...The Strategy Used By Munchys Make The Company Marketing Essay Strategic management is the process which refers to strategy formulating, implementing, and evaluating cross functional decisions to enable an organization to achieve its objectives. A strategy is about long-term planning and it must be implemented and the organization resources as well as its capabilities properly harnessed so as to achieve the planned outcome. Strategic management focuses on integrating management, marketing, finance or accounting, production or operation, research and development, and computer information system to achieve organization success. 2.0 Munchy’s Background Munchy’s is known as Malaysia’s No.1 homegrown biscuit brand which is a remarkable Malaysian success story of five brothers from Muar, Johor. Besides that, Munchy was a company which gains Super brands Status of year 2003, 2004, 2005, 2008, and 2009. Actually the name Munchy's was derived from the Mandarin term "Mai Qi" which "Mai" is the meaning of flour or wheat and "Qi" is refers to the magical quality found in the delicious wafers that are made from only the finest ingredients. In the beginning, this business is started by two elder brothers from Tan family who asked their father to allow them to start their own company. With his agreement, their business started out as a cottage operation in Johor back in 1991 with producing wafers, wafer sticks and biscuits with an Austrian-made second-hand wafer stick machine costing...
Words: 4274 - Pages: 18
...“The overwhelming evidence shows that the enormous majority of people who try marijuana or who even smoke marijuana regularly never consume any other illicit substance. It’s actually what’s referred to as a terminus drug. It is the only illicit substance that most people ever try” (PBS, Religion and Ethics, October-22-2010, legalizing-marijuana). For over 75 years people have fought to keep it illegal and to make it legal. The war on cannabis has cost Americans tons in tax money, and forged a shady black market. Lucky Severson: “national studies indicate that enforcing marijuana laws costs American taxpayers over $8 billion annually. The cost of pot arrests in California is over a billion a year.” In a time where we are stressed over the economy wouldn’t it make sense to save us this kind of change? Ethics How can we as a society endorse alcohol, a substance that has proven to take lives if they drink too much, and then shun marijuana, which in extreme cases of smoking to much can cause severe munchies not death. Now we have to ask ourselves is it illegal because of its recreational use or the potential uses that can replace other products. We have barely scratched the surface of what we can do with this plant. Remember being little and being told that when life hands us lemons make lemonade. Well Mother Nature has handed us lemons and we have just been wasting the potential for the last 100 years. Making marijuana legal will not cause the entire nation to be a bunch of stoners...
Words: 345 - Pages: 2
...In a conjunctive effort to introduce the best product to market since sliced bread, Group B is rolling out our New Product Launch Marketing Plan for our super awesome, super ingenious, band new product, Bake’d. Bake’d is a convenient, ready made, ready to eat food and beverage product that is going to revolutionize packaged food for decades to come. By the end of this presentation, you will know everything you want and need to know about Bake’d as we explain in detail who our target market is and how we will reach them by learning their buying behaviors and patterns. You will be very interested to learn about our entire product launch campaign and how we plan to implement it through price, product, promotion, and place. From there Group B will begin to expand on our initial product offering. We will present our plans in detail pertaining to issues like, how we market against competitors, Labeling and branding, and what we offer and to our customers as our product guarantee. As you may already know, our goal is to unite like-minded people through ritualistic enjoyment in their specific time of need and fulfilling that need is our hallmark. Target Market The person we are targeting with our product is the college aged student who enjoys the responsible use of marijuana. This person by all descriptions is a responsible, law abiding citizen who enjoys partaking in the social act of “smoking”. Perhaps as a stimulant or a way of decompressing after a long day of higher education...
Words: 1640 - Pages: 7
...STUDENT’S UNDERTAKING “The project is submitted to Jagan Institute of Management Studies, New Delhi, as a part of fifth semester project for Bachelor of Business Administration Programme.” Mentor Achin Vasudev PREFACE The summer training programs are designed to give the practical knowledge of corporate world. Training is usually meant for such vocations where advanced theoretical knowledge is to be backed up by practical experience on the job and it is because of this reason that summer training programs are designed. So, that the future manager may be ready to take the future responsibilities. It was exactly in this context that I was privileged enough to join Bikano one of the good company in FMCG sector in the world. I gained lot of experience and confidence over the past eight week which will further help me to take the future responsibility in my professional life. During this period I was given to find out the “competitive analysis of packaged food industry in context of traditional sweets, snacks, namkeens opportunities and challenges ahead” and also the “Findings and Result of New Product Development”. In the training program I had tried my level best to arrange the work in systematic and chronological way. This endeavor work shall provide the Bikano marketing department, an idea about the market...
