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Motorola Inc

In: Business and Management

Submitted By jackman247
Words 784
Pages 4
Motorola Inc.
BUS 499
May 3, 2012

Abstract

This research paper will thoroughly describe the salient opportunities and threats that exist in Motorola’s external environment. Thoroughly describe the company’s most prominent strengths and weaknesses. Describe in detail the advantages and disadvantages associated with each of Motorola’s strategic options. Explain in detail how the corporation’s strategy and organizational structure can be designed to solve the company’s strategic issues. Finally, this research paper will thoroughly explain how Motorola should proceed.

Opportunities and threats that exist in Motorola’s external environment.

Motorola’s biggest threat comes from competitors in the cell phone and mobile device market. Motorola is constantly faced with upcoming technologies from other company’s in this particular market. Motorola does not have the competitive advantage when it comes to social networking technologies, and the numbers of technology competitors are steadily increasing especially when it comes to social networking. Competitors such as Sony Ericson, Samsung, and Nokia have a competitive edge in the social networking market and pose huge threats for Motorola. The Japanese also pose a major threat by flooding the market with high quality products for a low price. Motorola has put itself in a position where the brand is a household name, also spread itself out to a global economy and made it available to new markets. By using an assortment of paraphernalia in their very strong promotional strategy, Motorola makes the move toward a new wave of innovation extremely appealing. This strategy minimizes the risk of entering a high risk market against major competitors.

Motorola’s most prominent strengths and weaknesses.

Motorola built a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) based on the market

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