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Modern Quality Management

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Submitted By bubberrandom
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Explain each of the following statements as they apply to modern quality management.

a. Customer service is the rule, not the exception.
b. The absence of defects is a given rather than a source of competitive advantage.

a) The foundation of modern quality management is that the customer is the main judge of quality. Part of the customer’s experience is also the customer service. Customer service is essential and vital to the success of a company because if people see the customer service as lacking, this can also translate to its products. Poor customer service can be seen as bad quality. This starts a chain reaction of affects – without customer service, customers view the product as lacking (not good quality) and will therefore look to other companies for the product. This means less customers, which means less money and companies cannot succeed without money. So to say that customer service is the rule, not the exception means that there is the recognition of customers and their perception of quality of a companies product an that quality and customer service is expected. It is a given.
b) Another given under modern quality management is that the customer expects the absence of defects. It is not enough to be lacking in defects to constitute as a quality product. Quality has evolved to being more than lacking defects to focusing more on customer satisfaction. Customer expectations have to be exceeded so customers continue their patronage and stay loyal to a company. If company A & B both have no defects – the determining factor of who they choose and feel has more of a quality product will be the

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