Words: 8944 - Pages: 36
...For nearly all American’s money is the biggest factor when choosing whether to go to College, even with scholarships tuition can be very lofty in the amount of money families must spend. College in itself is a leading cause of poverty among people in the United States. For some families, the cost in itself could break them, for others the fact that they can not afford to pursue a higher education can be a cause of falling into insular poverty. The biggest questions among American’s looking into college are, How much does it cost to go to college? How long are people often in debt from college? With those questions in mind most people have to make a decision on whether to go to college and get an education and maybe be in debt for a while, or...
Words: 1421 - Pages: 6
...reduced calories that. It seems every other commercial is advertising some miracle diet pill or program. According to John Phillip, “Every day fitness clubs are opening up on every corner and new weight loss books are being published at lightning speed”(92). Even with all this going on around us we are still not losing any weight at all. We are doing this and it is driving our friends, family and ourselves insane. We are causing our minds to explode and bodies with all the diets and pills. So if these things are not working how do we lose the weight and keep it off?, by light exercising, alternative snacking, and by letting your body receive sleep. I have taken the pills, tried the diets, even cabbage soup, and spent an enormous amount of money on programs to help me. Finally one day after stepping on the scales and seeing that after a week of dieting I had not lost one pound, I started thinking about metabolism. I knew metabolism had to do with the rate in which your body uses up or “burns calories”( Stanley). So I learned that if you have a higher metabolism, you burn calories faster than consume them, making you lose weight. Here are just a few simple steps to consider as you battle with your metabolism. Light Exercises I know exercise is most definitely not a word that most dieters wants to even think about. Unfortunately there is no pill that melts away, except the ones that make your heart stop and cause stroke. You do not always feel the burn to make some progress...
Words: 824 - Pages: 4
...helps to get students involved with the community * Offers help on finding internships based on your interests * Volunteering opportunities * Soup kitchen story Marketplace and Bookstore * 12 stations, large variety and fairly new * temporary, students can vote every two years on a station * moghul was voted in, a local indian cuisine restaurant * meal plan works but not subsidized like dining halls, talk more about that later * bookstore has apparel, mini-mart station, trinkets * upstairs has books, can preorder books and have them shipped to your house before the semester to beat the long lines * rent, buy and sell, sell back to make money back story Upstairs in Union * M&T Bank, student accounts * No minimum balance, 4atms, easy way to transfer money from parents to student * Dean of students office down the hall, April Thompson, very welcoming to students, encourages them to come in and talk to her * Student Association, completely student run by undergraduate students, functions as a student government with 3 branches * They host an event every semester including frost fest, spring fling, and fall and spring concerts. * Green day, trey songs, drake have performed Academic Complex * Academic A – School of management * Two majors, accounting and business administration, concentrations available * Academic B – Decker School of Nursing * Very competitive, Sims family of robots to test on...
Words: 961 - Pages: 4
...Anthony Webb March 15, 2016 English Comp II “Do the benefits of medical marijuana justify its legality?” Cannabis, also known as marijuana and by numerous other names, is a preparation of the Cannabis plant intended for use as a psychoactive drug or medicine. It is a hot commodity throughout the United States and even in other countries such as Canada, Mexico, etc. The use of marijuana for medicinal purposes has been used for centuries and can be documented as far back as to 2900 BC when Chinese emperor Fu Hsi referenced cannabis as a very popular medicine that possesses both yin and yang. There have been many documented occasions on those using marijuana for medicinal purposes. It is currently still being prescribed to patients for various reasons such as glaucoma, an antidepressant, help with anxiety, help control epileptic seizures, etc. Along with its medicinal purposes, many partake in the usage of smoking marijuana as a means of a recreational activity for such simple reasons as just a means to “get high” and seeing as it doesn’t do much harm. With its well-known reputation for being a trustworthy herb remedy and also being used for recreational purposes it leaves to question, do the benefits of medical marijuana justify its legality? I support this claim and I believe there are many logical and reasonable reasons why it should be legalized. Legalizing marijuana would have many positive outcomes especially on the United States. The legalization of weed could cause...
