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Mr Apple

In: People

Submitted By apple21
Words 471
Pages 2
Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best products and have become a brand to reckon with. It is one of the most well-known electronics companies of the world and Apple consumers are brand loyal as well as they tend to associate themselves with the brand. The 1984 advertisement of Apple which was shown only once in the Super Bowl revolutionized the advertising industry and helped Apple in creating a brand image. Soon after the departure of Steve Jobs the company lost it brand image as the advertisements now focused more on the price and features of the product rather than the brand itself. However, Steve Jobs rejoined the company in 1997 and a campaign was launched call “Think Different” which again helped the company restore its brand image in the consumers mind. This paper will talk about the IMC campaign of Apple..
Introduction of the Organization
Apple Inc. is well known for producing stylish, trendy, technologically advanced, and innovative products which are simple in nature and easy to use. Based in California, America, Apple is a brand introduced by Steve Wozniak, Steve Jobs, and Ronald Wayne on 1st April, 1976 focusing onsoftware and consumer electronics. Consumer electronics include mobile phones, personal computers, portable music players, peripherals, etc. Apple believes in revolutionizing the world by producing products with great quality and technological advancement, whether in electronic devices or software. The personal computers are installed with a world class operating system called the OS X which is highly recommended for publishing and graphic designing. The portable music player category is lead by Apple iPod and the supported online music store called iTunes. The distinctive advertising campaigns and products from its competitors have provided a unique position in the consumers mind.…...

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