...Business Analysis Part 1: Motorola Mobility As the mutual fund manager, we will be analyzing Motorola Mobility Inc. (MMI) to make a decision on whether or not to invest in the company. The following is a business analysis that will be taking place over the next couple of weeks to determine whether or not Motorola Mobility is worth investing in. A SWOT analysis for Motorola will help with the decision making. This analysis will also include the company’s internal and external stakeholders, a description of their needs and wants and how the Motorola Mobility is fulfilling them. If MMI is not fulfilling those needs this analysis will explain what the company needs to do to ensure they are. SWOT Analysis The following will give both an internal and external perspective of Motorola Mobility (MMI). A SWOT analysis for Motorola Mobility will allow us to understand and evaluate the strengths, weaknesses, the opportunities available and any threats that Motorola Mobility may face. Strengths Brand name is a strength of Motorola because of how long they have been around and the reliability of the product they put out. The brand name of Motorola is also attached to the brand Google Inc., after the Motorola Mobility and Google Inc.’s merger was officially approved in December, 2011. Products are a strong point of the Motorola name. From the StarTAC which was a very popular cell phone to the innovative smart phones in the Android smartphone family, they have continued to release...
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...Aswin raj Sekar – (12526483) Karthikeyan Selvaraj – (12531079) Table of Contents Contents Marketing Plan 1 Moto Xoom Pro 1 Executive Summary: 3 Introduction: 4 Current Situation: 4 Business Environmental Analysis: 5 Internal Environments: 5 Financial Resources: 5 Human Resources: 7 Physical resources: 8 External Environment: 8 PEST analysis: 8 Industry Environment: 9 Key success factors: 9 Competitor Analysis: 10 SWOT Analysis: 14 New Product Description: 15 Issues in existing MotoXoom: 16 Advantages of new MotoXoom- pro: 17 Marketing Strategies: 17 Marketing Mix: 18 Branding strategy: 19 Budget Implementation: 20 Control and evaluation: 21 Sales Research: 21 Conclusion: 22 References: 22 Executive Summary: The purpose of this marketing plan is to identify the various opportunities for the new tablet MotoXoom-pro for Motorola. This plan also includes the analysis of market and brand management strategies to improve its market position. It also includes the analysis and proposed recommended strategies to be a market leader in its category. Motorola Xoom is the first version of its tablet pc in the market. Though it has quiet good features more than its competitors, it wasn’t a successful product for Motorola. In this plan, we have come up with new product called MotoXoom-pro with modified features which will have more competitive advantage than the other brands. The recommendations of the features and other strategies are...
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...Motorola Mobility SWOTT Analysis Paper Nancy Garcia MGT/521 Doug Schwartz August 15, 2011 Company History Electronic communications pioneer Motorola, Inc. ranked among the 25 largest companies in the world in the early 1990s. At that time, the corporation sold 45 percent of the world's cellular phones and an overwhelming 85 percent of its pagers. Motorola also commanded a very respectable third-place showing among the world's manufacturers of semiconductors. Over half of its sales were made outside the United States. Motorola also gained recognition over the years for its emphasis on quality, for which it garnered the first annual Malcolm Baldrige National Quality Award in 1988, and for its innovative employee welfare and training programs. The story of Motorola was an American classic. It began during the 1920s, when a small-town Illinois boy, Paul Galvin, went to Chicago to seek his fortune. Galvin had returned from World War I with an interest in the technological changes of the time. In 1920 he worked for a Chicago storage-battery company, and one year later he opened his own storage-battery company with a hometown friend, Edward Stewart. After two years of rocky operations, the government closed the business for non-payment of excise taxes. Today Motorola is one of the most leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. The Fortune 100 Company is based in Schaumburg, Illinois...
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...Summary……………………………………………………………………………..3 Analysis of company…………………………………………………………………………….3 Company Profile…………………………………………………………………………4 Marketing environment…………………………………………………………………………..4 Competitive forces….……………………………………………………………………4 Politics...………...………………………………………………………………………..5 Economics………………………………………………………………………………...5 Customer segmentation and Target positioning…………………………………………………..6 Droid 2 Marketing Mix…………………………………………………………………………...6 Product……………………………………………………………………………………6 Price and Place……………………………………………………………………………7 Promotion…………………………………………………………………………………7 SWOT Analysis…………………………………………………………………………………...8 Strength…………………………………………………………………………………...8 Weakness………………………………………………………………………………….8 Opportunities………………………………………………………………………………8 Threats……………………………………………………………………………………..8 Recommendations…………………………………………………………………………8 References………………………………………………………………………………………..10 I. Executive Summary The purpose of this report is to provide an analysis of the mobile phone segment of Motorola, Inc., which was separated from the rest of the company as Motorola Mobility Inc. on January 4, 2011. After analyzing Motorola’s financial position and their marketing strategy for their Droid 2 product, it was several opportunities identified for the company to improve their brand and product offering (Motorola, 2010.) The following are recommendations to strengthen their position as a leader within the mobile phone industry. First, Motorola will need to develop a strategy...