Words: 936 - Pages: 4
...Ways to detect and handle your stress level My self-assessment tells me about my level of stress that I will have a high risk of becoming ill in the near future. I’m not surprised about my stress level but is surprised about becoming ill in the near future. Not sure if this is something I would want to know what’s in my near future. This kind of information can be stressful itself in knowing what you may be facing due to my stress level. However, it is useful to know about this so that I can take action now to prevent any illness pertaining to my health. Seeing friends and old classmates losing their life to unaware illness is a wake-up call for me. Stress can cause sever health problems and some cases, can cause death. I have no choice but to take this advice regarding my concerns over stress-related illnesses that may occur. Currently, my stress has been causing me significant unhappiness. After reviewing the article discovered by the American Psychological Association how stress affects the body. This article emphasize the musculoskeletal system and how the muscles tense up due to your stress level. Explaining how chronic stress can cause the muscles in your body to be a constant state of guardedness. And dealing with chronic stress seems to also cause many types of headaches including tension in your shoulders and the neck. I never knew millions of people suffers from this type of stress-related pain that affects the body. Not knowingly how it can also affect your breathing...
Words: 917 - Pages: 4
...Legalizing Marijuana Greg Crist Law and the Individual Fall 2010 Legalizing Marijuana Legalizing marijuana would prevent so many problems for the United States government and could have a positive effect on the economy if handled correctly and take a very large strain off of our justice system as well. This debate has become much more intense since the latest president legalized medicinal marijuana. Now the push for total legalization has become much stronger. The recent ‘Proposition 19’ in California, which called for total legalization and taxing, failed by only a small margin, losing by only 7%. (ballotpedia.org) The problem with this issue is that marijuana has been viewed as a dangerous drug for so long that many people have a hard time accepting its benefits and the recent research that says many of the myths about marijuana use are untrue. Marijuana is an illegal drug right now, yet many people currently use it or have used it at one time in their life. 27% of people ages 18 to 25 have reported using marijuana in the last year (US Gov.) Close to a third of the population in that age group uses marijuana, yet the government still considers it a schedule 1 drug (highly addictive with no medical purposes) along with LSD and heroin. (Gunn) The federal government has set up a schedule system for all drugs based on the level of addiction and medicinal properties. Some examples of schedule II drugs are Ritalin, PCP, morphine, and cocaine; schedule III drugs are...
Words: 1184 - Pages: 5
...Legalization of Marijuana Medical and Recreational Uses Cullen Fitzsimmons ITT Technical Institute Authors Note This research is being submitted on August 17, 2015 to Hugo McPhee’s GS1145 course at ITT Technical Institute by Cullen Fitzsimmons. Abstract I decided that a very controversial subject was that of the legalization of Marijuana, both for medical and recreational use. I found that there are many health benefits to medical marijuana. There also can be many benefits to the recreational use/sale of marijuana. Like all controversial topics there cannot be positives without the negatives. Some of the negatives are accessibility to children, gateway drug and impaired driving. The legalization of marijuana has been a long debated and often heated subject. The federal government has not legalized the recreational use of Marijuana, but that did not stop four states from legalizing it with in their own borders. Through the course of this paper I tend to discuss the many pros and cons of the legalization of Marijuana. There are two main ways of legalizing marijuana; medical use and recreational use. Positives Currently there are four states and Washington D.C. that have passed the legal right to recreational marijuana, Alaska, Colorado, Oregon, and Washington. Besides the medical benefits from marijuana there are also multiple reason why making it legal is a good thing. Colorado has seen a recent drop in crime rate. According to Rough (2015) “violent crime...
Words: 1584 - Pages: 7
...different opinions on whether or not junk food should be banned. Some people favor the thought of junk food in school systems and feel as though kids should be able to eat what they want. Others believe that schools should provide students with healthier snacks and meals to eat. The true question is, how much is too much? There are certain school systems taking over meal plans and completely banning the food selection for kids to only health choices. Kids should be able to make choices for themselves and eat the food they want too eat. Having junk food in school systems has been known to bring up the percent of obesity in kids, but having junk food will give students freedom of choice, will help the vending contract revenue, and it will save money and complications in creating a new lunch program. Schools that allow students to eat what they want give’s the students dining options and also freedom of choice. Many school systems in America are strict enough already; they do not need to be even stricter and be told what to eat and what not to eat. When students can pick out their own food, it gives the student the feeling of personal responsibility. Margaret Johnson, an English and French teacher at West Las Vegas High School in Las Vegas, New Mexico, explains, “ junk food should be sold in schools-along with other food. Students will buy anything that coast under a dollar, is profitable, flavorful, visually appealing, and gives a quick ick-me-up”(Johnson). And above...
