Free Essay

Module Discussion

In:

Submitted By MALCAL
Words 287
Pages 2
“Mary Jane Martin, CEO of Fox Meadow Assisted Living Facility, is concerned about the facility’s occupancy rate. At one time, the facility enjoyed a dominant position in the area, but its occupancy rate has declined from 90 percent to 70 percent in three years. This erosion is at the hands of other local competitors. Their key market is the baby boomers. The baby boomers are those individuals born during the post–World War II euphoria of 1946 to 1964. The aging of this group has created numerous opportunities for assisted living marketers. The segment numbers almost 80 million Americans and accounts for close to 30 percent of the US population.

Mary Jane has directed Tomas Rodriguez, her marketing director, to institute a promotional campaign directed specifically toward this segment. Tomas’s advertising objective was to increase requests for information about the facility by 30 percent in three months by using meaningful, believable, and distinctive print advertisements. The execution style for the message was to take a “slice of life” approach. With a promotional print budget of $8,000, Tomas ran a half-page ad in the local weekly free newspaper in four communities surrounding the facility. The ad provided contact information about the facility and pictured a 75-year-old grandmother type sitting in a comfortable rocking chair, doing needlepoint in front of a wood-burning fireplace. The caption read, “Rest and relax, your time has come!” Following multiple iterations of this ad, the marketing director received a negligible increase in telephone inquiries. He said, “What happened? We did the research.”

Do you believe that this ad targeted the baby boomer population adequately and why or why not? What would you have done differently and why?

Similar Documents

Free Essay

Module Three Discussion

...Module 3 Discussion 1 Think about the following: How will taking diversity-related courses/exams at Excelsior College broaden my perspective? Read: Humanity, Diversity and The Liberal Arts, Chapter 2, Diversity, pgs 33-70. Now complete the following: Complete exercise 2.1 on page 69 using Excelsior College courses and exams. Now that you have read about Diversity and its relationship to the Liberal Arts, think about how your perspective can be broadened by the courses/exams you choose to take for your degree. For this discussion, list three Excelsior College courses or exams that you would like to take that will add diversity to your college experience. Post this list and explain why you believe these courses will broaded your perspective on diversity and add to your lifelong skills in two paragraphs or more. Introduction to Psychology Introduction to Sociology Introduction to Philosophy I believe the listed above courses cover a broad range of topics directly related to diversity. Psychology studies personality and perceptual mechanisms that influence behavior. Sociology provides an understanding of human social interaction, social groups, social structures, culture, and social inequality. With philosophy, areas such as morality, free will, and the meaning of life are explored. Interaction with other groups will occur throughout life whether it be a job, school, neighbors, social events, asking for directions. A strong and diverse knowledge has always...

Words: 812 - Pages: 4

Premium Essay

Module 3 Discussion

...Module 3 Discussion An income statement is a summary of revenues and expenses and gains and losses, ending with net income for a specific period of time. Indicate the two traditional formats for presenting the income statement. Which of these formats is preferable for analysis? Why? When you respond to this discussion question, I expect to see a brief discussion on the importance of the income statement.  After which, you need to respond to the other requirements completely. The income statement of any company is often considered the most important reporting tool. The income statement shows revenues, expenses, gains, and losses. It gives the users of financial information a snap shot view, at any specific point in time, the profitability of the company. If the net amount of revenues and gains minus expenses and losses is positive, the bottom line of the profit and loss statement is labeled as net income. If the net amount (or bottom line) is negative, there is a net loss. According to Averkamp in an article in Accounting Coach, he states that, “People pay attention to the profitability of a company for many reasons. For example, if a company was not able to operate profitably—the bottom line of the income statement indicates a net loss—a banker/lender/creditor may be hesitant to extend additional credit to the company. On the other hand, a company that has operated profitably—the bottom line of the income statement indicates a net income—demonstrated its ability to...

Words: 667 - Pages: 3

Free Essay

Module 2 Discussion

...I would use the current unit METL and the commander's intent to develop a physical training program. Toughening would be the first focus. I would start with ruck marching with increasing distances every week. Once the distance goal is made, I would then increase the ruck load and start at the original distance. A large focus would be placed on upper and lower body MSE incorporated with cardio-respiratory activities. I believe that doing interval runs and sprints for the same amount of time that you would do a distance run places a higher demand on a Soldier's cardiovascular and respiratory systems. This is a much better approach to preparing a unit for sustained combat operations. At this point, the training plan transitions into a conditioning phase where battle focus is key. Soldiers would wear their PPE while conducting physical training to introduce them to the additional strain and burden that their equipment provides. Finally, the sustainment phase is reached, where the overall focus will be on maintaining the fitness level achieved. I have also encountered the "muscular" Soldier program. Some Soldiers begin a heavy weight lifting routine during deployments and continue to do so once redeployed. It is important to ensure Soldiers understand the Total Soldier Concept as it applies to physical fitness. I notice that Soldiers who focus a lot on muscular strength are very competitive. I believe you could use this to your advantage with exercises that require both cardio endurance...

