...Company Background Samsung Corporation is one of the largest electronic manufacturing companies in the world. This is a Korean conglomerate business. Their mobile phone manufacturing holds the number one position according to the sales unit as at third quarter in 2013 (Gartner Inc. 2013). Samsung mobile have both Smartphone’s as well as featured phones. Samsung Smartphone leads the Smartphone sectors as well holding 32.1% market share. Their main competitors are Apple in Smartphone and Nokia in featured phones. Samsung Mobile highly trusts on innovations and they have introduced many innovative ideas to the mobile phone users. Their latest innovation is the Galaxy Round, a Smartphone with a curve screen. The business philosophy of Samsung Corporation is very simple and their goals include creating the best products and services and contributing the society. Purpose of the Study Customer of mobile communication largely looked for new applications to match their demand for high data range, complex applications and switch between complex network solutions. Mobile phone manufacturers are highly investing their money on research and development activities, human knowledge and creativity and intellectual assets to develop innovative solutions to enhance consumers’ expectations competitively. They have experienced that consumers always prefer new product designs with innovative ideas. Therefore, investigation of the impact of innovations on the market share will be a vital aspect...
Words: 1884 - Pages: 8
...for Various Features in Mobile Phones A report submitted to Prof. Anand Kumar Jaiswal Submitted by Group C08 Anshul Gupta Dr. PrashantDeshmukh Kunal Gupta Rohan Nag ShashwatSiddhant SwetaBindiTherlapu INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD Contents Background to the problem ......................................................................................................... 3 Research Matrix .......................................................................................................................... 4 Decision Problem .................................................................................................................... 4 Research Problem .................................................................................................................... 4 Information Needs ...................................................................................................................... 4 1. Secondary Research .......................................................................................................... 4 Primary Research:........................................................................................................................ 4 Variable Specification .................................................................................................................. 5 Literature Survey: Uncovering the latest trends in the Mobile handsets market ........................... 6 Mobile Applications ...........
Words: 7315 - Pages: 30
...com ISSN 2248-9010 (Online), ISSN 2250-0715 (Print) Consumer Choice Criteria in Mobile Phone Selection: An Investigation of Malaysian University Students Safiek Mokhlis (Corresponding author) Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: safiek@umt.edu.my Azizul Yadi Yaakop Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: azizul_yadi@umt.edu.my (Received: 9-11-11/ Accepted: 30-11-11) Abstract The widespread use of mobile phones, the various information access means that it provided to its users, and the vast presence and significant impact of mobile phone on users’ daily life make mobile phones important devices to study. This paper focuses on studying the importance of different choice criteria in mobile phone selection among Malaysian consumers. A quantitative study drawing data from 376 university students was employed. The collected data were analyzed using SPSS. Descriptive statistics, factor analysis, and Friedman test have been employed in the study. The principal components factor analysis resulted in seven independent dimensions: (1) innovative features, (2) image, (3) price, (4) personal recommendation, (5) durability and portable aspects, (6) media influence, and (7) post-sales service. The top three most important factors influencing consumer choice of mobile phones are: innovative features, recommendation and price. Several managerial implications...
Words: 5202 - Pages: 21
...Mobile Cell Phones: A Technology Used For Growth and Development Modern high technologies have completely absorbed the world and our minds. Can you just imagine our life without all those computers, automated machines, and especially cell phones? Mobile cell phones have become an essential element in our lives and have made their own single stand. Mobile cell phones play a significant roll in our daily lives. Mobile cell phone technology spreads more rapidly than any previous technology, for example, posting mail or sending mail using the Internet. It has become a powerful tool for development. The mobile cell phones have not only changed the lives of people living in developed countries, but also of people who do not live in developing countries. According to United Nations, there are 5.3 billion mobile subscribers (which is 77% of the world’s population), which means 9 out of 10 consumers own a mobile cell phone. The total mobile cell phone lines surpassed the number of landlines around the world. Economically, what’s the importance of this increased demand in the mobile market? What type of growth does it bring to people and to business of a developing country? What are the public issues related to this massive growth? In developed countries like the United States, Australia, and Germany, the mobile cell phone is the most efficient and economical means of communication. People and businesses grow along with this fast growing technology every day. The mobile...
