...Propose a speech that you would give to a friend in an elevator summing up the contents of this course. You have 30 to 90 seconds to inform your friend of the most important elements. Go! I would advise my friend that this was an excellent and eye opening course. It confirmed that I was a transformational and inspiration leader. It helped me to understand how to work better with a diverse group of people. And how the diversity of team often makes it a great team. It also taught me by being supportive and empowering employees to always do their best often results in higher performance from those employees. I would also recommend parts of this course be used for training material for newly hired managers. three (3) most important concepts that you learned in this course in order of importance (one being the most important). Discuss how you plan to apply these concepts in your current or future position. A. Encouragement and Motivation B. Managing Diversity C. Leading Teams I really enjoyed all topics that were covered in this course, but the concepts listed above stood out a little more than others. As a trainer I have the opportunity to interact with person on all levels. Those persons that come in as new hires for entry level position I certainly plan to give the encouragement and motivation they need to push and work to always go higher. Letting them know that this should only be a stepping stone or their training ground to work their way up to higher and bigger things...
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...definitions of brand positioning, probably the most common is: identifying and attempting to occupy a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging, and competition). Positioning is also defined as the way by which the marketers attempt to create a distinct impression in the customer's mind. Positioning is a concept in marketing which was first introduced by Jack Trout ( "Industrial Marketing" Magazine- June/1969) and then popularized by Al Ries and Jack Trout in their bestseller book "Positioning - The Battle for Your Mind." (McGraw-Hill 1981) This differs slightly from the context in which the term was first published in 1969 by Jack Trout in the paper "Positioning" is a game people play in today’s me-too market place" in the publication Industrial Marketing, in which the case is made that the typical consumer is overwhelmed with unwanted advertising, and has a natural tendency to discard all information that does not immediately find a comfortable (and empty) slot in the consumers mind. It was then expanded into their ground-breaking first book, "Positioning: The Battle for Your Mind," in which they define Positioning as "an organized system for finding a window in the mind. It is based on the concept that communication can only take place at the right time and under the right circumstances" (p. 19 of 2001 paperback edition). What most will agree on is that Positioning is something...
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...benefit from considering to use two different type of marketing concepts, this would increase the awareness of the services for their has been a 19 percent decrease with Classic Airlines patrons, decrease 31 percent of the remaining patrons. The activities of Classic Airlines has loyal patron. The activities of Classic Airlines has loyal patron flying less. Current economic conditions made it problematic for the other airlines and Classic Airlines to keep in line because of the less overhead and more peaks offered. There was a meeting held on the 9th of January conveying with light to their Customers Relation Management system CRM) on how the system failed to promote the organization and its customers. Classic Airlines utilize the Product Concept to tempt patrons to return to the Classic Airlines. The company believes the CRM system would be a great way of succeeding the interaction with their client and patrons. This would give the ability to the company to stay in good standings with Classis Reward members on an individual as well as group bases. The goal would be to track present and potential sales. The goal would be to inform members of the product concept in hopes of those products with the most quality, or advance features. The usage of the CRM system Classic Airline will be capable to re-join with their patrons, and the Marketing Concept patrons can be re-introduce why the improvement of Classic Airline is the most excellent choice to choose to fly....
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...companies didn’t. Based on bundles of evidence and a large quantity of data, he and his team uncovered how the good to great companies like Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, and Wells Fargo maintained great results and accomplished enduring greatness, evolving into companies that were undeniably “Built to Last”. It’s strange that the research performed showed an opposition of what we had always thought, “People are our most important asset”. Instead the researched showed that the right people are the better people, in other words “First get the right people on the bus and the wrong people off the bus” and then later decide on when and where to drive the bus. Collins plans out three stages, each with two key concepts. These six concepts are the heart of Good to Great and he dedicates a chapter to explaining each of them: Level 5 Leadership, First Who Then What, Confront the Brutal Facts, The Hedgehog Concept, A Culture of Discipline and Technology Accelerators. “Level 5 leadership” is what separates good companies from great companies. This style of leadership forms the top level of a 5-level triangle or hierarchy that ranges from just about skilled...
