...Disruptive Marketing is Innovative and Boon to the Consumers - a Conceptual Thought Article by Dr. Maruthi Ram. R. Professor and Head – MBA (BU), DSCMIT, Bengaluru Co-Authors Manjunatha.N. Research Scholar, University of Mysore, And Lecturer, NCET, Bengaluru and Shashikala.R. Asst. Professor, DSCMIT, Bengaluru Submitted to DEPARTMENT OF MANAGEMENT PROGRAM CMR INSTITUTE OF MANAGEMENT STUDIES BENGALURU For NATIONAL LEVEL CONFERENCE on “Disruptive Marketing — The Way Forward?” 27th April, 2012 Disruptive Marketing is Innovative and Boon to the Consumers - A Conceptual Thought Introduction Human beings are a very special creation of God. It is this creature that could think compared to the many other creatures in the world. Man can even think of innovative ideas and also implement the same for his convenient living. The good old saying quotes “Necessity is the mother of invention”, has embedded a detailed meaning in it. If we take the example of the invention of the “WEEL” by the ancient man of the Stone Age man we can really understand how innovative in the thinking of Man. The other invention of human beings is the formation of fire. These are a few examples and the list goes on and on. Disruptive Marketing The contemporary world is of the highest civilization this universe has ever witnessed. The innovative mind of human beings has unfolded itself into multifold activity and taken different shapes. In fact the changes that have taken...
Words: 2755 - Pages: 12
...Science: A Blessing Or A Curse Everything in the universe has its uses and abuses. The same applies to science. Science has revolutionized human existence and has made it happier and more comfortable. Modern science has many wonders. Electricity is one of its greatest wonders. It is a source of energy. It can run any type of machinery. With the help of electricity, we can light our rooms, run buses and trains and machinery, lift water for irrigation and can accomplish a multitude of other tasks. Much of the progress that mankind has made in different fields right from the stone age to the modern age is due to the progress made in the filed of science. Not only material progress but also the mental outlook of man has been influenced by it. Agriculture, business, transport, communication and medicine to name a few are all highly indebted to the wonders of science. We have become scientifically much more advanced than our ancestors. This is because the world has undergone a tremendous change because of the rapid strides made by science and technology. The discovery and development of a large number of powerful energy sources – coal, petroleum, natural gas, electricity etc. – have enabled humanity to conquer the barriers of nature. All these have facilitated the growth of fast modes of transport and communication, which have metamorphosed the world into a global village. Science has given man the means of travelling to the moon. Science is a great help in the agricultural field...
Words: 2098 - Pages: 9
...Wireless Electricity Final Research Report Group B: DeVry University LAS 432, Section 90 Table of Contents Introduction …………………………………………….4 What is Wireless Electricity? ...………………………………………...4 History …………………………………………………………..4 Present …………………………………………………………..5 Concepts .………………………………………………………..5 Political and Legal Influences ……………………………………………6 Political Factors …………………………………………………..6 Government vs. Private Funding …………………………………7 Cost to Consumer …………………………………………………8 Availability to the Consumer …………………………………….9 Legal Influences ..............................................................................9 Wireless Security Issues ..................................................................10 Political Factors ................................................................................10 Government Policy …………………………………………………11 Public Safety Concerns ......................................................................13 Regulation Control and Government Oversight ………………….15 Potential Controversies ......………………………………………...15 Economic Questions and Considerations…………………………17 Research and Development ………………………………17. Initial and Operational Costs ………………………………17. Financial Hesitations and Impacts …………………………17 Psychological Consideration and Sociological Effects ……………17. Theories ..............……………………………………………18 Positive and Negative Effects ………………………………...…….19 Society’s Impact …………………………………………20. Cultural Context...
Words: 8771 - Pages: 36
...GLOBALIZATION THE ESSENTIALS GEORGE RITZER A John Wiley & Sons, Ltd., Publication Globalization Globalization A Basic Text George Ritzer This balanced introduction draws on academic and popular sources to examine the major issues and events in the history of globalization. Globalization: A Basic Text is a substantial introductory textbook, designed to work either on its own or alongside Readings in Globalization. The books are cross-referenced and are both structured around the core concepts of globalization. 2009 • 608 pages • 978-1-4051-3271-8 • paperback www.wiley.com/go/globalization Readings in Globalization Key Readings and Major Debates Edited by George Ritzer and Zeynep Atalay This unique and engaging anthology introduces students to the major concepts of globalization within the context of the key debates and disputes. Readings in Globalization illustrates that major debates in the field are not only useful to examine for their own merit but can extend our knowledge of globalization. The volume explores both the political economy of globalization and the relationship of culture to globalization. The volume is designed so it may be used independently, or alongside George Ritzer’s Globalization: A Basic Text for a complete student resource. 2010 • 560 pages • 978-1-4051-3273-2 • paperback Order together and save! Quote ISBN 978-1-4443-2371-9 GLOBALIZATION THE ESSENTIALS GEORGE RITZER A John Wiley & Sons, Ltd., Publication This edition first...
