...Siddhant Chhaochharia Indian Institute of Management Ranchi TABLE OF CONTENTS Page 1. Market Size .….……………………………………………….………………………. 4 2. Business Models …...……………………………………………………………….... 4 3. Challenges …….….…………………………………………………………………... 4 4. Mobile First …………………………………………………………………………… 6 5. Competitor Analysis a. Porters five forces analysis…………………………………………… 8 b. Swot analysis of Myntra……………………..……………………….. 9 6. Problem Statement ……….…………………………………………………………… 10 7. Method a. Participants……………………………………………………………. 11 b. Apparatus……………………………………………………………... 11 c. Design………………………………………………………………… 11 d. Procedure……………………………………………………………. 11 8. Results ……………………………………………………………………………… 13 9. Conclusion …..……………………………………………………………………... 16 10. Appendix ..………………………………………………………………………... 18 11. References …...……………………………………………………………………. 26 Abstract Over the last decade, the Internet has changed the way people buy and sell goods and services. Online retail or e-commerce is transforming the shopping experience of customers. The sector has seen unprecedented growth especially in the last two years. The adoption of technology is enabling the e-commerce sector to be more reachable and efficient. Devices like smartphones, tablets and technologies like 3G, 4G, Wi-Fi...
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...3 Definition and methodology The definition of online shopping we use is online purchasing of physical merchandise such as clothes, books, and electronic items. This covers the same merchandise categories as used in the retail sales statistics published by the Australian Bureau of Statistics and Statistics New Zealand, and therefore online sales can be directly compared with total retail sales. The study excludes online purchasing of services such as travel & accommodation, event ticketing, financial services products and media downloads, as these categories are not included in the retail sales statistics. Purchases of items from online auction sites (such as eBay) are also excluded, but purchases of fixedprice items from sites such as eBay are included in the analysis. Online shopping is defined as occasions where a transaction is made online (generally with the payment being made at the time of the transaction) and excludes online browsing or research with the transaction subsequently being made in a physical store or via the telephone or another channel. All business-to-business (B2B) online purchasing is also excluded. The report is based on a comprehensive survey of 1,200 consumers (1,000 in Australia and 200 in New Zealand) between the ages of 15 and 65 who have shopped online in the past 12 months, with online shoppers being asked to record their online shopping behaviour in terms of total online shopping expenditure, both overall and by merchandise category, the reasons...
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...of mobile shopping (m-shopping), and theorizes that the impact of TR on mobile shopping intention is mediated by both perceptions of usefulness and ease of use. Nested model was conducted inorder to investiagete the relations. Results show that technological readiness of a consumer influence the mobile shopping behavior. In adittion, perceived usefulness mediates the relation between technology readiness and m-shopping. Introduction M-shopping can be defined as purchase behaviour with a mobile device and has become aprogressivelyessential topic for prectitioners and manufacturers. According to eMarketer (2014), by 2016 smartphone users are enhanced (more than two billion users). Also results of “Deloitte Global Mobile Consumer Survey" indicates that, by 2013 67% of the population in Turkey uses smarthphones(Deloitte, 2013).A smartphone is a type of mobile phone which uses an operating system such as Apple iOS or Android by installing applications. Although using smartphone apps is the recent way of using technology, understandingtechnology readiness of customer is crucial, because most of the technological innovations are fundamental changes (Garcia and Calantone, 2002). This can cause anxiety in those who concens negative feelings about technological products. Results of a latest industry study shows that, 38 percent of smartphone users had purchase a product with a mobile appwhile a bit more (56%) intended to purchase with an app in the upcoming shopping (Adobe...
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...Introduction Earlier this century, mobile phone became the first communication technology to have more users in developing countries like Bangladesh. With the combination of two most recent technologies advancements-internet and mobile phone, a new service is thus enabled and the first such wireless internet commercial transaction is performed by the banking industry. Mobile banking is a new technology in Bangladesh, started from 31th March 2011. Dutch Bangla Bank Ltd pioneered in mobile banking service in Bangladesh. Most of the people are informed about it but 52% of them are not interested to use it as they are happy in using traditional e-banking system. Purpose of the Research DBBL mobile banking is the online based payment system of Dutch Bangla Bank Ltd and is one of the leading mobile phone based payment switch in Bangladesh. There is many such phone based switch systems are playing in the market like bKash by BRAK Bank, Ok banking by One Bank, Ucash by UCB etc. Though DBBL mobile banking has its growing market again it cannot take the position of bKash by BRAK. The general purpose to conduct this study is to determine the reasons why DBBL mobile banking is getting failed to take the market comparing to bKash. In order to identify the limits of this study Dutch Bangla Bank Ltd has to identify study areas to be addressed. A careful analysis of those question areas led to the development of the following specific research objectives: * To identify the market...
