Premium Essay

Motorola

In: Business and Management

Submitted By rniecy
Words 1158
Pages 5
Motorola, Inc
Senior Seminar Bus Admin
August 7, 2011

Describe the salient opportunities and threats that exist in Motorola's external environment. Motorola’s salient opportunities remain in the fields of Home and Network mobility, Enterprise mobility solutions and Mobile devices segments. Home and network mobility segments compete in the cable set-top box, broadband cable modem, cellular infrastructure, and wireless broadband systems industries. This division contributes 32% of Motorola net sales. The Enterprise mobility solutions compete in areas such as two-way radio, wireless broadband systems, and private networks for both enterprise and government use. Motorola provides broadcast interactive networks, third-party switching for broadband for networks to include: Code Division Multiple Access (CDMA), Global System for Mobile Communication (GSM), and the Universal Mobile Telecommunications System (UMTS), all used for mobile communication networking. This division contributed to 27% of Motorola’s net sales. The Mobile Devices segment competes in the wireless handset industry. This segment manufactures and sells analog and digital two-way radios, voice and data communication products for private networks, and intellectual property in the form of licenses and patents. This segment comprised 42% of Motorola net sales. (Hitt,Ireland & Hoskisson, 2011) Motorola’s threats are other companies that are in the same field and offer the same products or services at a cheaper cost. Advances in mobile technology from other cell phone makers is Motorola’s biggest threat in cellular industry, they haven’t really had a break out phone since the Motorola Razr in 2004. Motorola’s own suppliers are a potential threat for them, when they suffer from product delays due to supply shortages caused by a lack of a sufficient number of suppliers. (Hitt,Ireland &...

Similar Documents

Premium Essay

Motorola

...that exist in Motorola’s external environment. Motorola early one has had many opportunities and they still do in the present. Motorola’s beginning was when Paul and Joseph incorporated Galvin Manufacturing which happened after they acquired the “battery eliminator operators” from the bankrupted Stewart Storage Battery Company. Galvin Manufacturing used this product as groundwork for their first Motorola car radio in 1930 followed by Motorola Police Radios in 1936 and home radios in 1937, In 1940 Galvin Manufacturing expanded their products to include a two way communication system which was called the Handie-Talkie. Due to the success of this product Galvin Manufacturing went on separate product division and established a sales subsidiary, Motorola Communications and Electronics, Inc. With Galvin Manufacturing already having the market on military radios they went on to developing the first commercial line of Motorola FM vehicular two-way radio systems and equipment in 1941. With the success of the two-way radio systems and equipment, Galvin Manufacturing partnered up with Bell Telephone Company and went on to create the first portable backpack FM radio called SCR300 which commonly known to us as the “walkie-talkie”. In 1947 Galvin Manufacturing changed its name to Motorola, Inc. Then taking a diversification strategy they purchased the car radio manufacturer, Detrola who is a supplier for Ford Motor Company. Motorola entered into the television market with the......

Words: 985 - Pages: 4

Premium Essay

Motorola

...Abstract Motorola is a company that has seen great success, but in recent years they have seen a decreased amount of success. There are many opportunities for this company as well as threats. Motorola needs to revamp their business to be more geared to their customers. From some of the strategies they are starting to implement, Motorola is addressing those issues. Motorola Inc. Motorola was founded my Paul and Joseph Galvin on September 25, 1928. At the beginning the company was known as Galvin Manufacturing Corp and later Motorola became their trade name. The company’s location was Chicago IL. During the companies beginning, they were known for their products that were radio related such as the automobile radio. Motorola became their name in 1930, and soon after they brought products such as the walkie talkie. Over the last few decades Motorola has produced such things as Cellular equipment and manufactured mobile phones. Describe the salient opportunities and threats that exist in Motorola's external environment. While researching Motorola I was able to see the wide range of products they offer and how those products are strategically placed in each market. Motorola has its hands in all sorts of markets from the military to the general public. For most people they know of Motorola through their cell phone provider. Verizon who a lot of people use as their carrier has many phones that are made by Motorola. Through cell phones, Motorola has a great......

