...Group 1: Chioma Nnorukah A0012620, Farida Wakaso A00011727,Azeemah Abdulmumim A00011653 MGT 406 March 27, 2012 Case Study: Motorola Inc. Company Description Telecommunications Company Motorola specialize in Microprocessors, Mobile phones, Two-Way radios and Networking Systems. It operates through three business divisions: Home and network mobility, enterprise mobility and mobile devices. Background Founded in 1928 by Joseph Galvin and it was known as Galvin Manufacturing. Produced Car radios and manufactured televisions. First initial public offering was in 1943. Produced world’s first portable Fm radio known as the “walkie talkie” Developed the first digital cellular phone photo type Introduced three-amp power transistor (known as the Pager) Introduced Cable Modem, and a cellular PDA handset that combined both Linux and java technology Mission "We are a global communications leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile." Top Management Chairman of the Board: Gary L. Tooker President and Chief Operating Officer: Robert L. Growney Executive Vice President, Chief Financial Officer: Carl F. Koenemann Current Position Market share dropped from 12.2 percent in 2006 to 12 percent in 2007 They had disappointing returns in 2007 They struggled with their mobile devices business STEEP Analysis Socio-cultural...
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...Running Head: MOTOROLA INC. Melissa Boulding Week 6 Assignment 3: Review Case 17 Motorola Inc. Strayer University BUS499 Professor Michael J. Stratton Motorola Inc. Describe the salient opportunities and threats that exist in Motorola’s external environment. Observing the history of Motorola the enchanting thing that we discover is that the biggest opportunity that they have is their brands are well placed in the market. Also understanding the fact that they have a very strong promotional strategy, by using different tools they tempt their customers towards an exciting era of innovation. The fact that Motorola has been involved in the venture of Telco TV services by Verizon and this has provided the advantage to be placed in the rapidly growing market. One of the analysts has also instructed that Motorola has such products that can allow it to easily enter the mature market where risk is extensively high then in comparison to its competitors. Motorola has also expanded its products worldwide and to different other foreign countries where it has started to penetrate it into new markets. Thus this will allow them to enter in to a diverse area and thus will also help them to enhance their expertise. However, it’s not always good news Motorola is operating in a very dynamic market which makes it highly possible for increasing threats to occur. Thus, the biggest threat to Motorola is from Japan which is producing high quality products and flooding them abroad attached...
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...Motorola Inc. Motorola Inc. Describe the salient opportunities and threats that exist in Motorola’s external environment. Observing the history of Motorola the enchanting thing that we discover is that the biggest opportunity that they have is their brands are well placed in the market. Also understanding the fact that they have a very strong promotional strategy, by using different tools they tempt their customers towards an exciting era of innovation. The fact that Motorola has been involved in the venture of Telco TV services by Verizon and this has provided the advantage to be placed in the rapidly growing market. One of the analysts has also instructed that Motorola has such products that can allow it to easily enter the mature market where risk is extensively high then in comparison to its competitors. Motorola has also expanded its products worldwide and to different other foreign countries where it has started to penetrate itself into new markets. Thus this will allow them to enter in to a diverse area and thus will also help them to enhance their expertise. However, it’s not always good news Motorola is operating in a very dynamic market which makes it highly possible for increasing threats to occur. Thus, the biggest threat to Motorola is from Japan which is producing high quality products and flooding them abroad attached with it a cheap price. Also we cannot say that Motorola is the only firm with an advantage of wireless technology because we have other firms...
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...Motorola, Inc. Sabrina Harris Professor Turner Business 499 Business Administration Capstone November 12, 2011 ABSTRACT Motorola, Inc. began as Galvin Manufacturing, started in 1928 by Paul and Joseph Galvin after they acquired battery eliminator operations from a bankrupt Stewart Storage Battery Company. Galvin used the advancing technology as the ground work for their new product, the first car radio named the Motorola in 1930 followed by the police cruiser radio in 1936 and in 1937, the home radio was introduce (Michael A. Hitt, 2011). Galvin Manufacturing expanded their product line in 1940 which included two-way communication devices, with the first product being the walkie-talkie, a product that was used by the military. Galvin created a separate product division and a sales subsidiary which became Motorola Communication and they leveraged their experience with the two-way radio used by the military to introduce its commercial line of vehicular FM two-way radio system and equipment in 1941. In 1947, Galvin officially changes their name to Motorola, Inc. Detrola, a supplier to Ford Motor Company was acquired in 1947 and Motorola entered into the market of selling televisions with their product the Golden View VT71, which sold more than 100,000 televisions in the first year. In 1954 Paul Galvin reorganized the company into product line divisions as a result of the company expanding beyond its existing structure. Motorola acquired General Instrument Corporation...
