...Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity.What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? how would you write it? A 1. I think they believe that they have a one-in-a-lifetime opportunity because Trap-Ease is an new and innovative idea for a mouse trap so it can be potential for the company’s growth and profit but in order to fully take advantage of this opportunity Trap-Ease America will have to first find out the actual needs and wants of their potential costumers which i think should not be limited to only women, they need to find out if the customers actually need a product with these many additional features because the customers might wish or even want such a hygienic and safe approach for a mouse trap but might not be willing to pay the extra cost that comes with it. Trap-ease America also needs to determine the products strength, weakness, opportunities and threats to further analyze and decide how they want to sell the product and use this opportunity to its fullest. I think that the mission statement should be written in a such a way where it describes how this mouse trap is something different and innovative compared to its traditional counter parts because i think if the difference is clearly mentioned in the mission statement than it would definitely catch the interest of the customer when they are deciding on which mouse trap to buy. i think...
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...ASSIGNMENT – CASE STUDY ADVANCED CERTIFICATE IN MANAGEMENT BUSINESS STUDIES A group of investors had formed Trap-Ease America after it had obtained worldwide rights to market the innovative mouse traps. The group had hired Martha to serve as president and to develop and manage the Trap-Ease America organization. Martha had initially forecasted Trap-Ease’s first year sales at five million units. Martha knew that the investor group believed that Trap-Ease America had a ’once in a life time chance’ with its innovative mousetrap. To evaluate this opportunity Martha must collect information from different angles. She must choose a best target market for the Trap-Ease. 1. As Martha and Trap-Ease America feel that they face once in a life time opportunity after obtaining worldwide rights to market the mousetrap. Martha had forecasted Trap-Ease’s first year sales at five million units. As she sensed that group’s impatient with the progress of company so far. So she budgeted approximately $250,000 in administrative cost and fixed costs for the first year, but this did not include marketing cost. To evaluate this opportunity Martha must evaluate write market for mouse traps. Market can be divided into different groups of buyers with different needs; buyers desire different benefits from one product. Consumers needs and wants change with their age. As Martha wondered, apart from trapping mouse using mouse traps consumers may also buy the trap as novelties. Company needed to sell...
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...Trap Ease Case Study 1. Martha and the investors in the Trap Ease seem to face a “once in a lifetime opportunity.” What information do they need to evaluate this opportunity? How do you think the investor group would write the mission statement? How would you write it? Trap Ease America has obtained worldwide rights to market an innovative mousetrap which had won the title of “best new product” at a National Hardware Show in Chicago. In order to evaluate this once in a lifetime opportunity the investors at Trap- Ease need to understand the market place in which they will be operating in terms of customer needs, customer wants and demands in order to create value for customers and build a strong customer relationship to capture value from their potential customers in return. This will help Trap Ease to identify who will be the best target market for their product and what would be the best market offering, how your target market makes purchasing decisions, how your competition positions their products and what your product has to offer. B) I think that the investor group would write a product oriented mission statement stating the product that they offer for example “ we sell an innovate mousetraps” where as I would write a market oriented mission statement geared towards satisfying the customer basic needs. 2. How is the product positioned relative to the selected target market in the case? Are there other ways to position the product? Trap –Ease America’s research...
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... 2014 Trap Ease America 1. Has Martha identified the best target market for Trap ease? What other market segment might the firm target? a. Martha particularly target women, because she feels that women do not like to clean the mess or have the risks of traditional mouse traps. I feel this is a good place to start but there are many improvements Martha needs to make. For example she should have put women in different groups (i.e. ones who stay home, ones who work, single women etc.). Women who stay at home is shrinking as they are becoming independent professionals. So by targeting women who stay home she is in fact targeting a shrinking market. b. There are many market segments that Martha missed when looking at target markets. Some market segments she missed are markets like, families in a larger sense, animal lovers or even environmentalists. I read that the Trap- Ease mouse trap is re-suable which makes it very environmentally friendly. The animal lovers would greatly love the trap because it does not require poisoning the mouse or snapping closed on another animals paw. This would also be very great for families’ because mothers and father would be happier to get poisons out of the house and also eliminate the possibility of their child snapping a finger or toe in the trap. 2. How has the company positioned the Trap Ease for the chosen target market? Could it position the product in other ways? c. While reading over the case study it seemed...