Words: 1002 - Pages: 5

Premium Essay

Motorola

...Motorola, Inc August 7, 2011 * * * * * Motorola Inc Motorola was originally founded as the Gavin Manufacturing Corporation in 1928. Its first product was a battery eliminator. Motorola is a leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. Its products have grown and changed over the years to include phone, wireless handsets and much more. The Fortune 100 Company is based in Schaumburg, Illinois. 1. Describe the salient (most important; outstanding) opportunities and threats that exist in Motorola's external environment. Motorola has many opportunities as well as threats that exist in their external environment. Over the years, Motorola has produced many successful products! One of their first known opportunities is when Joseph and Paul Galvin incorporated Galvin manufacturing after acquiring battery eliminator operations. The company expanded its business into the automobile industry by introducing car radios that it sold to independent car distributors and dealers. Galvin Manufacturing used the technology as the basis for the first car radio in which they named it Motorola. As the company continued to grow, more and more inventions were innovated. Motorola introduced another product called the two-way communication devices that were introduced in 1960. One of the products......

Words: 1453 - Pages: 6

Premium Essay

Motorola

...Case Study: “Bob Galvin and Motorola, Inc.” Business Leading Organizational Change BUSI 6132 October 2, 2012 Motorola: Macro/Micro - Problem and Causes Motorola was a very large company with 75,000 employees and a huge organizational structure. (Jick & Peiperl, 2011) They covered the entire United States and 15 foreign countries. The macro issues in this case stem from having too many layers of management. There were nine to twelve layers between the first line managers and the executive level. (Jick & Peiperl, 2011) The average span of control was over five people or fewer in most cases. Thirty percent of leadership managed three people or less. (Jick & Peiperl, 2011) Another macro issue was the multilateral reporting structure between Bob Galvin, CEO/Chairman, William Weisz, Vice Chairman, and John Mitchell, President. (Jick & Peiperl, 2011) This reporting structure was complicated and viewed as the same through the eyes of lower level management. Motorola’s management wanted one single voice, style and direction. (Jick & Peiperl, 2011) Do away with three leaders with differentiated views, style and direction. Japanese competition was another macro issue that Motorola had to contend with. With Japanese technology expanding and trade practices relaxed or non-existent, all were considered a threat to Motorola. Japan was selling products at less than fair value to rapidly increase their market share. (Jick & Peiperl, 2011) To help alleviate...

Words: 1339 - Pages: 6

Free Essay

Motorola

...Since it first eSince it first entered the competitive electronic firm market, Motorola has continued to remain successfully as a world leader in mobile communication technology, ranking as the leading maker of cellular telephones, paging devices, automotive semi-conductors, and microchips that are used to operate devices other than computers. Although it has lost a few battles, Motorola has taken on the Japanese head to head, through these times of Japanese competition. In the 1980’s Motorola controlled the emerging U.S, Market for cellular phones and pagers but they weren’t aggressively focused on competing with the Japanese, even though Japanese firms began to flood the U.S. market with low-priced, high-quality telephones and pagers, leaving Motorola pushed into the background. This is when Motorola “heard the call to battle.” Managers at first were not sure how they should respond, so they originally decided to abandon some business areas and even considered merging their own semiconductor operations with those of Toshiba. After a lot of searching they decided to fight back and regain the firm’s lost market position. This fight involved two main strategies: First learn from the Japanese, and then compete with them. To carry out these strategies, Motorola executives decided to to set a number of broad based goals that essentially committed the firm to lowering costs, improving quality, and regaining lost market share. Managers were then sent out on missions, mainly focused...