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...Motorola Inc. BUS 499 May 3, 2012 Abstract This research paper will thoroughly describe the salient opportunities and threats that exist in Motorola’s external environment. Thoroughly describe the company’s most prominent strengths and weaknesses. Describe in detail the advantages and disadvantages associated with each of Motorola’s strategic options. Explain in detail how the corporation’s strategy and organizational structure can be designed to solve the company’s strategic issues. Finally, this research paper will thoroughly explain how Motorola should proceed. Opportunities and threats that exist in Motorola’s external environment. Motorola’s biggest threat comes from competitors in the cell phone and mobile device market. Motorola is constantly faced with upcoming technologies from other company’s in this particular market. Motorola does not have the competitive advantage when it comes to social networking technologies, and the numbers of technology competitors are steadily increasing especially when it comes to social networking. Competitors such as Sony Ericson, Samsung, and Nokia have a competitive edge in the social networking market and pose huge threats for Motorola. The Japanese also pose a major threat by flooding the market with high quality products for a low price. Motorola has put itself in a position where the brand is a household name, also spread itself out to a global economy and made it available to new markets. By using an assortment of...
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...Case 17: “Motorola, Inc.” Sadra Burris Ms. Jacinta Acquay BUS 499 August 7, 2011 Motorola, Inc. Motorola is an inventor of technology and has first-mover advantage. In the early years, Motorola controlled the emerging U.S. market for wireless communication devices such as cellular telephones, pagers and high-frequency radios. Motorola maintains sales, service and manufacturing facilities throughout the U.S. and conduct business in international markets. Motorola is strongly committed to delivering customer satisfaction, continuous improvement, and setting new standards of quality through their development of the Six Sigma Quality Improvement Process. Six Sigma is an analytical, statistical Approach that is used to improve the quality of manufacturing processes and to eliminate defects (Michael A Hatt, 2011). Describe the salient opportunities and threats that exist in Motorola’s external environment. Motorola’s promotional strategy is very strong. They thrive in being innovative. One of their best opportunities is their wide range of products that are well placed in the market. They’ve had affiliations with the military and automobile makers. The involvements in ventures of the radio and cell phone industries with Verizon, Telnet, and other worldwide companies alternately has provided increased market growth. Products are created to allow them to easily enter a market where risk is extensively high then in comparison to its competitors. Motorola has also...
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...Motorola, Inc. Darlene E. Still Senior Seminar Strayer University Dr. James Anderson February 12, 2012 In the beginning the company was known as Galvin Manufacturing Corporation and later Motorola became their trade name. The name Motorola is a combination of “motor for motor car and ola’, implies sound, according to our case study. The first Motorola car radio was introduced by Galvin Manufacturing in 1930, the Motorola Police Cruiser radio in 1936 and in 1937 the home radio. By the end of 1937 B.F. Goodrich partnered with Galvin Manufacturing to become the first national Motorola dealer. In 1940 Galvin Manufacturing products include Handle-Talkie used by the military in World War II. Motorola once controlled the United States market for wireless communication devices such as cellular telephones, pagers and high frequency radios. Motorola continues with sales, services and manufacturing facilities throughout the United States and international markets. The salient opportunities are Motorola’s various products that are strategically placed in each market. Motorola partnered with other companies such as Cisco Systems, Inc. to expand operations in the United Kingdom and with BT Cellnet by producing the world’s finest commercial General Park Radio Service (GPRS). Motorola introduced the wireless cable modem that allowed computer networking. The RAZR was also introduced which was a huge success and held 16 percent share of the...
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...Motorola, Inc Strayer University Motorola, Inc. Motorola, Inc has encountered significant financial loss over the past decade. Although, they have made several strategic changes during this time, they have not been able to restore the company to its previous financially stable operation. By doing a SWOT analysis, Motorola may be able to develop a strategy to boost the company’s performance. Regardless of what strategy is incorporated, it must be able to return the firm to profitability. Motorola’s external environment has a large impact on its opportunities and threats. The threat that is impacting Motorola the most is new competitors based in different locations worldwide. These competitors, to include Nokia, Samsung, and Sony Ericsson Mobile Communications, have found locations, suppliers, and strategies that work for them. For example, Japanese firms can make an exact duplicate of a Motorola product at a lower cost, yet higher quality. Consumers would rather pay less for a better quality product, than to pay more for lower quality. Other companies pose a threat, yet not as large a threat as those mentioned previously. These companies are LG Electronics, Apple, Inc., Research in Motion (RIM), and Helio, Inc. Technological advancements and the speed in which technology changes presents a problem to all firms that create, make, or sell electronic devices and accessories. In order to remain profitable, a company has to be able to keep up with these constant changes. Although...
