...PRODUCT MANAGEMENT PROJECT LAUNCH OF MOBILEPHONE BACK COVERS WITH PEPPER SPRAY Submitted by Section: D Group: Apoorva Chopra 12BSP1770 Ekta Sheoran 12BSP0384 Kirti Kalra 12BSP0574 Puneet Bhandari 12BSP2381 Vikas Sachdeva 12BSP1641 Product Brief The new product ready for launch is a Mobilephone back cover/case with add on safety features of a pepper spray, location tracker and alarm. “The safest, most intense and effective defense product you can buy!” The product has been designed keeping in mind the safety concerns of women in the society. Mobilephones are one such product that every individual irrespective of gender carries whenever and whenever they go. Thus, mobilephone covers with add-on safety features would be one such product that will keep the consumers would have in reach in case of an emergency. The product comes in with certain basic and additional features. * Basic features include: * Availability in a set of colours and designs. * Refillable catridges with pepper spray. Each refillable catridge being 10ml in quantity. * Additional features include: * Location tracker, that sends the location of the consumer to the desired persons mobile or email id as soon as the consumer uses the pepper spray. * Loud alarm, not be similar to other mobile application alarms. The alarm in this cover comes with a inbuilt battery , it will also work when...
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...GENESIS OF REVELATION: MOBILEPHONES SUSHMITHA KOTHAPALLI WILMINGTON UNIVERSITY EVOLUTION OF MOBILE PHONES In April 1973 a Motorola researcher and executive, made the first mobile telephone call from handheld subscriber equipment, placing a call to Dr. Joel S. Engel of Bell Labs. The prototype handheld phone used by Dr. Cooper weighed 1.1 kg and measured 23 cm long, 13 cm deep and 4.45 cm wide. Eventually there was change In the particular size and technology of the mobile phone .Every year there was a significant change in the development of mobile phones , gradually the size started to reduce nowadays we can find all kinds of slim smartphones .There were many technological developments too. TEXT MESSAGING In 1992 Neil Papworth sent the first text message, the text message revolution has exploded. As more and more people get cell phones every year the number of text messages sent and received soars with them. A lot of people started using text messaging to convey the messages .They had an option to send the text messages to different countries too. It was a great invention for people to use, mobile phones became a necessity for each and every human being. If people couldn’t attend the calls they could text each other it became a convenient way of approach .Later as years passed it started getting even more convenient there were many technological developments...
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...MANAGING EMPLOYEES: MOTIVATION AT TELENOR PAK VISION We exist to help our customers get the full benefit of communications services in their daily lives. The key to achieving this vision is a mindset where every one of us works together: • Making it easy to buy and use our services. • Delivering on our promises. • Being respectful of differences. • Inspiring people to find new ways. Motivation at Telenor is based on a factor High Performance Culture Telenor describe the working context of employees by • Guidelines (procedures) • Targets (deliverables) to be completed within standard Quality& time. So every employee is fully aware of the vision and values which are contributing towardsthe core goal of Telenor. In this way considering their guidelines and targets, they arerequired to execute with High performance. That high performance gives rise to highperformance culture. Now Telenor has to maintain this high performance culture which is maintained through motivation. In the terminology of the Telenor, the motivation is based of 4 factors, and by takingthese factors into consideration, they are providing the employees with choices,opportunities, and options which works as Motivation for them. MOTIVATING DRIVERS Empowerment For employees to act appropriately there is employee motivation which is a naturalgrowth from and employee empowerment. The employees hired in Telenor areempowered enough that they can make decisions of the given project or responsibility...
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...Q1) Who are my Search Engine Optimization competitors? In this paper, I decide my own online company is going to sell mobile phone. Therefore, the keyword phrase will be “mobile phone”. The first search engine I used is Google. By searching mobile phone, “mobile phone” and intitle:mobile phone in Google, we can see that the main SEO competitors can be commonly found are the followings: reviews.cnet.com/cell-phones/ www.expansys.com.hk/mobile -phones/ www.sharp-phone.com/ www.samsung.com/hk_en/consumer/mobile/mobile-phones/ For the second search engine, Yahoo was chosen. I also tried to search mobile phone, “mobile phone” and intitle:mobile phone on Yahoo. And the followings are the commonly competitors found on Yahoo. www.dcfever.com/phones/database.php www.price.com.hk/shop.php?s=485 www.google.com/mobile www.samsung.com/us/mobile To conclude, by entering intitle before the keyword phrase will usually reduce the number of common search results. In addition, the results found in these two search engines are quite different. This may be due to yahoo always show the Chinese website even when I search by using English keyword phrase. We can only see Samsung appears on both two engines. Q2) What web page components are useful in Search Engine Optimization? For this question, I used Google as the search engine and mobile phone as the keyword phrase. According to the appendix, I did an analysis on the first 10 webpages that...
