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Monsanto Case

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Lane, Henry ; Maznevski, Martha ; DiStefano, Joseph & Dietz, Joerg. (2009) International management behavior : leading with a global mindset. 6th ed. Hoboken, N.J. : Wiley. "Montsanto Europe (A)", pp. 119-133.

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Monsanto Europe (A)1

We should diligently explore the possibilities of non-chemical methods [of pest control] ....Until a large-scale conversion to these methods has been made, we shall have little relief from a situation that, by any common-sense standards, is intolerable.2
Erwironmentalist Rachel Carson, author of Silent Spring

On November 5, 1996, the captain of Ideal Progress piloted the large freighter into the calm waters of Hamburg harbor. Suddenly the still autumn air was pierced by a shrill noise and large floodlights momentarily blinded the captain. The engines ground to a halt as some of the deck crew gathered around the bow to listen to the chants of their strange assailants. The captain was one of the few who understood what the commotion was about; a Greenpeace ship had come to protest the arrival of the first shipment of genetically modified soybeans from the United States.

IVEY

Richard lvey School of Business The University of Western Ontario

� Northeastern �
U N I V E R S I T

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David Wesley, Professors Francis Spital and Henry W. Lane prepared this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifYing information to protect confidentiality. Ivey Management Services is the exclusive representative of the copyright holder and prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under author­ ization from CanCopy or any reproduction rights organization. To order copies or...

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