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...Company Background Motorola, Inc. is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. Motorola was founded in 1928 by Paul and Joseph Galvin under the name Galvin Manufacturing Corporation. The company started out by producing battery eliminators that allowed battery operated radios to run on household current. The first Motorola brand car radio was launched in the 1930aê¡?s. In 1947 the company changed its name and became Motorola, Inc. The company expanded in the 1950aê¡?s and 1960aê¡?s and became semiconductor producers for other manufacturers. Motorola also became a global company in the 1960aê¡?s. In the 1970aê¡?s Motorola introduced the companyaê¡?s first microprocessor and a prototype for the worldaê¡?s first commercial portable phone. In the 1980aê¡?s and 1990aê¡?s Motorola provided the worldaê¡?s first computerized engine control, invented the Six Sigma quality improvement process, launched the MicroTac which was then the smallest and lightest cellular phone on the market. In the 21st century Motorola has provided the worldaê¡?s first GPRS cellular system, the worldaê¡?s first wireless cables modem gateway, and the MOTORAZR V3 cellular phone. Motorola continues to pursue mergers, acquisitions and alliances in an effort to grow and continue to be profitable and be a global leader in the industry. Some of the major mobile devices...
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...Case Analysis - Strategic Analysis of Motorola Inc The company that I chose to complete my Strategic Analysis on is Motorola Inc.. Many of us are familiar with Motorola products due to the advent of the cellular phones. Regardless of the carrier of the service, be it Verizon, AT&T, Sprint, many of these companies use a cellular device created by Motorola. However, the company does much more than just producing cell phones. One area that Motorola is trying to focus its current strategic actions in the area of Semiconductors. History/Financial Portfolio Motorola Inc. started with the founding of the company by Paul V.Galvin (figure 1). Paul and his brother Joseph E .Galvin purchased a battery eliminator business from Stewart Storage Battery Company which made battery eliminators used in operating radios using household current in 1928 and created 'Galvin Manufacturing Company'. The company started with five employees and grew gradually. It expanded its business into automobile industry, by introducing auto radios sold to independent auto distributors and automotive dealers. With Galvin Manufacturing Company entering into the auto industry, Paul V. Galvin coined the word Figure 1 'MOTOROLA' linking motion and radio. Daniel E. Noble joined Galvin Manufacturing Company in 1940 as Director of Research. As a pioneer in FM radio communications and semiconductor technology he originated the first hand-held two-way radio for the Connecticut State Police. He brought...
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...TITLE: CASE STUDY- GREAT LAKE :GREAT DECISION COURSE: BUS 499 Social /Demographic Segments: Since Great Lake is a company that is located in places , has to employ people, of different ages, diversity, and wage distribution , it has to be careful in making decision and dealing with the people because how this people use the product it an effect on the safety and health . Great lake has to take into consideration the place that the company is located, because the countries that are underdeveloped are the one using their product, TEL. Great Lake can be affected by the population using the product or where they produce the product. The Economic Segment: Great Lake has siege operation and that will affect its revenue. The reason of stopping operation is that the health hazard the product posed to the population, worker. So when considering safety issues, its income or profit will be decrease since production has to be decreased or stopped. The nation that still use leaded gasoline will be affected too if it has no resources to produce unleaded gasoline. Political/Legal/Government Segment: Laws or regulations in place by authority or environmentalists will go after Great Lake to stop producing TEL that has health hazard or safety effect on the population or people. Politician or the press will use this situation to hammer this company, Great Lake. Therefore, Great Lake will have no alternative but to reduce production or stop production completely. Technological...