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...This theory has been applied to a wide spectrum of areas of study such as human functioning as career choice, athletics, organizational behavior, and mental and physical health. It has also been used in the areas of behavior in the classroom including motivation, learning, and achievement. The social cognitive theory has five major concepts. The first concept is observational learning. This idea is also known as vicarious modeling because learning is a result of watching behaviors in the environment. According to this theory, observational learning is dependent on attention, retention, production, and motivation (Anderman & Anderman, 2009). Attention is needed because students must first be watching a behavior in order to learn it. Retention is needed in order to transform what is observed into something that can be used for later. Production is necessary in order for students to draw on stored conclusions and perform what they have learned, and motivation is needed in order for students to participate in any of these processes. The second major concept is outcome expectations. These “reflect individuals’ beliefs about what consequences are most likely to ensue if particular behaviors are performed” (Anderman & Anderman, 2009). These beliefs are important in regard to the social cognitive theory because they help distinguish the decisions people make about what actions to take and what behaviors to suppress, based on their own past experiences and the observations of...
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...| Competencies Assessment | Submitted for MBA 602 | | | Submitted on June 30th 2013 | | This survey taught me a lot about my perception of the government’s role, and the importance government regulation has when it comes to the medical industry. I scored with the majority of the students when it came to describing the roles of biostatics serves in the discipline of public health. I found it to be of low/medium importance level. I do feel there is a need for biostatistics however; it is one of the concepts that does not play in my mind on a daily basis and it seems like most of the other students would agree. It tends to only strike me as important when it is on a national, worldwide, or has gained the importance of the media or news. I also scored with the majority of the class when it came to the statistical concepts as well. I do feel that averages and statically concepts can be very helpful when it comes to the impact that things health wise can have on the human population. When it comes to statistic the number can be manipulated pretty easily to portray whatever picture that people want. That does not mean is what is always being done, but I think is a large reason why as a class we generally find a low importance on it. For example, drug companies do a great job using statistics to show how great their products are with helping the world’s health problems. What the drug companies do not rave about is the other side effects their new medication cause to...
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...include: stability and change, individual and team, long and short term, autocratic and participatory and my topic, cost and quality. Any of these pairs are known to counter the other. In my case, it is important to note that when quality improves, cost generally increases and vice versa. Throughout this paper I will discuss managerial approaches to utilize these two concepts to your advantage without ever overlooking either of them. It is important to embrace the fact that there are polarities everywhere we turn and instead of trying to fight against them, we should develop their concepts to make us more complete. Larry Hirschhorn has argued that in order for managers to become proficient in managing polarities, they must develop a set of “rules of thumb” for when they encounter different circumstances. They establish these rules with the hopes of somewhat standardizing their way of thinking as well as how to allocate resources for each instance. The guidelines are generally developed to recognize patterns and opportunities. Hirschhorn recommends managers create a 2 x 2 table to help illustrate this concept and to categorize its different states. Each axis would include a “hi” and “lo” status with the top right box representing the “Hi-Hi” state. The “Hi-Hi” state would represent the situation which required the expert’s immediate attention (Hirschhorn, 2001, p. 12) Below is an example of a polarity map for my argument. Competitive Advantage Goods are manufactured...
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...Question 1. - What has allowed IKEA to be successful with a relatively standardised product and product line in a business with strong cultural influence? Did adaptations to this strategy in the North American market constitute a defeat to their approach? Background and the "Ikea concept" World's largest home furnishings retail chain. Achieved international expansion in 3 major phases. Summarised its mission as to offer a wide variety, good design, good value, for "young people of all ages". Determination to maintain a standardised product strategy. Does not own manufacturing facilities. Ikea owns distribution and designs furniture. Manufacturers are subcontracted. Cost leadership strategy through high volume production and standardised items. Ikea consumers expected to supply their time for assembling work after purchase, thus becoming "prosumers". What has allowed IKEA to be successful? They were customer focused. As they were not selling through dealers - could obtain feedback directly from customers. Also, Ikea sees itself not so much as a retailer but as a central star of services. What are these universally appealing values and why were these, together with the standardised assortment, successful in so many countries worldwide? It appears that the countries Ikea entered through international expansion had already had a growing number of potential customers who were not tied to a traditional furniture image. They preferred practicality, good value, simplicity, and...