Words: 324 - Pages: 2

Premium Essay

Module 3 Discussion

...CPA firms and auditors should be very selective in accepting engagement with new clients. They have to think of potential problems they could run into that could permanently affect their reputation. Before accepting a new client, the auditor should investigate the history of the client by obtaining information about the company and the management. If this information presents a level of engagement risk that the CPA firm is comfortable with, then they can move forward with acceptance. The procedures that auditors perform to determine whether or not they are going to accept a new client or continue working with an old one are the “foundation of the risk assessment process, primarily at the financial statement level” (2). a. Present arguments supporting a decision to accept Tierra Corporation as an audit client. Considering the different areas of risk that Tower & Tower would be undertaking, there are some arguments to support their decision to take Tierra Corporation on as a new client. First, Tierra Corporation’s banker and attorney had great things to say about the company. Nothing that was mentioned was a concern for either of those outside parties. Next, the company is successful and profitable. The profitability of the potential client would actually reduce the amount of engagement risk (3). Another argument for the acceptance of the new client is that Tower & Tower seems to be in a position to take on the engagement. Next, this company would result in a...

Words: 931 - Pages: 4

Premium Essay

Module 10 Discussion

...The three diverse pieces of literature that I understand are The Illiad written by Homer, The Odyssey written by Homer, and Oedipus Rex written by Sophocles. How they are relevant to today is; The Illiad makes it relevant to today by in life love can make you do some strange things, The Odyssey make it relevant to today by in life no matter what you go through an how long you go through it if you have a goal in life and all those objects and hurdles come around in life don’t let that stop you from getting to your goal that you want to achieve for yourself, and Oedipus Rex makes it relevant to today by in life your fears my come a reality that you can’t shy away from it cause it can make you or break you. In the story of The illiad Paris, a son of the king of Troy, kidnaps Helen, who becomes the legendary "Helen of Troy" and "the woman with the face that launched a thousand ships." He takes her because he fell in love with her and because of that he cause a war for the empire of troy and cause the destruction of try as well. That goes to show that love can and will make you do the most a strangest things and also will make you not think or consider the outcome of bad decisions that you make. In the story of the Odyssey, Odysseus has been gone from Ithaca for about 20 years — the first 10 spent fighting the Trojan War, the last 10 trying to get home. Odysseus is a king who fought in the Trojan War; but before he left he promised his wife that if he don’t return before...

Words: 869 - Pages: 4

Free Essay

Class

...Hi Students, Welcome to the Fall Semester! Here are your assignments for Week 1, beginning August 19. Read Chapter 1 in the Schermerhorn textbook. Listen to and study the PowerPoint slides for Module 1. These links are also in your BB menu under PowerPoint Modules. • Module 1 http://ucmconnect.ucmo.edu/p14239331/ Do the self-assessment, 21st Century Manager, for the Module. You will find them at the textbook web site at www.wiley.com/college/schermerhorn (click on your textbook, then click on “Visit companion sites,” next click on “Student companion site.” Remember to post your comments and reflection about the assessment either in an online journal or off line. You may use the information later in a memo. The case for Module 1 in the back of your textbook: Always do the first 3 discussion questions. Do not do Question 4. Page 416 Trader Joe’s Each member on your team should post/reply 6 times. Please complete your posts/replies by 11:30 p.m. on Thursday August 22. For instructions please refer to BB Assignments. Do the Web Quizzes for this chapter/module. Note: The first online test will be over Chapters 1, 2, 3, & 4 on Sept. 12 from 8 a.m. to 8 p.m. Please check your schedule and adjust accordingly. The test will open in “Tests” in BB at 8:00 a.m. on Sept. 12 (not a minute before). Also, you should plan to meet in the scheduled classroom during your class time on Sept. 17 for an activity. Points will be assigned for the activity. ...

Words: 295 - Pages: 2

Premium Essay

Module Nine Discussion Questions

...Module Nine: Discussion Questions 1. Some people believe that certain drugs such as marijuana should be legalized. Do you agree or disagree? What impact might legalization have on forensic science as a field? Even though drug like marijuana are legalized now for resoning it's not safe outthere in the world, if you are in my generation , and you would see girls,guys and others peoples smoking in the bathroom, or in school property's. Some peoples opinions are biased base on what they see on T.V but do you really know why we do it in the first place, that is the question you might want to think about the next time you might want to start talking smack about our generation and why we shouldn't do drugs.Even though marijuana are not actually...

