Premium Essay

Mobile Media

In: Computers and Technology

Submitted By hilly8700
Words 10349
Pages 42
The Mobile Landscape
Insights for Advertising April 25, 2011

Table of Contents

I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7
Mobile Devices and Services
Other mobile-relevant technologies of interest
The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16
Banner ads on mobile devices
Mobile applications or apps
Mobile gaming
Mobile commerce
Location-based services or LBS
Mobile and Health
Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35

Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology.
In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new highly viral application or technology could change the trajectory of mobile communications overnight and prove all existing data and projections obsolete. As such, some of the very current information offered in this report may be outdated a week from now.
Many consumers are just beginning to adopt smartphones, which are any phones offering advanced capabilities with PC-like functionality and...

Similar Documents

Premium Essay

Mobile Media Is the Future

...Jamie described the method of advertising through mobile media in her posting. She gave her opinion on the use of SMS ads stating her dislike for the concept. Jamie continued to explain how advertisements on free applications are tolerable due to their less invasiveness. She contributes the hassle of ignoring SMS ads as a reason for not liking the promotional strategy. I would agree with Jamie’s stance on SMS advertisements. I think they are annoying to receive and I do not trust responding to them. I feel that responding to these numbers may pose a liability to becoming signed up for a costly service unknowingly. Jamie continued her post in a discussion of the current smartphone market and listed that it comprises only about 11% of the mobile communication sector. She details the new methods of communication that have been established and become popular via smartphones. “Talk” has been downgraded and is not viewed as a primary function of a smartphone anymore. I believe that phones will continue to evolve to further function users with benefits and applications. I also think that in the next 5 years smartphones will have a more dominant market share by attracting a greater amount of users by offering more affordable products. After reading through Dr. Bentley’s research materials and Jamie’s posting I believe that the future of news and communication rests in the development and advancement of mobile media and smartphones. Talk and text will be replaced with......

Words: 259 - Pages: 2

Premium Essay

Mobile Computing and Social Media

...Twitter, Myspace , or texting each other on that cellphone. Today,you don't never hear a teenager say I need to check my email they say wait a minute let me update my status on Facebook and let me check my text message that I just received. Teenagers lives with many new technology this day an time. They can message each other within seconds to tell each other what they want. Teenagers can find a friend or see what a friend is up to by social media. All they have to do is type a friend name in on Facebook address bar and they will be in contact with them in a few seconds. In today world, email is just used mostly in business related issues not in teenagers world. Even people in the ages between 35-55 rather text or use Facebook than use email it's not only teenagers. I know myself I only check my email is when I am at work just in case the boss has something important to say other than that I don't use email. Email became popular back in the day just like email took over instead of writing letters. Teenagers just believe on using social media or texting each other they don't even believe on talking on the phone either. Social networks allow people to connect for a variety of reasons in a digital environment. The environment I am a part of is the Iphone. I wonder what did we do before they invented the iphone. The iphone keeps you in touch with a lot of different things like using your internet,checking your email , or keeping up with your status on Facebook. I do believe......

Words: 582 - Pages: 3

Free Essay

The Impact of Social Media and Mobile Communication in Your Daily Life

...ASSIGNMENT: 1 Write a reflective report on the impact of social media and mobile communication in your daily life. How should an organization manage its information systems to meet the demand of your generation? Executive Summary Social media and mobile communication both are becoming interrelated and major way of communication. The assignment contains exploration of these two major ways of communication based on personal reflection and possible ways to manage information system more effectively and efficiently in the favor of young generation. The study consisted based on analysis, execution of real life portrays and additional relevant information collected from the internet. Given suggestions on the eyes of user are included with pertinent points for better understanding so, separate recommendations are not included in the method. Focused point are, strong moderating and authentication system, age restriction for underage children, customization and target based information flow, innovative web-based customers account for mobile information system. Finally, the conclusion states that organization should put importance on the information flow, how user is trying to use it and what can be done to facilitate them. Table of Contents Executive SummaryTable of Contents 1. Introduction 1.2 Impact of social media and mobile communication2. Findings 2.1 Moderation and Authentication System2.2 Age Restriction for Underage Children2.3 Customization and......

