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Mobile payments in Asia Pacific

i n f o r m at i o n , c o m m u n i c at i o n s & e nt e rta i n m e nt

Mobile payments in Asia Pacific



Contents

2

Introduction from Sean Choi and David Collins

3

Introduction from John Ure and Peter Lovelock

4

Introduction

6

Business models and the m-payments value chain
– Business models behind different transaction types
– Emerging business models by country
– Industry perspectives on m-payments

22

Case studies
– Smart in the Philippines
– Yeepay’s B2B approach
– The growing reach of Octopus
– Gaming and virtual money
– A view from the bottom of the pyramid
– mHITs in Australia

29

Regulations and standards

40

Risks and challenges

44

About KPMG

© 2007 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative.
All rights reserved.

2

Mobile payments in Asia Pacific

Introduction from Sean Choi and David Collins

Seung Hwan (Sean) Choi

This KPMG thought leadership report explores the development of the market for mobile payment systems in Asia Pacific. We believe the significance of this market cannot be overstated, as new technologies have the potential to play a key role in the expansion of commerce to an ever-wider segment of the world’s population. This is especially true in Asia Pacific.
The expansion of commerce and the growing reach of globalisation are being driven by two significant factors. The first is the rapid adoption of mobile and wireless technologies, particularly in emerging markets such as China and India.
The second is the availability and evolution of micro-finance, particularly to support rural or underdeveloped communities. These are both trends that mobile payment systems can help to facilitate.

David

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