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...I. Mandatory requirements: No. | Technical characteristics | | 1. | Basic Configuration of the system | Consist of 01 monitoring system; 01laptop with high configuration, large memory loaded all system features; 01 omnidirectional antenna, 01 directional antenna; 01 power supply and accessories to make sure operation satisfactory; 01 anti-shock rack. | | 2. | Monitoring technology and Interception capability | Passive Interception off-the-air. Intercept all voice, sms of any GSM service providers doing business in Vietnam: VinaPhone; MobilePhone; Viettel; VietNammobile; Beeline | | 3. | Receivers | >64 digital receivers | | 4. | Number of concurrent frequency can be intercepted | >64 frequencies wideband digital | | 5. | Number of concurrent BTS can be intercepted | >8BTS from 8 full duplex call onward | | 6. | Xác suất thu chặn | >99% đối với chế độ thu chặn đối tượng , >95% đối với chế độ thu chặn ngẩu nhiên/SMS | | 7. | Number of voice channel can be recorded and process concurrently. | Up to maximum of 256 channels | | 8. | Capability of decoding A5.2 and A5.1 | Decoding of A5.2 real-time high speed, also decoding of A5.1 real-time. Real-time decoder must be integrated with the interceptor (this decoder should not be installed outside to avoid unstable connection and low stability). | | 9. | Support Voice codec | RPE/LTP: FR; EFR;...
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...Definition of innovation. The term "innovation" comes from the Latin «novatio» -"renewal" or "change", and «in» - "in line, into". If translated literally, «Innovatio» means «in the direction of change". The concept of innovation has a lot of classical definitions. One of them is – innovation is a process of intentional change made to create value by meeting opportunity and seeking advantage (Dr. Bruton A. (2012). Creativity, Innovation and Entrepreneurship. Retrieved October 7, 2012 from http://resources.talcie.org/topics-and-activities/creativity-innovation-and-entrepreneurship). Thus, the innovation means the use of novations in the form of new technologies, products and services, new organization form of production and labor, maintenance and management. That is why, we can say that innovation is possible in all areas of human activity. 7 Interwoven areas of Innovation (Source: http://www.innovarsity.com/products/bec_mc_innovation_systemic.html) Two components of innovation. According to the American Heritage Dictionary (1994), "Innovation is the act of introducing something new". J. Byrd and P.L.Brown, the authors of “The Innovation Equation”, consider that "the act of introducing" is akin to taking a risk and "new" is about creativity. This leads on to what they call the innovation equation: Innovation = Creativity x Risk Taking Creativity is the ability to generate and develop new unconventional ideas, to successfully solve the challenges...
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...[pic] Buying Process Consumer Behavior [pic] CONTENTS Title Page No. Introduction 2 1. Need Recognition 3 1.2 Identify the Problems 2. Search Information 4 2.2 External Search 3. Evaluation of Alternative 5 3.1Desire Cell Phone 5 Samsung Galaxy S5 Features 5 IPhone 5 Features 5 HTC One M8 5 3.2 Information from friends and family 6 IPhone 5 Review 6 Samsung Galaxy S5 Review 6 HTC One M8 6 Price 6 4. Purchase Decision 7 Comparing Decision based on the Evaluation Alternatives 7 Reason for my decision 7 Place to buy My Phone 7 5. Post Purchase 8 Decision 8 My Review 8 6. References 9 Introduction [pic] Samsung galaxy S5 was innovating by the Samsung Electronic as upgrading from their previous cell phone S4. The upgrading of their cell phone let them become more popular and compete in the market. Nowadays S5 become popular in youth and it’s absolutely valuable in price but also value the person that have it. In 11 April 2014 Samsung Electronic released their latest mobile phone (Samsung Galaxy S5) with a variety of additional features that differentiate them from their competitors such as Apple (Iphone). Their additional features include dust and water resistance...