Words: 377 - Pages: 2

Premium Essay

Discussion Questions

...DISCUSSION QUESTIONS 1. Even as the lowly executive assistant to the CEO, it was apparent to you that there was some groupthink going on here. Was buying an enterprise system the only option? This is not the only option to deal with the question. Firstly, as Jane Pinket, the senior VP of finance,said the BigCoSoft’s financial package is not good. Thus Jane already have another plan to deal with LargeCoSoft which financial module is top notch. So we do not need to buy BigCoSoft’s financial package. Secondly, as Joe Cole, the senior VP of human resources, emphasized that the Human Resource module of BigCoSoft’s also leaves much to be desired. Furthermore, Joe Cole just spent 12 million in the overhaul of the benefits management system. Therefore, we do not have necessary to buy their Human Resource module. Thirdly, “Enterprise systems are modular in nature,thus enabling the organization that purchase one to decide which functionalities to enable and which ones not to use.”from chapter 3 book. So I think we just buy something we need, we do not need the whole module which include some modules are not necessary. In my opinion, we can buy some parts of BigCoSoft’s module which is necessary or others company module which more suitable for us. 2. You vaguely recall this idea of best-of-breed applications from your information systems class two years ago. Could that approach work here? You can not do it. There are some reasons to refuting it .Firstly, everything...

Words: 303 - Pages: 2

Free Essay

Mr. Pfunzo

...FACULTY OF MEDIA, INFORMATION & COMMUNICATION TECHNOLOGY DEVELOPMENT SOFTWARE 511 Due Date: Chapters Covered: 6 MAY 2013 An overview of computers and programming Working with data, creating modules and designing High Quality programs Understanding Structure Modularization Making Decisions Designing & Writing a complete program Looping Arrays File Handling & Applications 100 DIP-DS 511 Maximum Marks: Unique Assignment Number: Background This assignment is based on the content to be covered in the first semester. Naturally all material provided or prescribed will be used. Purpose: The purpose of the assignment is to: a. Ensure that you come to thorough grip with content, in particular of the provided or prescribed material and b. Gain an in depth understanding of the core concepts and the significance of the theories discussed in the module. PC TRAINING & BUSINESS COLLEGE 1 HIGHER EDUCATION AND TRAINING FACULTY OF MEDIA, INFORMATION AND COMMUNICATION TECHNOLOGY DIPLOMA IN INFORMATION TECHNOLOGY ASSIGNMENT COVER SHEET: DEVELOPMENT SOFTWARE 511 Name of Learner…………………………………………………….… Student No: ………………………….. Module…………………………………………………………………..…Date: …………………………………….. ICAS Number……………………………………………………………..Year: …………………………………….. ASSESSMENT CRITERIA Question Number 1 2 3 4 Total Examiner’s Comments Mark Allocation 30 40 20 10 100 Examiner’s Mark Moderator’s Marks Moderator’s Comments NB: All Assignments will be handled in as it forms part of continuous assessment...

Words: 699 - Pages: 3

Free Essay

Case Study of “Does America Really Need Manufacturing”.

...Case Study of “Does America really need manufacturing”. Sriharsha Vennelaganti-Fs0792 1. Summary: In the case study we can see that the authors talk about the importance of innovation when it comes to the long-term success of every product company. By reading the article one gets an understanding that the authors are asking executives of any product company should not view manufacturing as a cost center and by shifting their manufacturing units offshore they are hindering a company’s capacity to innovate. In the end the authors give us different methods that a company can use to better improve their product line without shifting their manufacturing bases offshore and a way the government can help by providing policy incentives for the companies so that they can open their manufacturing units in United States. 2. Key Points: When we read this case study the one major point it talks about is the importance of manufacturing for United States. The article talks about the importance of product and process innovation, the role R&D plays in manufacturing. In the case study we can see that the authors talk about modularity and the maturity of manufacturing process. Modularized products lead to flexibility when it comes to the needs of end users and marketing. When it comes to manufacturing process the article talks about manufacturing levers such as sourcing and process innovation. From reading the article we can see that the authors provide an inherent understanding of the relationship...