Words: 2951 - Pages: 12
...Panel - Mobiles Questionnaire To feed into the Oftel review of prices of calls to mobiles, we would be grateful if you could spare the time to complete the questionnaire below. Panel members are assured that any information they give will be treated confidentially and will not be attributed to themselves or their company. Once you have completed the form, please return it, by 8 January 2001 at the latest, to Melanie Smith, Oftel, 50 Ludgate Hill, London EC4M 7JJ (fax 020 7634 8757; e-mail: melanie.smith@oftel.gov.uk). In the meantime, please get in touch if you have any queries (020 7634 8741). Thank you for your help. 1. Are all your company’s phones on the same network (BT Cellnet/Vodafone/Orange/ One2one, Dolphin)? please tick relevant box Yes go to question 2 No go to question 1b 1b. How many mobile networks does your company use? please tick relevant box Two networks go to question 2 Three networks go to question 2 Four networks go to question 2 Five networks go to question 2 2. Approximately what proportion of your company’s fixed telecoms bill is made up of calls to its own mobiles? please tick relevant box 0-10% 51-75% 11-20% 76%+ 21-50% Don’t know all go to question 3 [pic] 3. How important were the following factors when your company chose all of the mobile network/s it currently uses? Please tick one box across the row for each factor | |Very important |Fairly...
Words: 1018 - Pages: 5
...using mobile phones in the present Thesis: Using mobile phones in the present is a popular for all ages and there are many advantages to user. I. Argument or reason to support - Mobile phones is convenient communication tool. - Good feature of mobile phone - Mobile phones no limited about time II. Argument against - Negative healthy effects - The effect on children - Mobile phone and driving - The effect on the social Refutation: Mobile phones are a necessity in daily life. Human must be use in communicate. Conclusion: Using mobile phone is popular in the present and there are important to human as if it’s past of life. Human must used it for communication. From a good feature, human can use many advantages from mobile phone. At present, mobile phones are popular for everyone in our society. Mobile phones are common facilities for all ages. They can be used to communication between two persons or more than two persons everywhere and every time. So, mobile phones are important equipment for people nowadays. And mobile phones have many disadvantages. To have good health and live happily in our society, we should not use mobile phones. The most important advantage of using mobile phones is that mobile phones are convenient communication tools that we can use to communicate with our friends. Besides, you can carry mobile phones...
Words: 421 - Pages: 2
...Mobile Phone is a wireless device that emits RFR (radio-frequency radiation) to transmit data and allows people to communicate anywhere. It can be carried anywhere as long as there is a signal transmission. There are three types of Mobile coverage, which are: AMPS, GSM and CDMA AMPS (Analogue Mobile Phone System) It is an analogue signal and system for transmit data and be used for mobile communication. The strength of this system is it has a better network coverage than GSM. However it is the most insecure mobile phone. This system is also going to be closed in Australia until end of 2000 as the government states that analogue signal make the frequency too crowded. GSM (Global System for Mobile Communication) It is a digital system that converts from our voice to digital (pulse) and transmits it to air for mobile communication. The strength of this system is it is more secure than analogue system. On the other hand, the weakness is the signal is not as strong as analogue system. CDMA(Code Division Multiple Access) It uses a digital systems but it is not pulsed as GSM did. The strength of this system is it has the best signal receiver, and it is secure communication. However, it is just being introduced in Australia and the rest of the world. Network Provider in Australia Optus Optus stated that they have 93% population coverage, which means, the capacity of the network that Optus can carry is up to 93 % of total population. It also has strength, which it has...
Words: 1684 - Pages: 7
...Rome-Italy Vol 4 No 12 October 2013 Factors Affecting Consumer Buying Behavior of Mobile Phone Devices Mesay Sata School of Management and Accounting Hawassa University,Ethiopia Doi:10.5901/mjss.2013.v4n12p103 Abstract The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town. In order to accomplish the objectives of the study, a sample of 246 consumers were taken by using simple random sampling technique. Both primary and secondary data were explored. Moreover, six important factors i.e. price, social group, product features, brand name, durability and after sales services were selected and analyzed through the use of correlation and multiple regressions analysis. From the analysis, it was clear that consumer’s value price followed by mobile phone features as the most important variable amongst all and it also acted as a motivational force that influences them to go for a mobile phone purchase decision. The study suggested that the mobile phone sellers should consider the above mentioned factors to equate the opportunity. Keywords: Consumer Buying Behavior, Mobile Phone, Consumer Purchase Decision, Hawassa : 1. Introduction The development of mobile phones and technologies has been an extended history of innovation and advancements cropped up due to dynamic changes in consumers’ needs and preferences. Among these developments, mobile phone devices have had one of the fastest household adoption rates of any technology...