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...approach offers a solution; it takes a deep look at customers and helps retailers understand how they naturally interact with their brands. With an omnichannel retailers have to offer the same items across many different channels; in their physical store, webshop and mobile application. All the elements of their marketing will connect to each other to create a complete customer experience. If you asked me, every retailer must be an omnichannel. But why is it so important for retailers to be an omnichannel? First of all, Welfare (2011) says that "understanding your customer will allow your business to grow with your customer and provide them, and the potential new customers bring with them, with complete satisfaction for their lifetime" (p. 3). Knowing your customers takes time and effort, but I think when making your customers happy they will return in multiples; a happy customer will tell five people about an experience, whereas unhappy customer will tell 11 people. When brands focus on the 'Lifetime Value', they can guarantee that the closest friends and family of the current customers will become new loyal customers. Beside the important focus on customers, the separation between online and in-store shopping is blurring (Wanderful Media, 2012). Customers touch a brand on many...
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...has changed the consumer behavior as a result of marketing choices. B. The different roles that consumers have in marketing that impact their behavior. III. HOW THE DIGITAL REVOLUTION HAS CHANGED THE STRATEGIES IN WHICH CONSUMERS SEARCH FOR AND PURCHASE PRODUCTS. A. The process that consumers used in purchasing a vehicle in the past. B. How the internet is now utilized to assist consumers in the process of purchasing a vehicle. C. The effectiveness that digital experiences have on consumers and how they are influenced and impacted. IV. HOW THE DIGITAL REVOLUTION HAS CHANGED THE CONSUMERS SHOPPING EXPERIENCES. A. There are many digital tools that consumers use that can assist them in shopping. B. The percentage of sales is increasing dramatically and is expected to increase with the assistance of digital tools. C. Surveys of Home Accents proves that there is an increase in engaging social networking sources to shop and marketers use it to run their business. V. DIGITAL REVOLUSTION EXPOSURE TO SCREENS IMPACTS THE PURCHASE AND BEHAVIOR OF THE CONSUMERS A. Accessibility and features of digital tools that impacts behavior and expectations of consumers. B. Technology gives consumers instant results, advice, and personalization through devices which impacts...
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...Relationship Management (CRM) 7 Customer Satisfaction 7 How Customer Satisfaction is Measured 7 E-Commerce Business Plan Template 8 Mobile Applications 8 Market Analysis Summary 9 Key Competitors 9 Walmart vs Amazon 10 Walmart vs WinCo 10 Data and Information Management Plan 11 Information Collected 11 How Information Collected Is Used 12 Policies to Protect Information 13 References 14 In today’s world shoppers like to have a one stop shop where they can go to get everything they need at a low price. Wal-Mart has provided that type of store for customer to be able to shop for groceries, clothes, house hold items, furniture, toys, pharmacy, and electronics. They are good at giving the customers what they want, they were the number one business of the Fortune 500 list for 2014 the second year in a row (Fortune 500 2014, 2014). Wal-Mart opened their first store in July 1962 in Roger, Arkansas. In 1991 Wal-Mart went international by opening up Sam’s Club in Mexico City. “Today, Walmart operates over 11,000 retail units under 71 banners in 27 countries (Our Story, 2014).” Walmart employs 1.3 million in the United States and 2.2 million associates around the world. Walmart’s mission statement is “Walmart helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices (Our Story, 2014).” In short Walmart often uses “We save people money so they can live a better life (Jurevicius, 2014).”...
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...its own high tech, making eCommerce a race that local businesses can finally win! Better yet – when local businesses capture eCommerce spending from local consumers, the dollars stay local. According to estimates: The average American is projected to spend $1,738 online per year by 2016. By 2017, online sales are projected to swell to a total of over $370 billion. Your streets are paved with eCommerce gold – can you dig it? Besides the traditional web-based shopping cart model, newer trends like social and mobile are drawing even more consumers into shopping online. Social commerce spending is projected to top $30 billion per year by 2015. Mobile commerce is pegged to hit $31 billion by the same time. Over 70% of US consumers regularly shop or browse online with their smartphones. Given that many of those same smartphones are loaded with social apps, the lines between social, mobile, and traditional eCommerce become ever blurrier. The bottom line is, the smartphone is looking more and more like a mobile wallet, with advertising screens strategically placed between the consumer and her money. Will your...