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...concept is for the employees to comprehend the business environment and its significance for the sustainability of the business organisations (Management of Organisation, 2013). For the assignment undertaken, we will be looking into MOTOROLA which was heralded as one of the global communication leaders at a point of time; we evaluate factors effecting its business environment over the past five years using PESTEL analysis which led the organisation to make specific strategies to remain competitive and relevant in the industry. Motorola was influenced by several changes in its business environment which led company to develop strategic planning to work and collaborate with diverse corporation in the industry in assisting the business to continually innovate and improve their products and gain significant market share. This can be observed through the milestones of changes, since its inception back in 1930 when it was known as Gavin Manufacturing Corporation (Motorola Solutions, 2013). * Motorola Inc. was an American corporation established in 1928, a multinational company in telecommunications located in Schaumburg, Illinois in Chicago Suburb (Motorola Website, 2011). * Gavin Manufacturing Corporation change of the company name to Motorola Inc. in 1947. Since then, it has embarked achieving substantial milestones such as from battery eliminator as their first product to being the world’s first FM portable two-way radio in 1943, the first words from the moon was relayed...
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...Case 17: “Motorola, Inc.” Sadra Burris Ms. Jacinta Acquay BUS 499 August 7, 2011 Motorola, Inc. Motorola is an inventor of technology and has first-mover advantage. In the early years, Motorola controlled the emerging U.S. market for wireless communication devices such as cellular telephones, pagers and high-frequency radios. Motorola maintains sales, service and manufacturing facilities throughout the U.S. and conduct business in international markets. Motorola is strongly committed to delivering customer satisfaction, continuous improvement, and setting new standards of quality through their development of the Six Sigma Quality Improvement Process. Six Sigma is an analytical, statistical Approach that is used to improve the quality of manufacturing processes and to eliminate defects (Michael A Hatt, 2011). Describe the salient opportunities and threats that exist in Motorola’s external environment. Motorola’s promotional strategy is very strong. They thrive in being innovative. One of their best opportunities is their wide range of products that are well placed in the market. They’ve had affiliations with the military and automobile makers. The involvements in ventures of the radio and cell phone industries with Verizon, Telnet, and other worldwide companies alternately has provided increased market growth. Products are created to allow them to easily enter a market where risk is extensively high then in comparison to its competitors. Motorola has also...
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...that exist in Motorola’s external environment. Motorola early one has had many opportunities and they still do in the present. Motorola’s beginning was when Paul and Joseph incorporated Galvin Manufacturing which happened after they acquired the “battery eliminator operators” from the bankrupted Stewart Storage Battery Company. Galvin Manufacturing used this product as groundwork for their first Motorola car radio in 1930 followed by Motorola Police Radios in 1936 and home radios in 1937, In 1940 Galvin Manufacturing expanded their products to include a two way communication system which was called the Handie-Talkie. Due to the success of this product Galvin Manufacturing went on separate product division and established a sales subsidiary, Motorola Communications and Electronics, Inc. With Galvin Manufacturing already having the market on military radios they went on to developing the first commercial line of Motorola FM vehicular two-way radio systems and equipment in 1941. With the success of the two-way radio systems and equipment, Galvin Manufacturing partnered up with Bell Telephone Company and went on to create the first portable backpack FM radio called SCR300 which commonly known to us as the “walkie-talkie”. In 1947 Galvin Manufacturing changed its name to Motorola, Inc. Then taking a diversification strategy they purchased the car radio manufacturer, Detrola who is a supplier for Ford Motor Company. Motorola entered into the television market with the Golden...