Words: 1184 - Pages: 5

Free Essay

Mobile Media Resource Guide

...The MOBILE MEDIA tours were an initiative of the Ontario Arts Council (OAC) to help build audiences in northern and regional communities of Ontario for independently produced, artist-driven film and video. In 2005, the tour took place over four weekends in April and went to four communities Peterborough, North Bay, Thunder Bay and Sudbury). Each community had a 90-minute screening and a half-day workshop. A promotional poster and program guide, in both official languages, were made available free of charge by OAC to presenters and the public. The program guide included a critical essay contextualizing the MOBILE MEDIA tour within Ontario’s contemporary media arts practice. The practical and comprehensive workshop following each screening was facilitated by a group of media artists, the tour coordinator (Annette Mangaard) and an OAC granting officer. In 2006, the tour was expanded to 11 communities (Attawapiskat, Fort Albany, Guelph, Hamilton, Moose Factory, Moosonee, North Bay, Sault Ste. Marie, Sudbury, Timmins, Whitefish Lake First Nation). The screenings consisted of two 30-minute programs, curated through an open call to programmers, and one 30-minute program of work by local artists. The tour was co-presented by local individuals or organizations who provided the venue, screening equipment and volunteer labour and promoted the event to their community. Once again, a promotional poster and program guide were provided by the OAC. Filmmakers, programmers,...

Words: 398 - Pages: 2

Premium Essay

Corporate Communications

...Technology and social media is becoming a driving force in the success of businesses and communication within them and their consumers. While these new media options compete with corporate efforts to reach today's increasingly distracted audience, Crescenzo said they also create new opportunities to not only connect and share information, but also to create new relationships and gain valuable feedback. Never accept these words again: 'That's the way we've always done it around here.' Because the way you've always done it doesn't work anymore. Kirby, L. D. (2012, Apr 12) This article enlightens readers on using social media and technology to improve communications internally and externally. In nearly all organizations, employees serve as the first audience of communication that could possibly be the demise or gainful future of the organization. Crescenzo has an idea of implementing a social network strictly for employees. Within this social network employees are able to vent and voice their complaints they have noticed within the organization, without fear of being reprimanded. Studies have shown that this system has decreased the amount of gossip and downgrading the company in the public eye. Also within the social network employees will be the first to see advertisements, publications, etc. This will also allow them to offer their feedback and to give possible ideas which they feel will be beneficial to the company. When it comes to branding, social media makes it......

Words: 716 - Pages: 3

Premium Essay

Communication Proposal

...world. To do this we will explain how the use of social media, video and satellite conferencing, and Internet meetings will place Smith Systems at the top of their class in communications. Social media can contribute to success and growth in all areas of Kudler Fine Foods by providing networks and new channels for your brand's voice and content. Social media offers the opportunity to increase your visibility and grow brand awareness. Utilizing social media allows your customers to connect and interact with your business on a more intimate level. Interacting with your customers regularly is a show of accountability and good-faith for other customers. The Kudler Fine Foods brand will be mentioned on social media, i.e. Facebook, Yelp, where people can go to compliment a product or service received by the company. The more talk that is created by the people on social media, the more valuable and authentic your brand will seem to new customers. Almost all social media sites are free to use. This means that your company will be in direct contact with potential customers without having to pay a dime. Initially, you may need to send an email to current customers, asking them to follow, join, like, or friend you to get the process up and going. The cost associated with traditional marketing strategies are a lot higher than social media advertisement methods (10 Benefits of Social Media for Business, 2015). Social media is great for creating...

Words: 1225 - Pages: 5

Free Essay

The Impact of New Media on Customer Relationships

...(2010):   The  Impact  of  New   Media  on  Customer   Relationships   Giorgio  Davico,  Clémence  Masson,  Adrien  Magnenat,   Kennedy  Nnodim,  Raphael  Rodriguez   Claim  :  Managers  should  take  into   account  that  new  media  have  a  growing   in@luence  in  the  relationships  with   customers   1.  The  Pinball  framework  :  In  new  media  environment,  companies  can’t   forecast  and  control  their  customers’  reacJons  to  messages.     2.  AcJve  role  of  customers  in  the  markeJng  acJviJes  :  posts  on  Facebook,   retailers  on  Amazon,  authors  on  Wikipedia  –  the  «sharing  principle».     3.  CreaJon  of  communiJes  :  between  customers  themselves,  and  between   customers  and  companies.     Arguments  in  the  text   10  n     media  phenomena  to  take  into  account  in  the  customer  rela5onships   ew     Digital  consumer   arJculaJon     New  mulJmedia   services     Consumers  as   retailers     Online  social   communiJes     Search  bots     Shopping  bots     Mobile  technologies   ......