Words: 168078 - Pages: 673
...OVERSEAS CHINESE TABLE INTRODUCTION: Defining overseas Chinese 4 UNDERSTANDING OVERSEAS CHINESE A. History and cultural background 1. Southeast Asia 2. North America 3. Europe 4. Chinatowns B. The reasons for immigrating abroad 1. Political reasons 2. Economic and social reasons C. Current status 1. Population distribution 2. Southeast Asia a. The overseas Chinese’s paradox b. The Indonesian case 3. The United States 4. Europe BUSINESS WORLD OF CHINESE A. Rise of Global Chinese Companies & Huaqiao B. Regional Analysis 1. Asia 2. The United States 3. Europe C. Size of Chinese Capital Worldwide SUCCESS OF OVERSEAS CHINESE A. The Business Style B. The Downside of their Business Style THE CHANGES IN THE OVERSEAS CHINSESE SOCIETY A. Old and New Generation: How are they Different? B. The New Business of the New Generation C. The New Trend in the Chinese Immigration CONCLUSION A. Future Outlook of the Hua Qiao B. The opportunity to work with Overseas Chinese: WCEC 2005 in Seoul Introduction Defining overseas Chinese Overseas Chinese are ethnic Chinese people who live outside of China. China, in this usage, may refer to Greater China including territory currently administered by the rival governments of the People's Republic of China and the Republic of China as per traditional definitions of the term prior to the Chinese civil war, or only to the People's Republic of China by some quarters. In addition, the government of the Republic of China granted residents...
Words: 7862 - Pages: 32
...The World is Flat Thomas L Friedman Kq p K To Matt and Kay and to Ron Kq p K Contents How the World Became Flat One: While I Was Sleeping / 3 Two: The Ten Forces That Flattened the World / 48 Flattener#l. 11/9/89 Flattener #2. 8/9/95 Flattener #3. Work Flow Software Flattener #4. Open-Sourcing Flattener #5. Outsourcing Flattener #6. Offshoring Flattener #7. Supply-Chaining Flattener #8. Insourcing Flattener #9. In-forming Flattener #10. The Steroids Three: The Triple Convergence / 173 Four: The Great Sorting Out / 201 America and the Flat World Five: America and Free Trade / 225 Six: The Untouchables / 237 Seven: The Quiet Crisis / 250 Eight: This Is Not a Test / 276 Developing Countries and the Flat World Nine: The Virgin of Guadalupe / 309 Companies and the Flat World Geopolitics and the Flat World Eleven: The Unflat World / 371 Twelve: The Dell Theory of Conflict Prevention / 414 Conclusion: Imagination Thirteen: 11/9 Versus 9/11 / 441 Acknowledgments I 471 Index I 475 Kq p K :::::How the World Became Flat ::::: ONE While I Was Sleeping Your Highnesses, as Catholic Christians, and princes who love and promote the holy Christian faith, and are enemies of the doctrine of Mahomet, and of all idolatry and heresy, determined to send me, Christopher Columbus, to the above-mentioned countries of India, to see the said princes, people, and territories, and to learn their disposition and the proper method of converting them to our...
Words: 170179 - Pages: 681
...McKinsey Global Institute May 2013 Disruptive technologies: Advances that will transform life, business, and the global economy The McKinsey Global Institute The McKinsey Global Institute (MGI), the business and economics research arm of McKinsey & Company, was established in 1990 to develop a deeper understanding of the evolving global economy. Our goal is to provide leaders in the commercial, public, and social sectors with the facts and insights on which to base management and policy decisions. MGI research combines the disciplines of economics and management, employing the analytical tools of economics with the insights of business leaders. Our “micro-to-macro” methodology examines microeconomic industry trends to better understand the broad macroeconomic forces affecting business strategy and public policy. MGI’s in-depth reports have covered more than 20 countries and 30 industries. Current research focuses on four themes: productivity and growth, the evolution of global financial markets, the economic impact of technology and innovation, and urbanization. Recent reports have assessed job creation, resource productivity, cities of the future, and the impact of the Internet. MGI is led by McKinsey & Company directors Richard Dobbs and James Manyika. Yougang Chen, Michael Chui, Susan Lund, and Jaana Remes serve as MGI principals. Project teams are led by a group of senior fellows and include consultants from McKinsey’s offices around the world. These teams draw...