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...Note: Solve any 4 Case Studies Case 1: Cub Foods In 2003, Cub Foods had 78 corporate and 30 franchised stores. The chain built its success by focusing on its primary market: families of four or five individuals with adults ages 24 to early 40s who are informed. Value-conscious consumers – consumers like Leslie Wells. Leslie Wells’s recent expedition to the new Cub Foods store in Melrose Park, Illinois, was no ordinary trip to the grocery store. “You go crazy,” says Wells, sounding a little shell-shocked. Overwhelmed by Cub’s vast selection, tables of samples, and discounts as high as 30 percent, Wells spent $76 on groceries - $36 more than she had planned. Wells fell prey to what a Cub executive calls “the wow factor”. A shopping frenzy brought on by low prices and clever marketing. That’s the reaction Cub’s super warehouse stores strive for and often get. Cub Foods has been a leader in shaking up the food industry and forcing many conventional supermarkets to lower prices, increase services, or, in some cases go out of business. With Cub and other super warehouse stores springing up across the country, shopping habits are changing too. Some shoppers must drive 50 miles or more to a Cub store instead of going to the nearest neighborhood supermarket and bag their own groceries at Cub Foods. Their payoff is that they find almost everything they need under one roof, and most of it is cheaper than at competing supermarkets. Cub’s low prices, smart marketing, and...
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...Company Case: Trap-Ease America Answer 1: Martha and the investors believed that the product they had was of excellent quality and it should be readily bought in the market. However there seems to be no evidence whatsoever to whether the investors had thought anything out about neither the marketing strategy they would follow nor the fulfilling of the customers’ needs and wants. Not even was there any effort seen to research out information about the market or the needs of the potential consumers. Many organizations develop formal mission statements. A mission statement is a statement of the organizations purpose- what it wants to accomplish in the larger environment. Some companies define their mission myopically in product or technology terms. But I think the group’s mission statement should be market oriented and defined in terms of satisfying basic customer needs. Answer 2: The best target market mean a set of buyers sharing common needs or characteristics that the company decides to serve since it’ll give maximum profit. The case study tells us that Trap Ease is targeting housewives since they are reluctant to set and bait traditional spring loads. As they are concerned about the health and safety of the children, and cleanliness of their homes Trap Ease would be a better product to use. There are other markets the company could possibly target. Segmenting the market we can find any business that handles food storage or production using Trap Ease for their benefit...
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...Marketing Ros | 35.46% | 14.08% | Marketing Roi | 771.2% | 142.52% | Marketing expense apple: 10,746,750$ Marketing expense HP: 10,209,000$ * All figures are based on the income statements for the year ending 2015. From the figures above we can conclude that Apple is making much more profit than HP since its sales revenue are much higher, although both have close marketing expenses. Company Case 1) In order for Marta and Trap Ease America to assess their golden opportunity they should study the market carefully and see whether there exists another product that is launched in the market to fight mice or will they be the first company. If Marta’s product is going to be the first product in this market they are expecting a very high amount of market share. In my opinion the mission statement should be “we clean your homes of any animals.” 2) Marta is targeting women since men are mostly at work and don’t take care of the household. Since ladies are mostly responsible for cleaning and keeping the house clean it is their job to keep the house of any mice. 3) “Trap me easily” was the company’s statement but...
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...Trap-Ease Case Study. 1. Once in a lifetime opportunity. Need to know the range of mouse trap offerings. Need to know the level of marketplace acceptance, or not, of the various offerings. Need to identify the need of consumers that this product would meet in contrast to other offerings that did not meet the perceved need. "Why this particular conformation of a mousetrap?" They needed to know that the product was the answer to a cry coming from the marketplace. Trap-Ease mission statement. Trap-ease America believes it has developed a product that fulfills a great need in the mousetrap product arena. We have worked hard to develop a trap that eliminates the need to be "involved" with the trapped subject. The company's aim is to provide a seamless experience in pest control. Our product is made to insure an "out of sight, out of mind" experience for the user. The user is not invested in the caught object as it is with more conventional traps. We believe that our product is great for the individual who wants pest control without seeing the pest. My mission statement: Pests are a fact of life. The fact is , pests invade the dwellings of people more than we like to think. The distaste of the presence of pests in a dwelling is unacceptable. Trap-Ease has made as its goal, the production and sales of pest-control devices that meet the need of sense-disengaging pest control devices. This is the main goal of our enterprise. ...