Words: 2561 - Pages: 11

Free Essay

Motorola

...Milestone Two- Motorola Shana Malone SNHU Milestone Two-Motorola Motorola is a telecommunicating company owned by Goggle and a global leader in wireless, broadband, and automotive communications technologies. Motorola is one of the companies that was very popular and innovative in mobile communication. It was originally founded as Gavin Manufacturing Corporation in 1928. Its first product was a battery eliminator. Motorola products have changed over the years to include phone, wireless handsets, and much more. They also have broadband services as well. Motorola’s key beliefs have been around for decades. Their vision is: “Our history is rich. Our future is dynamic. We are Motorola and the spirit and the spirit of invention is what drives us.” Their mission statement is “We are a global communication leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile.” Motorola was once a great company and had a lot going for them. Then Apple products came into the mix. Motorola was a supplier to the carrier, and when Apple products came into the scene they made their pitch by directly to the consumer. And then Motorola had an obsolete product line. Also they missed the movement to 3G. They listened to the customers who stated they didn’t want 3G. Motorola listened to them, and they missed out on doing it. They also had the wrong......

Words: 344 - Pages: 2

Premium Essay

Motorola

...Motorola is an American company with many "firsts" in the field of science and technology. Motorola was founded in Chicago, Illinois as Galvin Manufacturing Corporation in 1928, and its first products were battery eliminators. When the company started making car radios in 1930, its name was changed by founders Paul and Joseph Galvin to the made-up word "Motorola," from combination of "motor" and "Victrola," a type of early phonograph. In 1930, when the company had started making car radios, the name was changed. It was changed to Motorola, the name was a made up by two men, Paul Galvin and Joseph Galvin. Paul and Joseph were the founders and came up with the Motorola name by combining the word "Motor" and a type of early phonograph called "Victrola". Indeed, many of the early products were radio related products, from the battery eliminator to the first walkie talkies (in 1940). The company went public (1942) and by the 50's its main business was manufacturing and selling radios and TV's. It opened its first international subsidiary in 1952 in Toronto. A research and development laboratory in 1955 in Phoenix, Arizona. And in 1958 began work with NASA to supply radio equipment. 1960 was the introduction to the 19-inch cordless TV and in 63' the first ever rectangular color TV which quickly became an industry standard. However, in nineteen seventy four, the company sold its quite profitable TV business, and simply left this portion of the consumer electronics market.......

Words: 453 - Pages: 2

Premium Essay

Motorola Inc

...Group 1: Chioma Nnorukah A0012620, Farida Wakaso A00011727,Azeemah Abdulmumim A00011653 MGT 406 March 27, 2012 Case Study: Motorola Inc. Company Description Telecommunications Company Motorola specialize in Microprocessors, Mobile phones, Two-Way radios and Networking Systems. It operates through three business divisions: Home and network mobility, enterprise mobility and mobile devices. Background Founded in 1928 by Joseph Galvin and it was known as Galvin Manufacturing. Produced Car radios and manufactured televisions. First initial public offering was in 1943. Produced world’s first portable Fm radio known as the “walkie talkie” Developed the first digital cellular phone photo type Introduced three-amp power transistor (known as the Pager) Introduced Cable Modem, and a cellular PDA handset that combined both Linux and java technology Mission "We are a global communications leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile." Top Management Chairman of the Board: Gary L. Tooker President and Chief Operating Officer: Robert L. Growney Executive Vice President, Chief Financial Officer: Carl F. Koenemann Current Position Market share dropped from 12.2 percent in 2006 to 12 percent in 2007 They had disappointing returns in 2007 They struggled with their mobile devices business STEEP......

Words: 1438 - Pages: 6

Premium Essay

Motorola Analysis

...SLIDE 2 Motorola is considered the market leader in the following sectors: - * Microchip production * Semiconductor production * Mobile communication technology However, Motorola did not achieve this easily. The company faced fierce competition in the market. SLIDE 3 The changes that Motorola did had almost restructured the entire company. For instance, they: - * Lowered their costs * Gave higher quality products * Implemented effective competition strategies against the Japanese because they know them now * Had high R&D expenditures * Started to build new manufactories and close the old ones * Gave intensive training programs for their staff * As a result, they started to gain their market share SLIDE 4 Motorola started to fall back in its leadership due to the invasion of Japanese companies who flooded the US market with low price and high quality cellular phones and pagers. Motorola didn’t know what to do at that time where they had high levels of uncertainty and they started to loose some of their market share. However, they decided at the end to fight the Japanese competition using a two-pronged strategy, which consisted of: - * Learn from the Japanese (Studying Japanese operations & strategies) AND * Compete directly with them SLIDE 5 What Motorola did was a COMPLETE SUCCESS! To prove this, the company * Retained its market share * Japanese market entry ...