Words: 80396 - Pages: 322
...NOTE: This PDF document has a handy set of “bookmarks” for it, which are accessible by pressing the Bookmarks tab on the left side of this window. ***************************************************** We are the last. The last generation to be unaugmented. The last generation to be intellectually alone. The last generation to be limited by our bodies. We are the first. The first generation to be augmented. The first generation to be intellectually together. The first generation to be limited only by our imaginations. We stand both before and after, balancing on the razor edge of the Event Horizon of the Singularity. That this sublime juxtapositional tautology has gone unnoticed until now is itself remarkable. We're so exquisitely privileged to be living in this time, to be born right on the precipice of the greatest paradigm shift in human history, the only thing that approaches the importance of that reality is finding like minds that realize the same, and being able to make some connection with them. If these books have influenced you the same way that they have us, we invite your contact at the email addresses listed below. Enjoy, Michael Beight, piman_314@yahoo.com Steven Reddell, cronyx@gmail.com Here are some new links that we’ve found interesting: KurzweilAI.net News articles, essays, and discussion on the latest topics in technology and accelerating intelligence. SingInst.org The Singularity Institute for Artificial Intelligence: think tank devoted to increasing...
Words: 237133 - Pages: 949
...GRE Analytical Writing ISSUE Essay Topic - 1 "Important truths begin as outrageous, or at least uncomfortable, attacks upon the accepted wisdom of the time." GRE AWA Analytical Writing ISSUE Essay Sample Solution – 1 “The opposite of a correct statement is a false statement. But the opposite of a profound truth may well be another profound truth.” ― Niels Bohr[->0] This is a proven fact that truth is the initial stage of progress. However, it is also believed that truth always starts away from the traditions and conventions. Therefore, people consider truths as attacks upon their beliefs, which people are following from ages. Truth also means some new facts that are unknown to us. People do not want to deviate from the facts, which they have learnt from their ancestors, and it is true to say that shedding ones dogmas is often difficult. They feel that it is an attack on their wisdom. If we look at the history of the world, we will find many examples where truth has generated commotions in the society. Different people have different views about the existence of God, life after death and origin of earth etc. For example, people took a long time to accept that the earth is round. Religious leaders and clergymen opposed this idea as it was against what they were teaching. Similarly, when Polish astronomer, Copernicus discovered that the earth goes round the sun and not vice versa, he was opposed by churches for many years. In fact he and his supporters were...
Words: 150412 - Pages: 602
...Technology Ventures From Idea to Enterprise is p r bite ohi d. se The pre na limi ry p s age are p are rep d fo r s ent tud s of D ho r. T ma Any s. yer sB oth e e r us se The pre na limi ry p s age are p are rep d fo r s ent tud s of D ho r. T ma Any s. yer sB oth e e r us is p r bite ohi d. Technology Ventures From Idea to Enterprise d. Thomas H. Byers Stanford University se The pre na limi ry p s age are p a Richard C. Dorf . Thom f Dr University of California, Davis so t den stu r d fo Andrew J. Nelson are rep University of Oregon Any s. yer sB oth e e r us is p r bite ohi TECHNOLOGY VENTURES: FROM IDEA TO ENTERPRISE, THIRD EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright @ 2001 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2008 and 2005. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the...
Words: 60653 - Pages: 243
...THE END of POVERTY Economic Possibilities for Our Time JEFFREY D. SACHS THE PENGUIN PRESS N E W YORK 2005 THE PENGUIN PRESS Published by the Penguin Group Penguin Group (USA) Inc.. 375 Hudson Street. New York, New York 10014, U.S.A. Penguin Group (Canada), 10 Alcorn Avenue, Toronto, Ontario, Canada M4V 3B2 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R ORL, England Penguin Ireland, 25 St. Stephen's Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) - Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi-110 017, India ' Penguin Group (NZ), Cnr Airborne and Rosedale Roads, Albany, Auckland 1310, NewZealand (a division of Pearson New Zealand Ltd) - Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R ORL, England First published in 2005 by The Penguin Press, a member of Penguin Group (USA) Inc. Copyright ©Jeffrey D. Sachs, 2005 All rights reserved Page 397 constitutes an extension of this copyright page, LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA Sachs, Jeffrey. The e n d of poverty / Jeffrey Sachs. p. cm. Includes bibliographical references and index. ISBN 1-59420-045-9 1. Poverty—Developing countries. 2. Developing countries—Economic policy...