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...Jensen 5 Ritchie Jensen Mrs. D. Romberg Literary Studies 23 April 2008 Major Essay #4 Revenge causes the characters in Hamlet to act blindly through anger and emotion, rather than through reason. It is based on the Old Testament principle of an eye for an eye; this action is not always the best means to an end. Fortinbras, Laertes, and Hamlet were all looking to avenge the deaths of their fathers. They all acted on emotion driven by the want for revenge for their father's deaths, and this led to the downfall of two, and the rise to power of one. Since the heads of the three major families were each murdered, the eldest sons of these families felt that they needed to take some kind of action to avenge their father's deaths; this need to bring honor to their respective families was ultimately the demise of Laertes and Hamlet. To set the background we will start with Hamlet himself. Hamlet is the prince and heir to the Danish throne, under the King, his father, also Hamlet. His father has recently enjoyed a wildly successful military campaign against the King of Norway and actually killed King Fortinbras in a one on one battle to the death. By doing this, he is made a clear target of Prince Fortinbras, the son and soon-to-be-king of Norway. Also looking at his recent successes is his brother Claudius, who allegedly plots to kill the elder Hamlet in order to steal wife and Kingdom. Once the deed is done, Hamlet is visited by a ghost who explains the plot...
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...Dow, eds., 1994, The petroleum system—from source to trap: AAPG Memoir 60. Chapter 13 H ydrocarbon Traps K evin T. Biddle C harles C. Wielchowsky Exxon Exploration Company Houston, Texas, U.S.A. A bstract Trap identification is a first step in prospect evaluation and an important part of any exploration or assessment program. Future success in exploration will depend increasingly on an improved understanding of how traps are formed and an appreciation of the numerous varieties of trap types that exist We define a trap as any geometric arrangement of rock that permits significant accumulation of hydrocarbons in the subsurface. A trap must include a reservoir rock in which to store hydrocarbons, and a seal or set of seals that impede or stop migration out of the reservoir. Although it is the geometric arrangement of reservoirs and seals that determines if a trap is present, both reservoir and seal analysis should be an integral part of trap evaluation. Traps can be divided into three broad categories: structural traps, stratigraphic traps, and combination traps, which exhibit both structural and stratigraphic elements. We have subdivided structural traps into fold traps, traps associated with faults, traps associated with piercement features, and combination traps that require elements of both faults and folds for effectiveness. Stratigraphic traps can be grouped into primary or depositional traps, traps associated with unconformities (either above or beneath...
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...example of where I feel my critical reading skills were improving was in reading the posts in Unit 6 which the discussion was about affirmative action. I have long had certain beliefs about this subject which were not for it at all. In reading in the text, I found the two words, reverse discrimination, which I felt would justify my stance. I have pretty much viewed this subject with blinders on since I first heard about it. After reading the posts by classmates and paying attention to what they had to say about it; my views shifted away from being biased towards affirmative action. I was able to read what they had posted and get a better understanding about the pros for affirmative action. Even though the group consensus for Unit 6 Case Study Issue B- Contemporary Discrimination was that Katie Sampson has the right to have the regents hear her proposal to have racial gender indicators eliminated from the admission policy; I was able to get a different point of view from those in our group who supported affirmative action. From carefully reading their postings, I could see the benefits of affirmative action for the minorities and women. I could also get from everyone’s posts that even if affirmative action remains; there are some things which need to be changed...