Words: 5020 - Pages: 21
...Large Business User Panel - Mobiles Questionnaire To feed into the Oftel review of prices of calls to mobiles, we would be grateful if you could spare the time to complete the questionnaire below. Panel members are assured that any information they give will be treated confidentially and will not be attributed to themselves or their company. Once you have completed the form, please return it, by 8 January 2001 at the latest, to Melanie Smith, Oftel, 50 Ludgate Hill, London EC4M 7JJ (fax 020 7634 8757; e-mail: melanie.smith@oftel.gov.uk). In the meantime, please get in touch if you have any queries (020 7634 8741). Thank you for your help. 1. Are all your company’s phones on the same network (BT Cellnet/Vodafone/Orange/ One2one, Dolphin)? please tick relevant box Yes go to question 2 No go to question 1b 1b. How many mobile networks does your company use? please tick relevant box Two networks go to question 2 Three networks go to question 2 Four networks go to question 2 Five networks go to question 2 2. Approximately what proportion of your company’s fixed telecoms bill is made up of calls to its own mobiles? please tick relevant box 0-10% 51-75% 11-20% 76%+ 21-50% Don’t know all go to question 3 [pic] 3. How important were the following factors when your company chose all of the mobile network/s it currently uses? Please tick one box across the row for each factor | ...
Words: 1017 - Pages: 5
...Abstract The purpose of this study is to analyse the factors of affecting the students’ purchase intention on mobile phone in Johor. The result is useful for manufacturer to take the feedback and make the improvement in the future. There are many factors of purchase intention and it changes with the time. Therefore, this study will focus on 4 variables to analyse which are brand, price, feature and recommendation by friends and family. Moreover, data were collected from Southern University College students in Johor Bahru. This data is based on 100 respondents who age is between 20 and 30 years old. The quantitative method would be used to collected data which can help to save time and costly. Besides, the result shows that brand is the main factor affects the students’ purchase intention. Hence, this study suggested that the mobile manufacturer should consider the above mentioned factor which helps to enhance the students to purchase. Acknowledgement In this regard, I want to express my gratitude to my supervisor, Mr. Alex Tan Wei Liang. During this time, he spends his time to guide me to complete this research study. Also, he always use his language to call me relax when I am feeling stress and bad mood. In addition, one of the important roles in this research study is the respondents. I would like to thank for them due to willing to spend their time and help me to response the questionnaire which is part of the research study. Lastly, I would like to thank...
Words: 11549 - Pages: 47
...Large Business User Panel - Mobiles Questionnaire To feed into the Oftel review of prices of calls to mobiles, we would be grateful if you could spare the time to complete the questionnaire below. Panel members are assured that any information they give will be treated confidentially and will not be attributed to themselves or their company. Once you have completed the form, please return it, by 8 January 2001 at the latest, to Melanie Smith, Oftel, 50 Ludgate Hill, London EC4M 7JJ (fax 020 7634 8757; e-mail: melanie.smith@oftel.gov.uk). In the meantime, please get in touch if you have any queries (020 7634 8741). Thank you for your help. 1. Are all your company’s phones on the same network (BT Cellnet/Vodafone/Orange/ One2one, Dolphin)? please tick relevant box Yes go to question 2 No go to question 1b 1b. How many mobile networks does your company use? please tick relevant box Two networks go to question 2 Three networks go to question 2 Four networks go to question 2 Five networks go to question 2 2. Approximately what proportion of your company’s fixed telecoms bill is made up of calls to its own mobiles? please tick relevant box 0-10% 51-75% 11-20% 76%+ 21-50% Don’t know all go to question 3 [pic] 3. How important were the following factors when your company chose all of the mobile network/s it currently uses? Please tick one box across the row for each factor | ...