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...| | Type | Public (SEHK: 1169 SSE: 600690) OTC Pink: HRELF | Industry | Home appliances Consumer electronics | Founded | 1984 (Qingdao, People's Republic of China) Adopted current name in 1992 | Headquarters | Qingdao, People's Republic of China | Key people | Zhang Ruimin: Chairman and CEO Yang Mianmian: President Wu Kesong: Vice-Chairman | Products | Major appliances Small appliances Commercial heating and cooling systems Consumer electronics | Revenue | CNY 150.9 billion (2012) | Employees | 80,000 | Subsidiaries | Haier Electronics Group Co. (SEHK: 1169) Qingdao Haier Co. | Website | www.haier.com | About Haier History of the haier The origins of Haier date back long before the actual founding of the company. In the 1920s, a refrigerator factory was built in Qingdao to supply the Chinese market. After the 1949 establishment of the People's Republic of China, this factory was then taken over and turned into a state owned enterprise. Zhang Ruimin and the corporate revival By the 1980s, the factory had debt of over CNY¥1.4 million and suffered from dilapidated infrastructure, poor management, and lack of quality controls, resulting from the planned economic system and relevant policies. Production had slowed, rarely surpassing 80 refrigerators a month, and the factory was close to bankruptcy. The Qingdao government hired a young assistant city-manager, Zhang Ruimin, responsible for a number of city owned appliance companies. Zhang was appointed the managing director...
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...[pic] Since 1996, Telenor has enabled about 200 people with physical disabilities, hearing or visual impairment, and mental health related challenges to enter the job market through a two-year empowerment programme. Training and work experience The programme consists of an initial period of three months of computer training and coaching courses to enable the participants to feel more confident and goal-oriented. After this follows 21 months of work training for Telenor. The participants work in a variety of departments such as administration, accounting, helpdesk, support, management, surveillance and customer service. Who can apply? The Open Mind Programme welcomes applications from people who have some form of physical disability, hearing or vision impairment or mental health related challenges. Qualifications may range from high school/A Level diplomas to degrees in higher education. The most important requirement is motivation and the desire to work. Potential candidates can apply through their local Open Mind office. Candidates outside the countries where the programme is offered are not allegeable to apply. Admissions to the programme take place 3 times per year, in January, April and September. What are the benefits? All parties benefit from the programme: • The participants gain work experience and a chance to prove themselves • Telenor acquires motivated and qualified employees • Society benefits from having a larger tax-paying population ...
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...psychologically savvy, economically sound, and easier to scale. Poor customer service isn’t a headache just for consumers; it’s a problem that vexes senior managers too. Balancing the trade-offs between the cost of services and the customer experience benefits they provide is difficult. Ensuring that frontline workers can efficiently and consistently execute service offerings across a far-flung organization is harder still. Along the way, many com- panies lose sight of what makes human beings tick—for instance, by overlooking well-known principles of behavioral science when delivering services—and thus unwittingly predispose customers to dissatisfaction. At the same time, the customer service landscape is changing as social media and new mobilephone technologies give com- 2 panies unprecedented access to data on customer interactions, while the technologies are changing the nature of the interactions themselves—for example, by amplifying the speed and impact of customer complaints. 1 How human is our service? Three questions Against this backdrop, some organizations are making strides in the design and delivery of services. By focusing more thoughtfully on the human side of customer service, these companies are lowering costs by 10 percent or more while improving customer satisfaction scores by up to 30 percent. In this article, we’ll look at three such companies—a provider of cable-TV and Internet services, a technology company serving small and midsize businesses...
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...INTRODUCTION 1 BACKGROUND Nowadays, telecommunication plays an important role in the worldwide connection, which leads to the new era of information technology. Having been used for the first time among militaries, wireless communication is now experiencing a mushroom increase in both quantity demanded and supplied. However, the situation of each service company seems not to be fit the general trend because their numbers of subscribers fluctuate widely. The purpose of this research is to find out the causes of the kinks between general movement and individuals’ trends. In fact, a telecommunication company or a communication service company is an enterprise that provides many kinds of services such as telephone, GPRS, Internet connection, etc. Some company belongs to government corporations such as Viettel while others are business like AT&T (American corporation) and Telekomunikasi Selular (Indonesian company). These service enterprises earn huge revenues each year which can be pointed out: Viettel corporation revenue is $4.15 billion while AT&Ts is about $15.6 billion. They are huge amounts of money composing to profits so every-company tries to maximize them by increasing the numbers of subscribers, which one way is using promotion plans. General information about promotion strategies can be found easily. Some marketing book have deeply view on this method. In term of marketing, Promotion is “one of the four elements of marketing mix (product...