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...i50 Ann Rheum Dis 2000;59(suppl I):i50–i53 The pre-ligand binding assembly domain: a potential target of inhibition of tumour necrosis factor receptor function Francis Ka-Ming Chan Building 10, Room 11N311, Laboratory of Immunology, National Institute of Allergy and Infectious Diseases, National Institutes of Health, Bethesda, MD 20892–1892, USA Correspondence to: Dr Chan (fchan@nih.gov) Abstract Signalling by the tumour necrosis factor receptors (TNFR) is thought to be mediated by the binding of the trimeric ligand TNF to three monomeric subunits of the receptor. This ligand induced trimerisation model of TNFR signalling is mainly supported by crystallographic data of the p60 TNFR-1 and TNF complex in which the trimeric ligand interdigitates between the individual receptor chains and prevents the receptor subunits from interacting with each other. Recently, a domain NH2terminal to the ligand binding domain in the extracellular region of p60 TNFR-1, p80 TNFR-2 and Fas was identified that mediates receptor self association before ligand binding. This pre-ligand binding assembly domain or PLAD is critical for assembly of functional receptor complexes on the cell surface and may provide a potential target in the design of future novel therapeutics against diseases mediated by members of the TNFR family of receptors. (Ann Rheum Dis 2000;59(suppl I):i50–i53) Tumour necrosis factor (TNF) is a cytokine that plays an important regulatory part in both healthy and diseased...
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...THE FOUR MOBILE TRAPS The Most Common Mistakes Made by Mobile Apps and Websites SUMMARY SUMMARY: FOUR COMMON MISTAKES PLAGUE MOBILE APPS AND WEBSITES Companies creating mobile apps and websites often underestimate how different the mobile world is. They assume incorrectly that they can create for mobile using the same design and business practices they learned in the computing world. As a result, they frequently struggle to succeed in mobile. These companies can waste large amounts of time and money as they try to understand why their mobile apps and websites don’t meet expectations. What’s worse, their awkward transition to mobile leaves them vulnerable to upstart competitors who design first for mobile and don’t have the same computing baggage holding them back. From giants like Facebook to the smallest web startup, companies are learning that the transition to mobile isn’t just difficult, it’s also risky. This whitepaper describes the four most common mistakes that companies make in mobile apps and websites. The traps were identified through thousands of mobile user tests run by UserTesting.com. The mistakes are common because they grow out of some of the best practices that make a company successful in the traditional computing world. The more successful you’ve been in traditional computing, the more likely you are to make these mistakes in mobile. In the pages that follow, we’ll describe the traps, how to recognize them, and what you can do...
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...Mohd 1 Mohd Ali Professor Asbille On the Nature of Religion Throughout history it can clearly be seen that religion has played an important role in people’s lives. It is the one thing that is consistent across every culture. From Scandinavia to Japan, and from Ireland to Argentina, religion has played a role in the development of these societies. It does not matter what language the people speak or what they wear. Religion seems to bridge the gap without problem, rapidly spreading from one place to another in a matter of centuries, despite there being a cultural and language barrier. What makes religion so incredibly effective? Why is it that the concept has existed for literally as long as humanity has existed? What is the relationship between religion and culture? Are they two distinct entities, or are they two different manifestations of the same phenomenon? In order to answer these questions, first, a mutual platform must be developed and agreed upon, which will serve as the basis for development and proposal of arguments. First and foremost, this paper is a rational inquiry about the nature of religion, and as such this paper will establish arguments and analyze religion through the lens of rationality and science. This is not a paper about causality. The arguments developed here are built on the foundations of Objectivism, scientific realism, empirical analysis and strict adherence to logic. Furthermore, religion has to be rigorously defined...
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...1. Explain the terms of organizational strategy and strategic management? Ans; Strategic management is a way in which strategists set the objectives and proceed about attaining them .It deals with making implementing decision about future direction of in an organization. It helps us to identify the direction in which an organization is moving. It is continuous process that evaluates control the business and industries in which organization is involved. 2. Organization strategy is the strategy that concerned with your business creating a good value in eyes of your customers and making a strong position in the market. It describes the long term outlook for business and defining new technology and economic conditions. It can also be defined as knowledge of the goals, the uncertainty of event and need to take into consideration or actual behavior of others. 2. Describe the types of strategy in terms of organizational planning and development? Ans: : The types of strategy in terms of organizational planning development are following: * Corporate strategy: Corporate strategy is term which is used to combine or acquire with some other company. * Operational strategy: It is the term used by the area manager’s to give some instructions to the managers to sort out the problems within the organization. * Business strategy: it is the term used to enlarge our business ion the market by introducing new products and by god management skills. * Price...
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