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...would encompass a large, more or less self-sustaining, relatively flat and dry region in which perennial grasses were the dominant vegetation,characteristic native vertebrate animals were predominantly herbivores such as bis on and rodents, and the major shaping physical forces were fire,wind and extreme temperature fluctuations. If you're bored by prairie ecosystem,then of course you could envision a coral reef ecosystem,a desert ecosystem,or the most complicated ecosystem of all,the tropical forest ecosystem. In the absence of humane disturbance, ecosystem tend to remain stable for relatively long periods thousand of years. During most of Earths history, destruction resulted from global events,typically of geological origin,such as the drifting of continents and the rising and falling of ocean levels. The fossils record shows us that some,if not all,continents have experienced dramatic changes over the several hundred million years of their history. For example,Americas prairie ecosystem “bread basket”. The great plains,where most of our corn and...
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...beyond basic text, uses own words that demonstrates general understanding Exemplary Comprehensively explained, concept fully expanded, integrates multiple perspectives, demonstrates insight into the nuances of the concept Comprehensively explained, concept fully expanded, integrates multiple perspectives, demonstrates insight into the nuances of the concept Incorrect or missing Explanation of customer value 20% Incorrect or missing Mostly correctly stated, does not go beyond direct quotes of minimal content, shows little understanding Correctly stated, some extension of basic theory, mostly quoted or paraphrased, shows some understanding Comprehensively explained, goes beyond basic text, uses own words that demonstrates general understanding Link between customer value and marketing 20% Missing, or uses incorrect basis for linkage, or completely repetitive of explanation Connection between theory and example not made, no indication of understanding the business context The writing is of an unacceptable academic standard. Requires support from Learning Skills to correct Demonstrates some knowledge of the link between the concepts, brief, too repetitive of explanation Demonstrates adequate understanding of the links between the concepts, does not rely on the explanation Demonstrates thorough understanding of the links between the concepts, draws on a broader...
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...three creative concepts: Cheetah: The main reason I like the Cheetah concept is its adventurous show. I would like to analyze the concept in 2 perspectives: Customer and Company. As far as customer perspective is concerned, I believe customers will retain this ad for a longer time. Main reason is the involvement of wild life and the daring nature of the boy. Usually wild cats are a symbol of power and speed. People specially the young lot are really fond of watching National Geographic where the most seen videos are of wild cats attacking other herbivores for their food. Conversely, the boy in the ad is so daring that he not only has high speed to catch the Cheetah but also so daring enough to put his hand in the mouth of Cheetah. Similarly in company’s perspective this ad meets the brand communication strategy of Mountain Dew. Young boy on bicycle shows that an 18 year old boy is fun loving and excited to find his dew. It also depicts the energizing quality of the drink. The friends of the daring boy who are standing on the other side are enjoying the exhilarating experience. Another benefit of having cheetah in the ad would be to attract the African American people, since wildlife has some relation to Africa and people can relate to this experience. Labor of Love: It is believed that humor is one of the most effective tools to gain mind share of the consumers. Following the same principle if the ad agency is able to come up with some very funny concept, it can surely...
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...Concept Analysis Assignment Grand Canyon University Theoretical Foundations for Nursing Roles and Practice NUR 502 Ms. Maria Mendez June 13, 2013 Concept Analysis Assignment Today’s nursing profession encompasses a variety of specialties and disciplines that demonstrate a wide range of phenomena. According to McEwin and Willis, in clinical practice, those phenomenon that are frequently seen aid advanced practice nurses in developing interventions and clinical protocols because they are said to be stable and reliable components of the practical nursing experience (McEwin & Willis, 2011, p. 47). The observed phenomena may or may not have had research studies associated with them in the past to concretely define them, and therefore the notion of concept development and analysis arose to clarify the meanings of the phenomena encountered in one’s practical setting. McEwin and Ellis define concepts as “terms that refer to phenomena that occur in nature and thought” (McEwin & Willis, 2011, p. 47). Furthermore, concepts can be concrete, nonconcrete, variable, and non-variable in manner and described in words or phrases. Concept analysis is utilized to clarify vague concepts in nursing that may be overused and unclear and also to promote a mutual understanding amongst colleagues (Falan, 2010). For the purpose of this assignment, an article found in the Scandinavian Journal of Caring Sciences regarding the concept of abuse in healthcare was selected for concept analysis...