Words: 263 - Pages: 2

Free Essay

Technology Forecast Paper

...2012) Digital communications is constantly developing and ever advancing as new technology is designed to appeal to various consumers and within the business sector. There is an evident increasing demand for digital communications. Non-digital communication companies are also converting over to digital so that they can better compete in the market. According to research conducted by VSS, expenditures relating to digital technology represented 16.7% of all Communications Industry expenditures. VSS also predicts growth by 39.3% by 2016. Significant emphasis is placed on the forecast period on digital conversion. In addition, two specific segments within the Communications Industry are predicted for a position of high growth; Targeted Media and Business &...

Words: 333 - Pages: 2

Premium Essay

Rising Healthcare Cost

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | The evolution of mass media during the 20th century has had major developments such as the telephone, television, radio, newspaper, and Morse code. Morse code was the fastest way for people to communicate by telegram before the telephone. Once the telephone came about it made communication between people much more convenient vs. waiting on a telegram. This then led to the invention of cell phone that made communication even better because now people were able to talk to one another while on the go. Radio was the way people listen to the news, music, storytelling and talk shows. This at the time was the main source of entertainment before the creation of the television. Television changed the way people received information as a whole because before the way to reach the people was through newspapers. Television went from black and white to colored and affordable for everyone to have in their homes, which became a large source for people to see and listen to the news. Next was the making of the computer that allowed individuals to communicate across the world, share pictures with friend and family through social sites, and search the web for any and almost anything one may want to look up. But, before it reached business and homes it......

Words: 432 - Pages: 2

Premium Essay

4 Types of Media

...1. There are 4 types of media. Oral Media. Oral communication is the best when you need to encourage interaction, express emotions, or monitor emotional responses. (Textbook, page 96) Advantages – Provide opportunity for immediate feedback. Promote interaction. Allow the expression of the emotions behind the message. Disadvantages – Restrict participation to those physically present. In most cases, reduce communicator’s control over the message. Other than for messages that are prewritten and rehearsed, offer no opportunity to review or edit spoken words. (Textbook, page 100) Written Media. Printed messages have been replaced in many instances by electronic media, although the print medium still has a place in business today. (Textbook, page 96) Advantages – Allow planning, and control of message. Reach geographically dispersed audiences. Can help control the emotional aspects of an interchange by eliminating interpersonal communication. Disadvantages – Usually not conducive to speedy feedback. Lack the rich nonverbal cues provided by oral media. For elaborate documents, can require special skills in preparation and production. (Textbook, page 100) Visual Media. In some situations, a message that is predominantly visual, with text used to support the illustration, can be more effective that a message that relies primarily on text. (Textbook, page 98) Advantages – Can convey complex ideas and relationships quickly. Often less intimidating than......

Words: 2422 - Pages: 10

Premium Essay

Electronic Communication

...Abstract Electronic communication had revised a lot from last decade, which is helping individual to do work in easy and comfortable manner to complete their task in time and they can also send huge data for person to person within seconds from any point of the world is also time saving and helping to get instant communication and saving time by clear conversation through emails other than phone conversation, this is possible because of maintaining ample coverage in all over the world, there is also economical advantage of this electronic communication which is cheap and liable to every person helped to stay connected to people in all over the world, whereas this kind of positive reasons helped to increase video calling, mobile, e-mails, tele-conferencing and social media. Many Multi-National companies are accessing data from employee related to different localities in all over the world with the help of electronic communication helping to improve employment around the globe named as outsourcing employment and increasing global economy, in some places electronic communication is playing major between politician and people. Although electronic communication has many benefits its effecting face to face conversations in society leading to communication gaps between person to person. ELECTRONIC COMMUNICATION CHANGED HUMAN LIFE In the modern generation, the working prototypes changed a lot than past in years, communication was only pager and also known as beeper, which gives......