Words: 1733 - Pages: 7
...[Type the company name] | Legalization of Marijuana | | | Imagine waking up every morning to morning sickness. You’re not pregnant but your stomach feels like it’s on fire and the only relief you can muster is to crawl to the bathroom and vomit up a mouthful of stomach acids. This is the life of an individual with acid reflux. Now you might say that this individual should go to the doctor and get some medication but the fact of the matter is, I have already seen several doctors and the medication they prescribed me not only didn’t help my symptoms but had added side effects such as diarrhea. Now the solution may not be visible to most but why not smoke some marijuana. Sounds like a good idea, I’d get “the munchies” as they’re called and be able to actually eat something to settle my stomach. Unfortunately marijuana is illegal in the state I live in. “Why is that so?” you might ask. After a bit of research I have not been able to come up with an answer to that question. There are many prescription drugs that can be substituted with marijuana, if taxed properly; it could generate a very substantial amount of revenue for both state and government. It has also been proven to be a medically and socially safer alternative to alcohol. First let’s take a look at the medicinal properties of marijuana. In March 1999, it was found that the cannabinoids in marijuana are potentially effective in treating pain, nausea and vomiting (Unknown. (2013, August 8). Should Marijuana...
Words: 1630 - Pages: 7
...Here we go again, another college kid talking about the legalization of Marijuana. But before you judge too quickly, it’s hard to deny all the good this plant could do. Whether it be the broad range of jobs it could create, the tax profits it would bring to the government, or even the medical miracles surfacing around the nation. Marijuana is safe, safer in fact than most other prescribed medications to treat the same symptoms. This plant is growing vastly in the medical field and replacing many addictive narcotics prescribed by doctors. Medical marijuana is available in several different forms. It can be smoked, vaporized, ingested in a pill form or an edible version can be added to foods such as brownies, cookies and chocolate bars. While more than 17.6 million Americans are addicted to alcohol according to the NIAAA, only 9% of heavy pot users are at risk of becoming addicted. Unlike alcohol, you can’t overdose on cannabis and early research shows there are very few long-term effects of smoking pot. Studies show that for some users, perhaps as many as 10 per cent, cannabis leads to psychological dependence, but there is little evidence that it carries a risk of true addiction. Unlike for nicotine, alcohol and hard drugs, there is no definite withdrawal syndrome, the sign of true addiction, when use of marijuana has stopped. Also unlike cigarette smokers, most users do not take the drug on a daily basis, and usually abandon it in their twenties or thirties. Some would say...
Words: 1618 - Pages: 7
...Carlos Johnson Jr. Speech 101 Persuasion speech Marijuana is a mixture of dried and shredded leaves, stems and seeds and flowers of the cannabis sativa plant. This drug can either be brown, gray, green or purple. It has multiple names; cannabis, grass, marijuana and weed are only a few of them. Marijuana can be used in multiple ways. It can be smoked through a water pipe, “joint”, smoking paper used to roll it into, or as a “blunt,” which is a hollowed out cigar filled with the drug. It can also be made into edible items such as brownies or cookies. It was originally brought to the “New World” in 1545, but was introduced and used as a cash crop in Jamestown in 1611. The drug never really caught on and had been used until the 1920’s. Many people believe that the prohibition was the cause of the cannabis use. It was mostly used by people in show business and was not considered a social threat, but yet a treat (Narconon). Marijuana was listed in the United States Pharmacopeia until 1942. The United States Federal Bureau of Narcotics conducted a campaign in the 1930’s to show that weed is dangerous to society and is very addictive. In 1937 the Marihuana Tax Act made Cannabis federally illegal in the United States. The Controlled Substances Act of 1970 classified marijuana along with heroin and LSD as a Schedule I drug (Narconon). Should this product really be illegal? People look at it as being such a negative drug, but have they ever really looked at the positive views of...
Words: 1454 - Pages: 6