Words: 625 - Pages: 3

Premium Essay

Motorola Inc

...Running Head: MOTOROLA INC. Melissa Boulding Week 6 Assignment 3: Review Case 17 Motorola Inc. Strayer University BUS499 Professor Michael J. Stratton Motorola Inc. Describe the salient opportunities and threats that exist in Motorola’s external environment. Observing the history of Motorola the enchanting thing that we discover is that the biggest opportunity that they have is their brands are well placed in the market. Also understanding the fact that they have a very strong promotional strategy, by using different tools they tempt their customers towards an exciting era of innovation. The fact that Motorola has been involved in the venture of Telco TV services by Verizon and this has provided the advantage to be placed in the rapidly growing market. One of the analysts has also instructed that Motorola has such products that can allow it to easily enter the mature market where risk is extensively high then in comparison to its competitors. Motorola has also expanded its products worldwide and to different other foreign countries where it has started to penetrate it into new markets. Thus this will allow them to enter in to a diverse area and thus will also help them to enhance their expertise. However, it’s not always good news Motorola is operating in a very dynamic market which makes it highly possible for increasing threats to occur. Thus, the biggest threat to Motorola is from Japan which is producing high quality products and flooding them abroad......

Words: 1399 - Pages: 6

Premium Essay

Motorola Inc

...Motorola Inc. BUS 499 May 3, 2012 Abstract This research paper will thoroughly describe the salient opportunities and threats that exist in Motorola’s external environment. Thoroughly describe the company’s most prominent strengths and weaknesses. Describe in detail the advantages and disadvantages associated with each of Motorola’s strategic options. Explain in detail how the corporation’s strategy and organizational structure can be designed to solve the company’s strategic issues. Finally, this research paper will thoroughly explain how Motorola should proceed. Opportunities and threats that exist in Motorola’s external environment. Motorola’s biggest threat comes from competitors in the cell phone and mobile device market. Motorola is constantly faced with upcoming technologies from other company’s in this particular market. Motorola does not have the competitive advantage when it comes to social networking technologies, and the numbers of technology competitors are steadily increasing especially when it comes to social networking. Competitors such as Sony Ericson, Samsung, and Nokia have a competitive edge in the social networking market and pose huge threats for Motorola. The Japanese also pose a major threat by flooding the market with high quality products for a low price. Motorola has put itself in a position where the brand is a household name, also spread itself out to a global economy and made it available to new markets. By using an assortment......

Words: 784 - Pages: 4

Premium Essay

Motorola Solution

...Motorola Solutions Motorola is a leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. Motorola Company has a chain of command structure which is not geared towards employee’s satisfaction. This can cause great turnover issues for the company image. The restructure of the company could be beneficial if the company could consider having a share invested rights in the company where employees can feel that they are a part of the big picture. Employees will feel more invested and motivated to work. Some will consider making it a career than just a job opportunity. Since 1928, Motorola Solutions Inc. (formerly Motorola Inc.) has been committed to innovation in communications and electronics. It has pioneered mobile communications in the 1930s with car radios and public safety networks. It has made the equipment that carried the first words from the moon in 1969. Motorola commercialized the first handheld portable scanner in 1980. Excellence in innovation continues to shape the future of the Motorola Solutions brand. The current organizational structure is led by a Board of Directors. Greg Brown is the CEO, Ed Fitzpatrick is the Chief Financial Officer, Gene Delaney oversees Product and Business Operations and Mark Moon is in charge of Sales and Field Operations. The vision and mission begin in the center of the organization, with its Board of Directors. Decisions are made from the inside......