Words: 1861 - Pages: 8

Premium Essay

Advantage

...In general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Advantages : The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. We get the latest news in our home due to the television set. We can bring out the hidden talent, we can get public opinion about certain events, current issues. Television is quite popular because people can get easy overview from news. Television also entertains and educates people. Children’s knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. Radio has its own......

Words: 1644 - Pages: 7

Free Essay

Mobile Technology, Social Media and a 180 Million Peopled Market

...Mobile Technology, Social Media and a 180 million peopled Market Introduction “Information technology has for sometime been a wildcard in business, a source of opportunity and uncertainty, of advantage and risk” (Applegate, Austin, & McFarlan, 2007). Advanced economies of the world have in the past three decades taken advantage of Information Technology in all facets of life especially in the utilization of IT to drive efficiency in organizations as well as the linkages between the organization and its internal and external stakeholders. Though technology in advanced economies of the world has become embedded in the everyday life of people especially in the way they define strategy and how business is defined, not much can be said for the advancement of such new technologies in developing Nations due to so many reasons. The main reason for the hitherto poor penetration and utilization of IT in developing countries can be attributed to various factors including poverty, inadequate infrastructure, poor Internet penetration, high cost of energy, corruption and an unstable political system. However the trend seems to be changing since the mid 2000s. Economic index and a potential growth market Nigeria is an example of a developing economy that is embracing IT systems in organizations due to the rapidly growing trend of consumers utilizing the Internet. Internet usage has increased as a result of the increasing use of smart phones, which has in recent years become......

Words: 2208 - Pages: 9

Free Essay

Media

...which is said to have been developed by the Persian emperor Cyrus the Great (c. 550 BC) after his conquest of Media. The role of the system as an intelligence gathering apparatus is well documented, and the service was (later) called angariae, a term that in time turned to indicate a tax system. The Old Testament (Esther, VIII) makes mention of this system: Ahasuerus, king of Medes, used couriers for communicating his decisions.[citation needed] The word communication is derived from the Latin root communicare. This was due to the Roman Empire also devising what might be described as a mail or postal system, in order to centralize control of the empire from Rome. This allowed for personal letters and for Rome to gather knowledge about events in its many widespread provinces. More advanced postal systems later appeared in the Islamic Caliphate and the Mongol Empire during the Middle Ages. The term "media" in its modern application relating to communication channels is traced back to its first use as such by Canadian communications theorist Marshall McLuhan, who stated in Counterblast (1954): "The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists, because they are art forms." By the mid-1960s, the term had spread to general use in North America and the United Kingdom. ("Mass media", in contrast, was, according to H.L. Mencken, used as early as 1923 in the United...

Words: 722 - Pages: 3

Free Essay

Electronic and Digital Media

...Electronic and Digital Media Industry Technology has played a huge role in the electronic and digital media. Electronic and digital media today is right in our fingertips for information. Not to mention cell phones that have built in cameras and internet connection. Nowadays media has a huge impact in society. Technology is changing and will continue to change, this forces society to keep up with all the changes. Most of the society is dependent on electronic products and are spending less time with people face-to-face and more on the internet. Electronic media will most likely replace print media, and newsprint will only be found in certain museums and electronic files. A brief summary on how electronic technology of photography, recording and transmission has advanced from the beginning discovery to the present. In 1826, Joseph Nicephore Niepce made the world’s first true photograph of a scene. The camera was invented in 1826. The invention of the camera has developed dramatically over the years. First portable camera developed by Friedrich Risner a German mathematician. In 1931 an American photographer, Harold E. Edgeron, improved in the films and electronic flash. In 1861, color photographs taken by Tomas Sutton an English photographer. He also invented the single-lens reflex camera. In 1877, Thomas Edison invented the phonograph, the first recording and playback machine. Samuel Morse invented the telegraph allowing long distance communication. ...

Words: 825 - Pages: 4