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Motivation in Corporate Management

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Hierarchy of needs theory, which is a theory in psychology, is written by Abraham Maslow in his paper “A Theory of Human Motivation” in 1943 (Maslow's hierarchy of needs, 2012). This hierarchy of needs theory is described in the shape of a pyramid. This pyramid is divided into five categories. This five needs are physiological, safety, social, esteem, and self-actualization needs. In generally, lower level needs are satisfied externally such as physiological needs and safety needs. In contrast, social, esteem, and self-actualization needs are satisfied internally. In this theory, the lower level of needs must be met or achieve before one will desire the higher level needs. For example, people are not going to desire the safety needs if they did not meet the physiological needs. First, physiological needs are required for human survival. People who fail to meet this requirement mean that they are not able to survive anymore. This is the most fundamental needs in the pyramid. One will not desire for higher needs if these needs are not fulfilled. For example, individual who is lack of foods, safety, and friendship will definitely consider food as the most important needs at that time because one will not able to survive without foods. According to Maslow, sexual reproduction is also included in this level due to it is essential to the survival of the species. Safety needs are the next level in the pyramid. It includes personal security, financial security, health and well being, and safety net against accident and injury. Individual will think about safety after one is able to survive. For example, people may like to find a steady and obtain a health insurance are the ways that they try to make themselves feel protected. Safety needs are satisfied externally as well as physiological needs. Then, social needs are the following needs that will be looked for. This

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