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...Mobile Cloud Computing (MCC): A Survey Abstract: Mobile devices have come a long way and their capabilities in terms of speed, raw computing capabilities, storage capacity and the applications that are real world end user friendly. The sale of mobile devices has seen a huge boom and is now surpassing those of PCs [1]. With this enormous use of smart phones across the world and as well as the introduction of cloud computing concept, Mobile Cloud computing or MCC has become the new paradigm in the world of mobile services. This paper will discuss the technology of MCC, applications and challenges faced. Mobile Cloud Computing: Introduction MCC in its simplest form can be defined as an infrastructure where the storage of data and its processing is outside a mobile device. What mobile cloud computing does is move processing and storage to the cloud and thereby bringing applications and the computing power to a broader spectrum of mobile users [2]. Mobile service providers can provide services to the subscribers as AAA which refers to authentication, authorization and as well as accounting which is based on what is known as an home agent or HA and the end users data being stored on the cloud database. Every time a request is initiated from the subscriber, it is delivered to the cloud based system with the help of Internet. The controllers on the cloud will be able to process these requests and eventually providing the subscribers with the respective cloud based service. These...
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...Recommendations: Luxury consumers have high expectations when they are shopping in luxury boutiques. Luxury brands have set the bar high and these standards have to be translated to their digital platforms especially as consumers evolve and become more digitally savvy. “Whether browsing via a mobile app, an in-store tablet or simply just on-line, customers expect to receive exactly the same premium experience that looks and feels like their favorite brands”- luxury brands must be consistent in their marketing message and keep the image of the brand strong across all platforms from offline to online media. Chanel for example, has a beautiful website, it is an overall sensory experience as music plays and stunning images convey the brands opulence. However, despite the look of the site, the user experience lacks logical progression. Navigating the site is challenging and soon becomes disappointing when the...
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...was important to Taobao, since it badly needed publicity. To deal with this problem, Taobao, team switched to the ants’ way whereby they took advantage of the enormous number of computer bulletin board services (BBS) in China, and posted thousands of messages there to introduce Taobao to Internet users. According to them, this grassroots approach to online marketing worked well, and Taobao continued this approach even after most of eBay’s exclusive advertising contracts expired, where marketing team mention eBay have deep pockets, but they are cutting a hole in their pocket. Moreover Taobao launched with an entirely no-fee model. It further extended the no-fee plan for three additional years starting in October 2005. According to a survey taken in 2005, a significant number of eBay China’s users were migrating to Taobao because of the free services. eBay China responded by defending its fee structure, noting that “free is not a business model,” and that quality service made such fees necessary. Taobao designed its categories in accordance with the typical structure of a Chinese department store, with separate sections for men’s and women’s departments. By contrast, eBay China used the category structure set by eBay’s global platform. Taobao focused on fostering a sense of community on its website, by setting up online forums for its users and by encouraging interactions between sellers and buyers. Because of the no-fee policy, Taobao...
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...same surge in mobile shopping that has been affecting the entire retail industry. [pic] Although Grocery shoppers who use mobile apps may not be in the majority, but the number that rely on them for meal planning, coupons, list-building, product location is growing. Not only does Our app can make it easy for customers to locate the products which they would want to buy, but it also allows for the customer to pay for the items on their mobile device. The primary motivation for mobile grocery shoppers is to save money and time. Our application allows the customer to add items and coupons to their cart and this function is consistent with the needs of consumers. So I think with the increasing of the Smartphone for grocery shopping, our application will have a board market. HOW GROCERY SHOPPERS USE MOBILE [pic] Grocery shoppers are downloading supermarket apps with increasing regularity as a way to save both time and money, and also to be inspired and informed. Meanwhile our application can make a common task easier, quicker, and more convenient. A 2010-2013 survey shows that in 2013 more than one-third (36.9%) of US primary had downloaded grocery apps, up more than 235% since 2010. US Grocery Shoppers who download food or beverage apps is constantly increasing from 2010 to 2013. Meanwhile our app function is very convenient and considerable, so it is predictable that our mobile app will be very popular in the market. Mobile apps have been...
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...4 Trends and issues related to online retailing Key Points Online shopping in Australia is becoming more prominent. – Official ABS statistics are not produced for domestic and overseas online retail sales in Australia. – Market analysts estimate that the domestic online share of total retail sales in Australia is between 3 and 7 per cent. The Commission considers the share to be at the lower bound of these estimates at 4 per cent. – Overseas online sales account for around a third of total online sales. That is, around 2 per cent of total retail sales are being spent on overseas websites. – Domestic and overseas online sales account for 6 per cent of total retail spending in Australia in 2010 which equates to $12.6 billion. By comparison, market analysts estimate the online share of retail sales in the United Kingdom and the United States at 11 per cent and 8 per cent respectively. Official estimates for the online share in the United Kingdom and United States are lower at 9 and 5 per cent respectively. – Online sales in Australia are projected to grow by between 10 and 15 per cent per annum over the next three years. New electronic devices including mobile phones with internet capability are stimulating further growth in online sales. Australian consumers are attracted to online shopping due to three main factors — lower prices, convenience and a wider range of goods to choose from compared to those available from bricks and mortar retailers. Online...
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...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................
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...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................
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