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...Good to Great: Why Some Companies Make the Leap... and Others Don’t ‘Good things take time, but great things happen all at once.’ – Rat Race. Jim Collins counters criticisms on Built to Last with Good to Great, by unfolding sought-after information on how to turn a company into a great one. ‘Good to Great: Why Some Companies Make the Leap…and Others Don’t’ written by Jim Collins in 2001 is the outcome of a rather ambitious research project. Collins and his team studied 11 companies, chosen out of 1,435 companies, which were able to transform themselves from ‘good’ companies to ‘great’ companies. These 11 companies were included based on at least 15 years of advanced performance. The research demonstrates the course of action that ‘good’ companies take on their journey to becoming ‘great’. Jim Collins began his research as a Stanford Graduate School of Business faculty member. At Stanford University, Collins has degrees in mathematics and business administration, as well as degrees from the University of Colorado and the Peter F. Drucker Graduate School of Management at Claremont Graduate University. In 1995, he founded a management laboratory in Boulder, Colorado where he continues to perform research and discuss his findings with executives from social and corporate areas. Collins has worked with CEOs in several companies and social sector organizations. He is the author and co-author of five books that revolve around his research including Built to Last, with Jerry I. Porras...
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...TOPICS Choose one (1) of the follow two passages. These passages are also available as separate Word documents and PDFs posted to week 13A of the Moodle course site. PASSAGE 1 Downloading Movies from the Internet for Free is Wrong! Adapted from: “Downloading music from the internet” by Dr. Asher Meir from The Jewish Ethicist. http://www.besr.org/ethicist/downloadmusic.html It is wrong to download copyright protected movies from the Internet for free using peer-to-peer (P2P) file-sharing using systems like BitTorrent. Movies are similar to other public goods like bridges or roads. They cost a lot to create, but once they're around many people can enjoy them at low cost. Just as the government supports bridges by giving builders a concession to collect large tolls, even though your trip costs them a minimal amount, so it supports movie production by granting a copyright which enables the film maker and producer to collect from viewers. Downloading a copyright protected movie for free from the Internet is like making a detour around the toll booth. Even if you don't get a ticket, you've taken a free ride on someone else's investment. Our Sages viewed paying tolls as a prime example of the citizen's duty to obey the law, and emphasized the importance of avoiding even the appearance of evading this duty. And while it is true that if everybody downloads copyright protected movies for free from the internet, eventually the copyright may be impossible to defend...
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...book that outlined four concepts to help boost morale in the workplace. It is inspired by Seattle’s famous Pike Place Fish Market, where the authors believe that an organization that learns to have fun can be more productive, have fewer staff turnovers and be more customer focused. The main character, Mary Jane Ramirez moved to Seattle with her husband and kids. She landed a supervisory position with one of Seattle’s largest financial institutions, First Guarantee Financial. Within a year, she was promoted to manager of the operations group located on the third floor—also known as the ‘toxic waste dump’. These employees hated their jobs and this was reflected in their bad attitudes and poor performance. To Mary, the challenge of bringing life back to her unenthusiastic and unmotivated team seems impossible until she discovers the Pike Place Fish Market. She noticed that the employees were alive and passionate that people stop just to watch them work. She befriended one of the employees named Lonnie, who begins to teach her how she can transform her department with the right concepts. Below are his recommendations for transforming her toxic waste dump organization into a fun, fulfilling workplace that everyone will enjoy. 1. Choose your attitude 2. Play 3. Make their day 4. Be present Choose your Attitude One of the main principles of the book is ‘Choose your attitude,’ the simplest yet most powerful of the ideas. The authors’ main concept is that workers choose the...
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