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Modern Day Examples in Marketing

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Modern Day Examples in Marketing

The best examples right now in the marketplace play upon peoples fears. Fear of the unknown, fear of disease, fear of being different, fear of not following the crowd, fear of aging, etc. The biggest fear for a lot of people right now is the end of the world. It is splashed all over the papers, yet a lot of people are too scared to talk about it. They have movies about it in different themes. The movie 2012 is a good example as it puts the fear into people about how they are living. But, there are other different types which go in a different more scientific direction with earthquakes, asteroids, tidal waves, biological warfare, etc. The other fear is of disease, which happens to be H1N1 at this time. Many people are flocking to the doctor’s, hospitals and clinics to get vaccinated. People are afraid they will catch it and sanitizer’s are a big seller to combat the spread of germs. Purell dispensers and hand wipes are cropping up in many public buildings such as schools, supermarkets, office buildings, hotels, and hospitals to help to avoid the spread of infection and germs. Fear of aging has always been a big thing since so many people are living longer now and they want to combat the signs of aging or to live fuller lives. There are so many anti aging things on the market which most are geared towards women, but there are a few for the men as well. The women have anti wrinkle creams such as the Dermajuv Complete Rejuvenation System among many. The conclusion is that many companies are getting rich off of whatever sells. It is a seller’s market and what is the “in” thing at the time will sell. People look for what everyone else has or want to be the first to get the new “hottest” thing that is why the advertisers will use celebrity’s to endorse their products. Most of the time the celebrities are just paid to make the commercials and people just assume that the celebrities actually use the product, which is why they buy them.

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