...| Product Analysis: Monster Energy Drink | Bill ClymerWednesday August 14, 2013Written by: Maira Khalid | PART A Situation Analysis Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. In the 1970’s, one of the Hansen brothers decided to transition their beverage business into marketing ‘natural sodas’. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformed into the largest energy drink company in Canada with sales of more than $ 2.1 billion in 2012. Monster beverages have always been, and still claim to be free of preservatives, caffeine, sodium, artificial flavours and colours. Although many people believe that all energy drinks contain high levels of caffeine and are not healthy, the company’s mission statement which has not changed since Jan 5th, 2012 when the company changed its name, states otherwise. The Mission Statement The mission of Monster Beverage Corp. is to satisfy consumers' needs for superior quality and great tasting, healthy, natural and functional beverages. Our beverages will be positioned as an upscale brand and will often be marketed at a premium to competitive mainstream products. This mission statement provides Monster Beverage Corp. with the information needed for...
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...Invisible Monsters is a novel that tells about the beauty desires of a woman who lost her beauty after an unfortunate accident. Her jaw was injured and thus she was incapable of speech. This novel has a big relationship with our topics about gender, particularly, body image. After reading this novel, we can gain a deeper understanding about how bizarre appearance affects a person’s life, the extreme desire that people have to be beautiful, and how the story relates to modern society. In the novel Invisible Monsters, a woman, whose name was initially hidden, was shot while driving on the freeway. The shot made her lose her jaw. Becoming jawless was a quite shame for the girl because before the shot, she was a very beautiful fashion model. After the mishap, she immediately became a “monster”. The cover of the novel expresses the meaning of entire story by showing a picture of a girl without a mouth. When the book is turned it up side down, we see a picture of an old and ugly person. This image is further developed by a statement made by the disfigured woman (Shannon). “If I can’t be beautiful, I want to be invisible” (Palahniuk, 1999, 214), this quote was said by that disfigured woman and it expressed her desire of being beautiful as she was before. That woman preferred being invisible than being disfigured. In the novel, there is another main character beside the jawless woman who was Brandy Alexander. Brandy was friend of the disfigured woman and she used to do an...
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...In today’s society, we don’t hear cases about monsters scaring children and transforming into heroes. Monsters that turn into heroes come off as rare in the fiction world where most people only see one side of a monster. Two works that suggest monsters becoming heroes are The Cat in the Hat and Monsters Inc. At first, these monsters come about as scary looking but that’s not how these selctions end up; finishing with a twist in the end with monsters showing a care for human children. While written 40 years apart, Dr. Seuss’s The Cat in the Hat and Pete Docter’s film Monsters Inc. demonstrate responsible behavior in interactions with children and show the flawed characters who though their journey have monster heroes who interact with human children and then accept responsibility for the messes they have created. The Cat in the Hat and Monsters Inc. portray a child’s adventure as a result of showing up unexpectedly. The Cat enters out of the blue introducing himself to the two children and begins creating chaos around the house because he’s being a careless cat. The Cat unlocks a crate and frees the two identical creatures with blue hair who rally round the Cat...
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...The Loch Ness Monster Most people in the world fascinated by mysteries and it doesn’t depend on their age. Young people interested in such things as well as adults. All kinds of mysteries attract attention of masses. They may be so nonsense mysterious events but people like them. Due to this reaction of people, the press is trying to develop this kind of news. They create a lot of new mysteries and multiply exist theories. They know that people could believe to things happened in unknown areas, because they couldn’t see or explore. For instance secrets deal with water and space. What secret hides in the deepest parts of lakes, seas and oceans? Let’s talk about one most known water monster which hides itself in the deep of lake in Scotland and named Loch Ness Monster or Nessi. The lakes in Scotland named loch, and because this unknown creature was seen in the loch named Ness people started name it The Loch Ness Monster. A lot of mysteries surround this creature and a lot of questions had been asked: What is it? How does it look like? Where does it come from? And of course, does it dangerous? A lot of stories are known about Nessi. And I’m going to write about few of them. And in the end you will decide , does it true or false? First story goes far back into history, and fixed on humans believing in fairies, witches and demons. Most part of population in Scotland in the past used to live near the lakes due to provide their lives with wish. It’s normal...
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...The Loch Ness Monster Scotland is most known for four things kilts, clans, medieval castles and Loch ness, second largest Scottish loch which has a legend behind it. It's been said officialy since 1933, a mysterious huge creature was seen and since then it has came to world's and especially scientists attention. It was July the 22nd when George Spicer and his wife were on their way somewhere, out of nowhere a never seen before creature crossed the road infront of their car. They said it had a large body, long neck, and it was heading towards the Loch approximately 20 yards away. Another sighting happend just a month after, a motorcyclist called Arthur Grant claimed he almost hit the creature on his way home from Inverness it was around one in the morning but it was bright outside. As the sources said the creature noticed Mr. Grant and headed back to the loch, He then quickly got of his motorcycle and followed the path the monster took, just to see it again. He claimed it had a small head and a long neck just like the Spicer's have said. Its never been said what type of monster the '' Nessie '' actually is. There has been a few options : · A giant eel was first suggestion made, it was dismissed as eel's move in a side to side undulation, although the mysterious monster swims with a paddling action. · There was also an option of it being a swimming elephant. Elephant's trunk could of have eaisly mistaken someone, although elephant's cannot stay underwater...