Words: 1017 - Pages: 5
...decide my own online company is going to sell mobile phone. Therefore, the keyword phrase will be “mobile phone”. The first search engine I used is Google. By searching mobile phone, “mobile phone” and intitle:mobile phone in Google, we can see that the main SEO competitors can be commonly found are the followings: reviews.cnet.com/cell-phones/ www.expansys.com.hk/mobile -phones/ www.sharp-phone.com/ www.samsung.com/hk_en/consumer/mobile/mobile-phones/ For the second search engine, Yahoo was chosen. I also tried to search mobile phone, “mobile phone” and intitle:mobile phone on Yahoo. And the followings are the commonly competitors found on Yahoo. www.dcfever.com/phones/database.php www.price.com.hk/shop.php?s=485 www.google.com/mobile www.samsung.com/us/mobile To conclude, by entering intitle before the keyword phrase will usually reduce the number of common search results. In addition, the results found in these two search engines are quite different. This may be due to yahoo always show the Chinese website even when I search by using English keyword phrase. We can only see Samsung appears on both two engines. Q2) What web page components are useful in Search Engine Optimization? For this question, I used Google as the search engine and mobile phone as the keyword phrase. According to the appendix, I did an analysis on the first 10 webpages that found on Google by search mobile phone. After looking at the analysis result...
Words: 1026 - Pages: 5
...Cell phones: Does using cell phones make people more or less connected? Article 1 About writer: Helen Lee Lin in 2012. He did Ph.D in the department of Psychology for University of Houston and now he is working as a writer and freelancer in Ankara, Turkey. His basics interest in writing are in the fields of language, marketing, human relationship and media effects. Link to the Article: http://www.scientificamerican.com/article/how-your-cell-phone-hurts-your-relationships/ Summary In the article the write Helen lee Lin is describing multiple benefits of having a cell phone and besides this he is describing its dangerous and negative impacts on the relationships. In his article he said that now a day it is impossible for the mobile phone users to keep their mobile far away from them for some minutes even. They have the addiction of using the mobile phones whether they are parties, family or friends get together or whatever the event would be it is. The people now are continuously using phones when having a meal, when watching TV or chit chat with friends and family. New and latest mobile phones technology provides them the extra added features like social websites, news and weather updates, updating your friends about your current status, latest games, video calls and many more features like this. This addiction is creating a weak social and emotional connection with your family and friends as per the views of the writer and he described in his article that a research...
Words: 1271 - Pages: 6
...cellular phones of cell phones. Each and every technology has its own advantages and disadvantages for students and mobile phone is one of them. Buying a mobile phone for your kid is easy, but think twice before buy that for them. In this current world, mobile phones are really essential for everyone’s life. But, it doesn’t mean that you can’t live a life without mobile phone. When we talk about school students, having a mobile phone is 50-50 chances of advantage and disadvantage. It’s all up to the student who uses the mobile phone. A student can improve themselves with the help of mobile phone; meanwhile the same student can spoil their life with the help of same mobile phone. Mobile phone is a wireless handheld device that allows users to make a call and send text messages among the other creatures. It’s all depending on how they use mobile phones. (Worthofread, 2015) As cell phones become increasingly prevalent among both adults and youth, many schools face an important question of policy -- whether or not to ban the phones on school grounds. Arguments both for and against allowing cell phones at schools tend to boil down to appropriate use and the effects of the phone's presence. Educators looking to make a decision for or against phones in the classroom generally need to look at both the positives and the negatives about allowing such devices. (Contributing Writers, 2010) According to (Green, 2013) Mobile phones has made many students’ life easier. Nowadays, mobile phones...
Words: 6876 - Pages: 28
...Television , cars , radio , computers and finally cell phones . Moreover, as cell phones are a part of communication which is an dispensable tool that we cannot life without, since simply cell phones reasonable our daily life in a communicated way . Moreover, cell phones are a machine that human invented in order to make the communication between the part of the society easier, as the society is become bigger and bigger , the ways of communications is more increasing . Cell phones , now a days becomes the most important way of communications between the individuals even if they are in different nations .Beside, a mobile phone is a device that can make and receive the telephone calls over a radio link , whilst moving around a wide geographic area . It does so by connecting to a cellular network provided by a mobile phone operator , allowing access to the public phones , network .In addition to telephony , modern mobile phones also support wide variety of other services such as text – messaging, MMS, email , internet access short range wireless communications , business applications , gaming and photography . Mobile phones that offer these and more general computing capabilities are referred to as smart phones. However, a smart phone is a high –end mobile phone built on a mobile computing platform , with more advanced computing ability and connectivity than contemporary feature phone. Mobile phones are used for a variety of purposes , including keeping...
Words: 1408 - Pages: 6