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...SLIDE 2 Motorola is considered the market leader in the following sectors: - * Microchip production * Semiconductor production * Mobile communication technology However, Motorola did not achieve this easily. The company faced fierce competition in the market. SLIDE 3 The changes that Motorola did had almost restructured the entire company. For instance, they: - * Lowered their costs * Gave higher quality products * Implemented effective competition strategies against the Japanese because they know them now * Had high R&D expenditures * Started to build new manufactories and close the old ones * Gave intensive training programs for their staff * As a result, they started to gain their market share SLIDE 4 Motorola started to fall back in its leadership due to the invasion of Japanese companies who flooded the US market with low price and high quality cellular phones and pagers. Motorola didn’t know what to do at that time where they had high levels of uncertainty and they started to loose some of their market share. However, they decided at the end to fight the Japanese competition using a two-pronged strategy, which consisted of: - * Learn from the Japanese (Studying Japanese operations & strategies) AND * Compete directly with them SLIDE 5 What Motorola did was a COMPLETE SUCCESS! To prove this, the company * Retained its market share * Japanese market entry ...
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...Motorola, Inc Strayer University Motorola, Inc. Motorola, Inc has encountered significant financial loss over the past decade. Although, they have made several strategic changes during this time, they have not been able to restore the company to its previous financially stable operation. By doing a SWOT analysis, Motorola may be able to develop a strategy to boost the company’s performance. Regardless of what strategy is incorporated, it must be able to return the firm to profitability. Motorola’s external environment has a large impact on its opportunities and threats. The threat that is impacting Motorola the most is new competitors based in different locations worldwide. These competitors, to include Nokia, Samsung, and Sony Ericsson Mobile Communications, have found locations, suppliers, and strategies that work for them. For example, Japanese firms can make an exact duplicate of a Motorola product at a lower cost, yet higher quality. Consumers would rather pay less for a better quality product, than to pay more for lower quality. Other companies pose a threat, yet not as large a threat as those mentioned previously. These companies are LG Electronics, Apple, Inc., Research in Motion (RIM), and Helio, Inc. Technological advancements and the speed in which technology changes presents a problem to all firms that create, make, or sell electronic devices and accessories. In order to remain profitable, a company has to be able to keep up with these constant changes. Although...
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...Consumer Behaviour Theory Analysis In Nokia And Motorola Marketing Essay ukessays.com /essays/marketing/consumer-behaviour-theory-analysis-in-nokia-and-motorolamarketing-essay.php The company manufactures mobile devices for almost every key market segment and protocol that also involves GSM, CDMA, and W-CDMA. In addition to manufacturing mobile devices the company also offers various internet services like applications, maps, games, media, music and messaging (Nokia Looks Beyond, 2004). The company’s subsidiary “Nokia Siemens Networks” manufactures telecommunications network equipment, resolutions and services. Moreover, the company also serves its customers with free digital map information and navigation services (About Nokia, 2010). The company operates as a leader in the mobile telecommunications and this competency of the company depends upon its abundant experience, technology invention and precise marketing strategy. In the product category of mobile-phone brand, Nokia has attained number one position and it is all due to its approach towards its customers. In this project the product category selected for the discussion is “mobile phones” in which Nokia has established itself as leading brand in comparison to any other mobile phone manufacturer. With its advanced technologies and features the company has established itself a well-known brand in the mobile phone category (About Nokia, 2010). The company believes in offering handsets with attractive designs, advanced applications...
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...Case Analysis - Strategic Analysis of Motorola Inc The company that I chose to complete my Strategic Analysis on is Motorola Inc.. Many of us are familiar with Motorola products due to the advent of the cellular phones. Regardless of the carrier of the service, be it Verizon, AT&T, Sprint, many of these companies use a cellular device created by Motorola. However, the company does much more than just producing cell phones. One area that Motorola is trying to focus its current strategic actions in the area of Semiconductors. History/Financial Portfolio Motorola Inc. started with the founding of the company by Paul V.Galvin (figure 1). Paul and his brother Joseph E .Galvin purchased a battery eliminator business from Stewart Storage Battery Company which made battery eliminators used in operating radios using household current in 1928 and created 'Galvin Manufacturing Company'. The company started with five employees and grew gradually. It expanded its business into automobile industry, by introducing auto radios sold to independent auto distributors and automotive dealers. With Galvin Manufacturing Company entering into the auto industry, Paul V. Galvin coined the word Figure 1 'MOTOROLA' linking motion and radio. Daniel E. Noble joined Galvin Manufacturing Company in 1940 as Director of Research. As a pioneer in FM radio communications and semiconductor technology he originated the first hand-held two-way radio for the Connecticut State Police. He brought...
