of uniform delivery of services is attained by involving all available channels of communication in the market. A mobile self-service technological platform ensures that access...
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...STRATEGY PAPER: Mobile Application Development Mobile Application Development Strategy Document No: Strategic Initiative: Coverage: Classification: RTC 01 Version : 1.0 Increasing customer loyalty base and enhancing customer reach through Mobile application Retail SBU Strategic Date Last 17.11.2014 Changed: Strategic High Value: Time Frame: Priority: Long Term High 1.0.Corporate/Business Vision: We are the most admired global energy company leveraging talent and technology. We are the first choice of customers, always We exploit profitable growth opportunities outside energy 2.0.Description of Strategic Initiative: Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention. Mobility offers tremendous opportunities for every business unit in the enterprise. From optimizing processes to real-time collaboration, improved customer experiences to increased revenues, the benefits are big—but so are the challenges. Cisco recently published statistics that demonstrate how user demand is driving every enterprise down the mobile route whether they like it or not. Version 1.0 Page 1 STRATEGY PAPER: Mobile Application Development This explosive growth is...
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...for professional or personal purposes. While the combination of these capabilities is radically altering the means by which enterprises need to do business, the move to a mobile-enabled world is creating tremendous opportunities for enterprises to leverage mobility as a means of driving high performance and ensuring competitive advantage. Some of the key factors that are driving enterprises to develop mobile strategies are as follows: Rapidly expanding use of mobile devices. The rapid adoption of "smart" mobile devices by both consumers and employees, coupled with the increase in bring your own device (BYOD) in the work environment, is placing significant challenges on enterprises to meet a broader set of requirements. In particular, enterprises face tremendous pressure to support a widening array of application functions (e.g., sales, customer care, ERP, marketing), technology platforms (e.g., native OS, Web OS, mobile enterprise application platform [MEAP], cloud), and devices (e.g., smartphones, smart tablets, smart vehicles). Expanding integration of "mobile" machine-to-machine (M2M) capabilities. The use of M2M capabilities increasingly involves what are essentially mobile devices. Just consider telematics, including vehicle to vehicle (V2V) and fleet management, as well as mobile telehealth applications involving medication and medical care reminders that include the...
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