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...Introduction Many literary critics consider Mary Shelley's Frankenstein as one of the most impressive and imaginative Gothic horror novels of all times. In the novel, Shelley managed to create one of the most phenomenal creatures in literary history: Frankenstein monster. The epistolary style that the author employs allows the reader to view the circumstances from varied viewpoints and draw conclusions from the plot and the characters. The book The plot has a variety of story-lines rolled into one. The main however is about a Doctor Victor Frankenstein who though born to a well-to-do and loving family, is over- ambitious and thirsts to prove himself. After achieving excelling academically, he designs a technique of creating life from a fusion of inanimate objects, dead bodies an animal parts. The doctor is not satisfied with achieving conventional feats but is determined to create a living being. It is this ambition that leads to the creation after years of painstaking work. It is this creation that leads to Victor's downfall. The creation is 8 feat tall and due to the use of human parts that do not march his massive size, is hideous. He is described as having watery yellow eyes, a withered, yellowish, translucent skin which barely conceals his muscular system and blood vessels. The only good aspects of his appearance are his perfect, white teeth, long black hair and his black lips. The doctor, who had hoped to create a beautiful being is shocked by his creation...
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...in his article “Why Monsters Have Become Alien to Us” originally appearing in the Christianity magazine, U.S. Catholic (1996), argues that monsters, especially in modern movies, are simply a representation of humans and our disconnection to needy individuals in the real world. McCormick supports his argument by comparing classic monster tales with characters of a certain depth and humanity, such as Count Dracula and Frankenstein’s monster, that grabs at the compassionate hearts of audiences to contemporary films that often include a united human race defeating alien-like monsters without hesitation. The purpose of McCormick’s essay is to show how most people treat monsters, no matter how they were created or place themselves in this world, in order to answer the question of whether monsters reside within us. Given the article's location in a sophisticated magazine, McCormick aims this essay at an educated audience interested in the human need to destroy, rather than accept, monsters. 1. There are many reasons why monster stories have endured popularity over the years. One reason McCormick points out is the action and adrenaline associated with modern movies. He claims that these movies tend to be designed for theme park rides and video games since they are all about the fight or flight response that adrenaline. The contemporary...
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...The Loch Ness Monster For many years, Northern Scotland has had sightings of a mysterious monster. This monster is called the Loch Ness Monster. The Loch Ness Monster is real because of the evidence in the number of sightings over the past centuries. The Loch Ness Monster was first sighted in Loch Ness. Loch is the Scottish word for lake. The first recorded sighting of the monster was in 500 A.D. by St. Columba. A nickname for this monster is Nessie. People describe Nessie as 30 ft. long, flippers and a long neck. Loch Ness used to be part of the North Sea, but the lands shifted and these bodies of water were separated. Most people think that Nessie got trapped in the Loch during this separation. It is a known fact that dinosaurs lived in that area. One of the dinosaurs in this area was called the Plesiosaur. Plesiosaurs reportedly have large capacity lungs to allow them to live underwater for a long time without surfacing for air (Loch Ness Monster)....
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...According to the Church of the Flying Spaghetti Monster website, Pastafarianism has been around for centuries in secrecy and has only recently come into the limelight. In 2005, Bobby Henderson wrote a letter to the Kansas School Board concerning that students learn more than one of Intelligent Design, suggesting that the belief a Flying Spaghetti Monster, also known as FSM, created the universe, and that the beliefs of this religion are valid based on scientific evidences ("Church of the Flying Spaghetti Monster"). After the publication of this letter on Henderson’s website, the Church of the Flying Spaghetti Monster has come into the mainstream. Bobby Henderson is now accredited as the “prophet of the FSM” (Henderson, Bobby). Henderson says...
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...a Believer Monsters, you hear a lot these days about them, from movies and books to the radio and tv, and even in the papers. You hear about vampires, werewolves, shapeshifters, these are all monsters that people have their own opinion about. But what about the big monsters the named monsters that everyone has heard about you know like the Chupacabra, the Kraken, or maybe Dracula, well what about the Loch Ness monster? You ever hear of that. The Loch Ness monster is found in the Loch Ness Lake one of the great lakes of the world, but there are so many rumors and theories floating around that people aren't sure what to think, you have your true diehard believers and then nonbelievers mostly made up of scientist. The Loch Ness monster...