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...Motorola Solutions Motorola is a leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. Motorola Company has a chain of command structure which is not geared towards employee’s satisfaction. This can cause great turnover issues for the company image. The restructure of the company could be beneficial if the company could consider having a share invested rights in the company where employees can feel that they are a part of the big picture. Employees will feel more invested and motivated to work. Some will consider making it a career than just a job opportunity. Since 1928, Motorola Solutions Inc. (formerly Motorola Inc.) has been committed to innovation in communications and electronics. It has pioneered mobile communications in the 1930s with car radios and public safety networks. It has made the equipment that carried the first words from the moon in 1969. Motorola commercialized the first handheld portable scanner in 1980. Excellence in innovation continues to shape the future of the Motorola Solutions brand. The current organizational structure is led by a Board of Directors. Greg Brown is the CEO, Ed Fitzpatrick is the Chief Financial Officer, Gene Delaney oversees Product and Business Operations and Mark Moon is in charge of Sales and Field Operations. The vision and mission begin in the center of the organization, with its Board of Directors. Decisions are made from the inside first...
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...Motorola Inc. Company Analysis Abstract The mobile phone industry is a very tough market to compete in. The birth of the smartphone brought about a whole new level of competition. Not only is the technology side constantly changing, but marketer must pay attention to the needs, wants, and concerns held by the very people who purchase these “smartphones,” the consumer, because they are ever changing as well. The contents of this paper will demonstrate how Motorola Inc. almost missed the smartphone wave and as a result was headed for disaster. However, being the resilient, smart, and innovative company they are, Motorola bounced back. Reorganizing the company, paired with an effective marketing mix which lead them to segment and properly target a market, and focusing on consumer behaviors such as their needs, wants, and motivation to purchase was the key to Motorola’s dominating comeback. Keywords: Motorola, Motivation, Needs, Consumer, Segmentation, Halo Effect, Enterprise, Demographics, Customer Loyalty. Motorola Mobility Inc. Analysis The name Motorola comes from the word “motor” which implies motion, and "ola" referred to sound. "Sound in motion." (Mullman, 2010) Over the past years Motorola has become a household name, a staple for business communication, and a titan within the world of telecommunications through relentless innovations and the ability to create ease in people’s lives paired with catchy slogans such as “Hello Moto.” Motorola takes pride on being...
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...BOB GALVIN AND MOTOROLA, INC CASE STUDY MAT OKLAHOMA WESLEYAN UNIVERSITY Bob Galvin and Motorola, Inc. Case Study Analysis At the age of 61 Bob Galvin, chairman and chief executive officer (CEO) of Motorola, Inc., was moved to action from the increasing complaints as he “walked the halls” and the growing threats from Japanese manufacturers. On April 24, 1983 at the biennial meeting of the top 153 officers of Motorola, Inc. themed ‘Managing Change’, Bob Galvin issued a challenge to senior managers to consider structural changes to strengthen the corporation long-term. Motorola History Founded in 1928 by Paul V. Galvin, Galvin Manufacturing Company the Chicago-based firm began with alternating electrical current converters and automobile radios. Soon after dubbing the car radio as the “Motorola” in 1947, Paul Galvin changed the name of the company. Paul Gavin along with his brother Joe tried to create a humane and democratic work environment. Part of this process involved the everyone including the Galvins to be addressed on a first-name basis; “the Galvins had replaced the typical time clock in the plant with an employee honor system; and by 1947, Paul Galvin established a profit-sharing program” for it now 2,000 employees. It was decision such as this that allowed Motorola to remain union free (Jick & Peiperl, 2011, p. 121). From its modest beginnings of less than $1500 in working capital and equipment, Motorola has enjoyed 55 years of growth and success...
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...Abstract Motorola is a company that has seen great success, but in recent years they have seen a decreased amount of success. There are many opportunities for this company as well as threats. Motorola needs to revamp their business to be more geared to their customers. From some of the strategies they are starting to implement, Motorola is addressing those issues. Motorola Inc. Motorola was founded my Paul and Joseph Galvin on September 25, 1928. At the beginning the company was known as Galvin Manufacturing Corp and later Motorola became their trade name. The company’s location was Chicago IL. During the companies beginning, they were known for their products that were radio related such as the automobile radio. Motorola became their name in 1930, and soon after they brought products such as the walkie talkie. Over the last few decades Motorola has produced such things as Cellular equipment and manufactured mobile phones. Describe the salient opportunities and threats that exist in Motorola's external environment. While researching Motorola I was able to see the wide range of products they offer and how those products are strategically placed in each market. Motorola has its hands in all sorts of markets from the military to the general public. For most people they know of Motorola through their cell phone provider. Verizon who a lot of people use as their carrier has many phones that are made by Motorola. Through cell phones, Motorola has a great promotional...
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