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...Marketing Plan Sony Ericsson Mobile Communication | | | | | | | Table of Contents 1. Executive Summary 3 2. Current Marketing Situation 4 2.1 Market Summary 4 2.2 Competition 6 2.3 Product Offering 7 2.4 SWOT Analysis 9 2.5 Critical Issues 10 3. Market Strategy 10 3.1 Misson 10 3.2 Marketing Objectives 13 3.3 Financial Objectives 13 3.4 Target Market 13 3.5 Positioning 15 3.6 Marketing Mix 15 4. Fiancials 18 4.1 Sales Forecast 18 4.2 Expense Forecast 20 5. Controls 21 5.1 Implementations 21 5.2 Contingency Plan 22 6. Conclusion 23 7. References 24 8. Appendixes 30 1. Executive Summary In the following report, we are presenting the marketing strategy of Sony Ericsson Mobile Communication. Sony Ericsson, a limited liability joint venture between Sony Corporation and Telefonakiebolaget LM Ericsson, established in 2001 (Sony Ericsson 2010) and headquarter in London, United Kingdom. It is a global well-known top mobile phones manufacturer and has been in the industry for the past 10 years, offering a wide range of products and their main market emphasizes on mobile phones. It identify its targeted market through different segmentation such as demographic, psychographic and behavioral of its consumers and thus it manufactured series of mobile phones with unique designs and technology features that provide quality camera, music player, web application and entertainment functions (Global Data 2011)...
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...INTRODUCTION In many developing countries, risk management techniques are underdeveloped or insufficient for institutions to efficiently lend to activities in the agricultural sector. Information on borrowers’ credit histories is rarely available, resulting in information asymmetries that make accurate credit risk assessment difficult. In addition, while agricultural client’s major assets are production and land, it is often difficult for banks to use these as collateral, and particularly difficult to foreclose on land in case of default. Compounding this lack of traditional collateral is the presence of a high degree of covariate risk, in particular market price risk and weather risk. Banks lending to agricultural clients know that agricultural and rural revenues easily drop below break-even levels due to extreme weather events and price falls, which result in defaults and higher loan loss provisions, thereby making lending to agribusiness unprofitable. The second major constraint in agricultural lending, high transaction and supervisory costs, is due to the particular risk, nature, and characteristics of the rural sector. In all financial markets, there is a trade-of between minimizing loan default and supervisory costs, but the nature of agricultural lending, especially through microfinance institutions, makes transaction costs and supervision costs disproportionately high relative to its urban counterpart. The small size of seasonal agricultural credit results in high...
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...07-2013 Market Perspective At a glance n E-commerce is growing strongly – global sales are expected to be worth $1.29 trillion in 2013 n Retailers, card issuers, technology companies, banks, mobile network operators and start-up companies are vying for share of online spend n Devices are affordable: tablets cost less than $200 and smart-phones are available at $50 n Secure technology developments are driving mobile commerce n Companies are making increasing use of consumer data to inform and guide their operations 21st Century Themes Mobile and e-commerce are reshaping consumer behaviour Affordable tablets, smart-phones and portable computers are changing the way that consumers shop and pay, whether online or on the go. In 2012, global e-commerce sales topped the $1 trillion mark for the first time and these sales are expected to grow to $1.29 trillion in 2013.1 The proliferation of internet-connected devices is helping to create new technologies, consumer applications, personal finance services and payment options. There will be considerable commercial opportunities linked to this changing consumer behaviour as merchants and payments companies seek to enhance their understanding of consumption patterns through analytics. The companies most able to collect and exploit unstructured data could be in a very strong position to understand the intricacies of consumer behaviour. Mass expansion of devices, networks and software In the race to win market share, retailers...
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...John Weatherwax Week 7 En 1320 Research paper New technology break troughs, Research question, less than 30 years ago we had no cell phones If we can talk on a cell phone that is a watch today and where will we be in 30 more years? Just by what I have seen and heard from various producers of cell phones I do believe that the cell phone tech is going to be in the field of a wearable devices the new (in the last few years ) watches are just the start. In the 50’s Dick Tracy had a watch that the new watches mimic so what is next will it implants or projectable it is hard to tell but in my thoughts it will be in the realm of a wearable and possibly a wearable projection device. Articale #1 Cast your mind back to late 2008, when the first Android-powered handset saw the light of day. Obama won his first Presidential election, Apple launched its App Store (the iPhone had appeared the year before), Google announced its own Chrome browser and we got our first look at the company's new mobile OS on the T-Mobile G1. The Android of 2013 is a world away from that 2008 version, where the Android Market was in its infancy, there were no native video playback capabilities and the G1 had no multi-touch support. But Google is going to have to keep innovating and improving its mobile OS to keep the lion's share of the smartphone market. We've taken a peek into the future to consider what Android might look like in the year 2020. With new Android monikers now appearing about once...
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