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...FRANKENSTEIN Study Guide Homework: Please write your answers on separate paper. Letters 1-4 1. Who is writing Letter 1 (and all the letters)? Robert Walton 2. To whom is he writing? What is their relationship? Mrs. Saville, his sister 3. Where is Robert Walton when he writes Letter 1? Why is he there? What are his plans? St. Petersburg, Russia. He is hiring a crew for his ship. He intends to sail to the North Pole and discover magnetism. 4. What does Robert Walton tell us about himself? He is passionately committed to discovery and adventure. He wishes he had a friend with the same sensibilities and he says he is self-taught. 5. Where is Walton now? What do you think of Walton's question "What can stop the determined heart and resolved will of man"? Walton is out to sea, sailing north. The quotation establishes the Romantic idea of the power of emotion over reason. 6. How much time has elapsed between Letter 3 and Letter 4? What "strange accident" has happened to the sailors? One month has lapsed. The accident is the ship is trapped in ice and fog. 7. Why does the man picked up by the ship say he is there? What shape is he in? The man says he is “seek[ing] one who fled from me” (11) and he asks which direction the ship is sailing. He is near death, weak and emaciated. 8. What sort of person does he seem to be? How does Walton respond to this man? The man remains silent and this creates a sense of mystery around him. Walton finds...
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...FRANKENSTEIN Study Guide Homework: Please write your answers on separate paper. Letters 1-4 1. Who is writing Letter 1 (and all the letters)? Robert Walton 2. To whom is he writing? What is their relationship? Mrs. Saville, his sister 3. Where is Robert Walton when he writes Letter 1? Why is he there? What are his plans? St. Petersburg, Russia. He is hiring a crew for his ship. He intends to sail to the North Pole and discover magnetism. 4. What does Robert Walton tell us about himself? He is passionately committed to discovery and adventure. He wishes he had a friend with the same sensibilities and he says he is self-taught. 5. Where is Walton now? What do you think of Walton's question "What can stop the determined heart and resolved will of man"? Walton is out to sea, sailing north. The quotation establishes the Romantic idea of the power of emotion over reason. 6. How much time has elapsed between Letter 3 and Letter 4? What "strange accident" has happened to the sailors? One month has lapsed. The accident is the ship is trapped in ice and fog. 7. Why does the man picked up by the ship say he is there? What shape is he in? The man says he is “seek[ing] one who fled from me” (11) and he asks which direction the ship is sailing. He is near death, weak and emaciated. 8. What sort of person does he seem to be? How does Walton respond to this man? The man remains silent and this creates a sense of mystery around him. Walton finds...
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...FRANKENSTEIN Study Guide Homework: Please write your answers on separate paper. Letters 1-4 1. Who is writing Letter 1 (and all the letters)? Robert Walton 2. To whom is he writing? What is their relationship? Mrs. Saville, his sister 3. Where is Robert Walton when he writes Letter 1? Why is he there? What are his plans? St. Petersburg, Russia. He is hiring a crew for his ship. He intends to sail to the North Pole and discover magnetism. 4. What does Robert Walton tell us about himself? He is passionately committed to discovery and adventure. He wishes he had a friend with the same sensibilities and he says he is self-taught. 5. Where is Walton now? What do you think of Walton's question "What can stop the determined heart and resolved will of man"? Walton is out to sea, sailing north. The quotation establishes the Romantic idea of the power of emotion over reason. 6. How much time has elapsed between Letter 3 and Letter 4? What "strange accident" has happened to the sailors? One month has lapsed. The accident is the ship is trapped in ice and fog. 7. Why does the man picked up by the ship say he is there? What shape is he in? The man says he is “seek[ing] one who fled from me” (11) and he asks which direction the ship is sailing. He is near death, weak and emaciated. 8. What sort of person does he seem to be? How does Walton respond to this man? The man remains silent and this creates a sense of mystery around him. Walton finds...
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...become friends and she spends 15 years of her life with him, eventually leaving the island on the same raft. As she turns back, she sees that the creature turned to stone once she left. And she looks forward towards her new future off the island. A old important man of a prominent royal family dies, and secrets from his past are recovered bit by bit. As both sides of his family prepare for the funeral, there’s a big debate over how he should be buried based on his conflicting religious views. What if different types of hatred or prejudice were characterized as monsters? And depending on how big and evil the hatred was made the monster uglier, scarier, smarter and harder to destroy. What if there was a group of people dealing with different forms or hatred and prejudice that had to fight these monsters for the sake of their people or community. The process of them being defeated and learning more about the monster and eventually defeating it corresponds to big changes in societies views on their people. Have a story with an asexual character in it. Make it more about their personality and their romantic tendencies, but less about their sexual attractiveness. A story that makes people aware of the complicated nuances of governments and stupid things we don’t really think about in...
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... but the premise is almost entirely the same only because they both wanted to know the meaning of life. Gilgamesh was the ruler of Uruk around 2700 B.C., but he was not for his people in any way. In fact, he was a cruel king who killed his followers sons and raped their daughters. So as a solution the goddess Aruru creates a monster who ultimately ends up being Gilgamesh's ally and friend but also contributed to a change in his behavior. The two set off on an array of adventures that consisted of slaying lots of monsters who often served the great purpose but were killed for sport. The last monster that was slain resulted in the gods being angered in such a way that Gilgamesh's friend Enkidu was struck with an illness that he eventually died from. This so hurt Gilgamesh that he set out on a personal quest to find immortality but fails. The premise is almost the same for Odysseus. He was just as cruel of a ruler as Gilgamesh but he is considered a little more intelligent as well as cunning. Such traits helped He dominated the city of Troy and escaped being captured. However; this task did not go as easily planned. He fought various monsters on his way home but with...
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