Words: 710 - Pages: 3

Free Essay

Motorola, Inc.

...Motorola, Inc. Sabrina Harris Professor Turner Business 499 Business Administration Capstone November 12, 2011 ABSTRACT Motorola, Inc. began as Galvin Manufacturing, started in 1928 by Paul and Joseph Galvin after they acquired battery eliminator operations from a bankrupt Stewart Storage Battery Company. Galvin used the advancing technology as the ground work for their new product, the first car radio named the Motorola in 1930 followed by the police cruiser radio in 1936 and in 1937, the home radio was introduce (Michael A. Hitt, 2011). Galvin Manufacturing expanded their product line in 1940 which included two-way communication devices, with the first product being the walkie-talkie, a product that was used by the military. Galvin created a separate product division and a sales subsidiary which became Motorola Communication and they leveraged their experience with the two-way radio used by the military to introduce its commercial line of vehicular FM two-way radio system and equipment in 1941. In 1947, Galvin officially changes their name to Motorola, Inc. Detrola, a supplier to Ford Motor Company was acquired in 1947 and Motorola entered into the market of selling televisions with their product the Golden View VT71, which sold more than 100,000 televisions in the first year. In 1954 Paul Galvin reorganized the company into product line divisions as a result of the company expanding beyond its existing structure. Motorola acquired General Instrument Corporation...

Words: 959 - Pages: 4

Free Essay

Motorola Inc

...Motorola Inc. Motorola Inc. Describe the salient opportunities and threats that exist in Motorola’s external environment. Observing the history of Motorola the enchanting thing that we discover is that the biggest opportunity that they have is their brands are well placed in the market. Also understanding the fact that they have a very strong promotional strategy, by using different tools they tempt their customers towards an exciting era of innovation. The fact that Motorola has been involved in the venture of Telco TV services by Verizon and this has provided the advantage to be placed in the rapidly growing market. One of the analysts has also instructed that Motorola has such products that can allow it to easily enter the mature market where risk is extensively high then in comparison to its competitors. Motorola has also expanded its products worldwide and to different other foreign countries where it has started to penetrate itself into new markets. Thus this will allow them to enter in to a diverse area and thus will also help them to enhance their expertise. However, it’s not always good news Motorola is operating in a very dynamic market which makes it highly possible for increasing threats to occur. Thus, the biggest threat to Motorola is from Japan which is producing high quality products and flooding them abroad attached with it a cheap price. Also we cannot say that Motorola is the only firm with an advantage of wireless technology because we have other......

Words: 1280 - Pages: 6

Premium Essay

Acquisition of Motorola by Lenevo

...Acquisition of Motorola Mobility by Lenovo Md Asifur Rahman Khan Executive Summary This report is on the Acquisition of Motorola Mobility by Lenovo. The main purpose was to know about the acquisition of Motorola mobility by Lenovo, Background of the acquisition, and consequences of the acquisition and the Financial and Human Resource Impact of Holder and Subsidiary Company. This report intends to show these above mentioned factors in Lenovo and Motorola Mobility Acquisition. Introduction Mergers And Acquisitions - M&A' A general term used to refer to the consolidation of companies. A merger is a combination of two companies to form a new company, while an acquisition is the purchase of one company by another in which no new company is formed. The main reasons of Merger or Acquisition are to join forces to strengthen market position, cut back cost, diversification or to share technologies, ideas, expertise for future growth of the companies Company Profile Lenovo is one of the world's leading personal technology companies, producing innovative PCs and mobile internet devices. A global Fortune 500 company, Lenovo is the world's largest PC vendor and fourth largest smartphone company. Lenovo is a US $47 billion personal technology company with more than 57,000 employees (including joint ventures) in more than 60 countries serving customers in more than 160 countries. Lenovo is a global company that is incorporated and headquartered in Hong......

Words: 2356 - Pages: 10