Words: 154314 - Pages: 618
...The hopeful continent 希望之洲 Africa rising 非洲崛起 After decades of slow growth, Africa has a real chance to follow in the footsteps of Asia 经历数十年缓慢增长之后，非洲真正获得了追随亚洲的发展机会 THE shops are stacked six feet high with goods, the streets outside are jammed with customers and salespeople are sweating profusely under the onslaught. But this is not a high street during the Christmas-shopping season in the rich world. It is the Onitsha market in southern Nigeria, every day of the year. Many call it the world’s biggest. Up to 3m people go there daily to buy rice and soap, computers and construction equipment. It is a hub for traders from the Gulf of Guinea, a region blighted by corruption, piracy, poverty and disease but also home to millions of highly motivated entrepreneurs and increasingly prosperous consumers. decade十年; stack n.堆叠, v.堆满，堆积 be jammed with挤满 profusely丰富地; 繁茂地 hub 中心，轮轴 prosperous成功的, 顺利的, 繁盛的 难句分析： It is a hub（ for traders from the Gulf of Guinea）, a region （blighted by corruption, piracy, poverty and disease but also） home （to millions of highly motivated entrepreneurs and increasingly prosperous consumers）. Hub, region, home是并列宾语，括号部分是各个宾语的补语成分。 它是几内亚湾商人云集的中心。这里腐败猖獗，海盗横行，穷人遍地，疾病丛生，但是这里同时又汇聚了无数活跃的企业家和愈发富裕的消费者。 译文： 商店里堆积了六英尺高的商品，外面的大街上顾客接踵摩肩，店员们忙着接待一波又一波的客人，挥汗如雨。然而这并不是富裕国家圣诞节购物季的大街，而是尼日尼亚南部的奥尼查市场，一年中每天如此。许多人称之为世界第一大市场。每天有多达300万人去那里购买大米、肥皂、电脑和建筑设备。来自几内亚湾的商人都云集于此。这里腐败猖獗，海盗横行，穷人遍地，疾病丛生，但是这里同时又汇聚了无数活跃的企业家和愈发富裕的消费者。 Over the past decade six of the world’s ten fastest-growing...
Words: 8356 - Pages: 34
...LEADERSHIP STRATEGIES ST FOR THE 21 CENTURY 25TH ANNIVERSARY EDITION PHILIP R. HARRIS, PH.D. ROBERT T. MORAN, PH.D. SARAH V. MORAN, M.A. JUDITH SOCCORSY Editorial Coordinator Elsevier Butterworth–Heinemann 200 Wheeler Road, Burlington, MA 01803, USA Linacre House, Jordan Hill, Oxford OX2 8DP, UK Copyright © 2004, Philip R. Harris, Robert T. Moran, Sarah V. Moran. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333, e-mail: permissions@elsevier.com.uk. You may also complete...
Words: 229816 - Pages: 920
...This page intentionally left blank Lut12575_fm_i-xxvi.indd Page i 2/10/11 2:28 PM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles International Management Culture, Strategy, and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University Lut12575_fm_i-xxvi.indd Page ii 2/11/11 2:35 PM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on recycled, acid-free paper containing 10% postconsumer waste. 1 2 3 4 5 6 7 8 9 0 QDB/QDB 1 0 9 8 7 6 5 4 3 2 1 ISBN 978-0-07-811257-7 MHID 0-07-811257-5 Vice President & Editor-in-Chief: Brent Gordon Vice President, EDP/Central Publishing...
Words: 69321 - Pages: 278
...ETHICS IN INFORMATION TECHNOLOGY Third Edition This page intentionally left blank ETHICS IN INFORMATION TECHNOLOGY Third Edition George W. Reynolds Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Ethics in Information Technology, Third Edition by George W. Reynolds VP/Editorial Director: Jack Calhoun Publisher: Joe Sabatino Senior Acquisitions Editor: Charles McCormick Jr. Senior Product Manager: Kate Hennessy Mason Development Editor: Mary Pat Shaffer Editorial Assistant: Nora Heink Marketing Manager: Bryant Chrzan Marketing Coordinator: Suellen Ruttkay Content Product Manager: Jennifer Feltri Senior Art Director: Stacy Jenkins Shirley Cover Designer: Itzhack Shelomi Cover Image: iStock Images Technology Project Manager: Chris Valentine Manufacturing Coordinator: Julio Esperas Copyeditor: Green Pen Quality Assurance Proofreader: Suzanne Huizenga Indexer: Alexandra Nickerson Composition: Pre-Press PMG © 2010 Course Technology, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission...
Words: 204343 - Pages: 818