Words: 1020 - Pages: 5

Premium Essay

Nothing

...ACT 388/688 MyITLab Important Information * Registration - Register at www.MyITLab.com with your access code either purchased with the textbook or online (at www.MyITLab.com). When registering for MyITLab choose MS Office 2013 and no e-text. Join our course using the course ID# provided in the syllabus. * Completing the Modules in MyITLab * Start by going under Course Materials after you enroll and log into our course. * Then to the folder Excel Modules 1 -10 and later Access Modules 11-14. * Under each module folder (#1-10 and #11-14) there are a number of links in each module. Each module provides a PowerPoint, online lecture, and e-text related to the material for that module under the folder labeled Module 1 Resources. It is RECOMMENDED that you view the PowerPoint lecture for each module and/or read the e-text. * When you are ready to begin the assessment/training for each module, just open the folder Excel Module 1: Introduction to Excel and then open the folder Module 1 Activities and then click on the assessment (e.g. "Excel Module1: Study Plan [Project-Based]: Pre-Test > Training > Post-Test"). * Each assessment has three parts: 1) Pre-test, 2) Training, and 3) Post-test. Your grade is based on your score for your HIGHEST attempt on the Post-test. * However, you have to get permission to take the post-test first. This can be done one of two ways: 1. Take the Pre-test and earn a minimum score of 70% which allows you...

Words: 714 - Pages: 3

Premium Essay

Training Guide Fastreact

...same for both: admin. User names and passwords are not case sensitive. It is a good idea to change the password to something that only you know. To amend the ‘admin’ user’s password: Ø Ø Ø Ø On the ‘Account management’ tab ensure that the username ‘admin’ is shown in the drop down box for ‘Login name’ Enter a new password in the ‘Password’ field Enter the new password again in the ‘Confirm password’ field Click the Password button Please make a note of this password as it may only be cleared by Fast React Systems Ltd or their appointed agents. Administrative functions: The administrative functions within this training course provide the ability to: Ø Ø Ø Ø Ø Create and delete student logins Rename student login names View the final module databases View all students and their respective scores Change the working folder location Each of these areas is addressed below. Creating student logins The training database starts with no student accounts configured. To create new student accounts: Ø On the ‘Account management’ tab click on the Create new login button...

Words: 3367 - Pages: 14

Free Essay

It Memory Installation

...4. Locate and procure a clean and clear area to process the work order. 5. Pull cover from system and clean the unit of dust and other materials with your kit. 6. Wash and dry hands thoroughly and put on company issued static shield bracelet. 7. Carefully pull each individual RAM stick from the motherboard and place the dated hardware in the shield sleeves from your kit. 8. Clear all connections or components that may obstruct your path to the motherboard. 9. If removal of any hardware is necessary, place each component into a protective shield sleeve from your kit. 10. Unpack all memory modules one at a time for installation. “Handle memory modules with care” and “don’t stack cards or modules because you can loosen a chip” (A+ Guide to Managing and Maintaining Your PC, Jean Andrews, Ch. 7, page 293) 11. Ensure the notches in the RAM module are a match...

Words: 488 - Pages: 2

Premium Essay

Air Canada Takes Off with Maintenix

...stations around the world. Mxi claims that their software reduces repetitive tasks and time chasing missing or incomplete information by allowing maintenance, engineering, and finance divisions to easily share information. This assures the improvement of operational efficiency. • Maintenix can supply data to the company’s existing enterprise resource planning and financial software. • Wireless deployment also make Maintenix more effective, since aviation technicians, equipment, and parts are always on the move. • All of the information provided by Maintenix’s various modules is located in one place. This results in more rapid scheduling and avoids pitfalls of poorly organized information systems. 3) Give examples of three decisions supported by the Maintenix system. What information do the Maintenix modules provide to support each of these decisions? Maintenix software package consists of 6 different modules which are separate segments of the product and interconnect. • The Maintenix engineering...

Words: 452 - Pages: 2

Free Essay

Yolo

...Under Question 3 select “Not at this time” 7. Under Question 4 leave everything blank 8. Under Question 5 select “Not at this time” 9. Under Question 6 select “No” 10. Under Question 7 leave everything blank 11. Under Question 8 select “Not at this time” 12. Click Submit 13. Under “Oakland University Courses” you should now see “Student and Faculty Advisor Basic/Refresher”. Click on it. 14. Under “Student and Faculty Advisor Basic/Refresher-Basic Course click “Complete The Integrity Assurance Statement before beginning the course” 15. Agree to the Conditions of use 16. Under Required Modules, click the first available link. 17. Complete the module and take the quiz (if applicable) 18. Receive at least 85% on the required quiz 19. Click “Go to the next required module” 20. Repeat steps 17-19 until all modules are complete 21. Click “Main Menu” at the top of the screen, under the “CITI Program” logo. 22. Under “Status” the “Student and Faculty Advisor Basic/Refresher course should now be marked as “Passed” with the completion date next to it. 23. Click “Print Report” 24. Save the document as a PDF 25. Send the PDF to me in an email...

Words: 299 - Pages: 2