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...Company Analysis: Motorola Prepared For: Dan Dugre Prepared by: Harupkar Singh Parmar November 9, 2015 A. Company Background History Before it was an international telecommunication company Motorola was the mane of car radio. (Heater, 2012) In 1980’s the Motorola Dyna TAC phone, received approval from the U.S. Federal Communications Commission on September 21, 1983. After more than 50 years of making car radios, Motorola made its last car radio in Stotfold, United Kingdom, in 1987. (www.motorola.com) In 1995 Motorola introduced Mariner and Montana modem and fax cards which allowed mobile users to connect with computer networks with the help of cellular telephones. (Motorola milestones, 2015) The company kicked off 2011 with a rift. After years of discussions, it was split into two parts: Motorola Solutions, an enterprise- and government-facing wing, and Motorola Mobility, specializing in handsets and set-top boxes. (Heater, 2012) Size and Growth In the past 3 years total revenue of Motorola has reached $3.4 billion making 21% increase. According to market watch the collective expectation was $5.2 billion and the net profit was 80 billion. The Company generated positive operating CASH FLOW of $225 million and $606 million in the quarter and full year. (AOL Weblogs delivered by Newstex, 2011) B. Segmentation Chart The following chart outlines two customer segments for the Motorola handsets: | Generation Z | Generation Y | Demographic...
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...Azeemah Abdulmumim A00011653 MGT 406 March 27, 2012 Case Study: Motorola Inc. Company Description Telecommunications Company Motorola specialize in Microprocessors, Mobile phones, Two-Way radios and Networking Systems. It operates through three business divisions: Home and network mobility, enterprise mobility and mobile devices. Background Founded in 1928 by Joseph Galvin and it was known as Galvin Manufacturing. Produced Car radios and manufactured televisions. First initial public offering was in 1943. Produced world’s first portable Fm radio known as the “walkie talkie” Developed the first digital cellular phone photo type Introduced three-amp power transistor (known as the Pager) Introduced Cable Modem, and a cellular PDA handset that combined both Linux and java technology Mission "We are a global communications leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile." Top Management Chairman of the Board: Gary L. Tooker President and Chief Operating Officer: Robert L. Growney Executive Vice President, Chief Financial Officer: Carl F. Koenemann Current Position Market share dropped from 12.2 percent in 2006 to 12 percent in 2007 They had disappointing returns in 2007 They struggled with their mobile devices business STEEP Analysis Socio-cultural environment With phones being more affordable, more...
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...Acquisition of Motorola Eric Brown Dr. Ross Contemporary Business February 13, 2014 Acquisition of Motorola Google’s acquisition of Motorola Google announced on August 15, 2011 that it will acquire Motorola Mobility Inc. (MMI), for a sum of $12.5 billion. This was a vertical form of merger as the supplier (software provider) acquired its hardware client (Motorola). Reasons for acquiring MMI * Google’s android operating system has been sued by companies like Microsoft and Apple for patent infringement. The company sought access to just MMI’s patents and hence ensured the independence of MMI as a separate company. * MMI is a big market player for mobile phones hardware. Its phones with Android platform proved to be huge success. Joining hands with Google will increase its ranking in the market. * MMI’s smartphone sales increased over the past year. Here, Google had a big opportunity to improve its share in the smartphone market. * MMI had developed and launched many breakthrough products over the years. MMI was the first company to introduce portable cellphones. Google hoped to benefit from technological innovations of MMI. * The two companies will be integrated to provide complete mobile phones and thus they will be better able to compete in the market with other top players. Impact of the deal The two companies together were expected to accelerate innovation and choice in mobile computing. Since Motorola is good at devices and Google is good...
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...Running Head: MOTOROLA INC. Melissa Boulding Week 6 Assignment 3: Review Case 17 Motorola Inc. Strayer University BUS499 Professor Michael J. Stratton Motorola Inc. Describe the salient opportunities and threats that exist in Motorola’s external environment. Observing the history of Motorola the enchanting thing that we discover is that the biggest opportunity that they have is their brands are well placed in the market. Also understanding the fact that they have a very strong promotional strategy, by using different tools they tempt their customers towards an exciting era of innovation. The fact that Motorola has been involved in the venture of Telco TV services by Verizon and this has provided the advantage to be placed in the rapidly growing market. One of the analysts has also instructed that Motorola has such products that can allow it to easily enter the mature market where risk is extensively high then in comparison to its competitors. Motorola has also expanded its products worldwide and to different other foreign countries where it has started to penetrate it into new markets. Thus this will allow them to enter in to a diverse area and thus will also help them to enhance their expertise. However, it’s not always good news Motorola is operating in a very dynamic market which makes it highly possible for increasing threats to occur. Thus, the biggest threat to Motorola is from Japan which is producing high quality products and flooding them abroad attached...
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