Premium Essay

Mr Apple

In: People

Submitted By apple21
Words 471
Pages 2
Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best products and have become a brand to reckon with. It is one of the most well-known electronics companies of the world and Apple consumers are brand loyal as well as they tend to associate themselves with the brand. The 1984 advertisement of Apple which was shown only once in the Super Bowl revolutionized the advertising industry and helped Apple in creating a brand image. Soon after the departure of Steve Jobs the company lost it brand image as the advertisements now focused more on the price and features of the product rather than the brand itself. However, Steve Jobs rejoined the company in 1997 and a campaign was launched call “Think Different” which again helped the company restore its brand image in the consumers mind. This paper will talk about the IMC campaign of Apple..
Introduction of the Organization
Apple Inc. is well known for producing stylish, trendy, technologically advanced, and innovative products which are simple in nature and easy to use. Based in California, America, Apple is a brand introduced by Steve Wozniak, Steve Jobs, and Ronald Wayne on 1st April, 1976 focusing onsoftware and consumer electronics. Consumer electronics include mobile phones, personal computers, portable music players, peripherals, etc. Apple believes in revolutionizing the world by producing products with great quality and technological advancement, whether in electronic devices or software. The personal computers are installed with a world class operating system called the OS X which is highly recommended for publishing and graphic designing. The portable music player category is lead by Apple iPod and the supported online music store called iTunes. The distinctive advertising campaigns and products from its competitors have provided a unique position in the consumers mind.…...

Similar Documents

Premium Essay

Apple Inc

...Apple Inc. Unit 1 Case Study Professor Andrew Klein GM520 Strategic Human Resource Management February 5, 2013 Introduction Within the corporate world changes occur everyday companies are lost as well as gained, and in April 1976 another company began, a new and incentive change that basically transformed the world of computers. Two young men, whom had dropped out of college, created the new company. They were in their early 20’s, and like most young people were undecided what to do. They did have a passion and that passion was computers. Both men complimented the other with their skills, Steve Jobs had a vision on how he could see things as well as what he wanted to do, and Steve Wozniak was the brains and technical mastermind behind the plan. They built a circuit board for a computer in Steve Jobs garage and before they knew it Apple 1 was created. Their business became a small success and before they realized it they had roughly 200 sales in computers. Now that the business was becoming stronger and busier they needed to have help, and that help came from a man name Mike Markkula Jr. Mr. Markkula was also a young businessman whom had retired at the age of 33 from Intel (Apple Inc., p. 2). In 1978 Steve Jobs wanted to put a computer on the market that would be easy for all to use and that goal was accomplished with the Apple ll. With the company transforming as it did in such a fast and short......

Words: 1938 - Pages: 8

Premium Essay


...boss of Apple, came on stage in San Francisco to make one of the theatrical product announcements for which he is known. His trademark black mock-turtleneck was drooping from a fleshless frame, and his neck and cheeks were hollow. In hushed tones, the audience began wondering whether his pancreatic cancer—which he was treated for in 2004—had returned. The firm blamed a “common bug”, but Apple’s shares moved on various rumours. On July 21st its finance chief insisted that Mr Jobs’s health was a “private matter”, worrying investors. A few days later Mr Jobs called a reporter at the New York Times to explain that his condition was not life-threatening, but he did so “off the record”, so no details are public even now. Focused on the next iPhone, not the next chief executiveReuters Mr Jobs is arguably unique in the extent to which his identity and fate are intertwined with those of his company. Imagining Apple without Steve Jobs, or Mr Jobs without Apple, is difficult—as his exile from the company between 1985 and 1997 made plain. Only Warren Buffett, whose investment skill made Berkshire Hathaway what it is, has a comparable importance to his firm’s shareholders. But Mr Buffett acknowledges as much. When he had some benign polyps removed from his colon, he volunteered the details in a press release. He also publicly clarified his succession plan. Mr Jobs has done neither. So who might succeed him? Tim Bajarin, an analyst who has followed Apple for decades, thinks that Mr Jobs......

Words: 1242 - Pages: 5

Premium Essay


...An Built heydays. nearly as avid in creating Nxxx,2012-01-22,A,001,Bs-BK,E3 all of the Abroad of Almost Empire Almost all millionnotheydays. heydays. Almost the 70 in America. Today, few are. mous companies were in theirall of 70 million the 70 million Apple employsApple employs 43,000 43,000 peoAmerican jobs as other faiPhones, 30 million iPads iPads andiPadsApple employs 43,000 peoand iPhones, 30 million30 million iPhones, and Almost all of the 70 million heydays. plemous companies were in their and inple inUnited States and the the United States 59 43,000 other other products Apin America. products other products Ap- ple in the United States 59 million million ApApple employs million peo- 59 Today, few are. iPhones, 30 million iPads and overseas, a Late Edition small fracple sold last year year manu- were manu- 20,000 a small fracAlmost last sold were manu-heydays. ple and of the last year ple in the United Statessoldallplewere 70 million20,00020,000 overseas, overseas, a small 59 million other products ApAppleof Timesover 400,000 Ameri-YOR the employs 43,000 over Today, clouds the peotion over 400,000 Ameri- high iPhones, 30 million iPads andtion ofNew York thetion of and sunshine, 400,000 Am facturedNo. 55,658 overseas. VOL. CLXI .factured factured . © 2012 The NEW ple sold last year were manu- 20,000 overseas, a small .frac-overseas. overseas. © 2012 The New York Tonight, cloudy, a bitand NEW YO of in workers StatesMoVOL. CLXI . No.......

Words: 23337 - Pages: 94

Premium Essay


...3 Samsung Electronics and Apple Incorporated are the top two biggest smart phone companies. The sum of Samsung Electronics and Apple Incorporated’s output took almost 40 percent of total output in the world in 2015. Samsung Electronics produced about 32 billion smart phones, taking the first place. Apple Incorporated's production in 2015 is 22.7 billion, ranked 2nd . The smart phone industry is becoming more competitive. It is meaningful to study the smart phone industry with the knowledge we have learnt. In this part, our group decide to use the Cournot model to study how Samsung Electronics and Apple Incorporated act in the competition, how to maximize profits. Suppose: there are only two smart phone companies: Samsung Electronics and Apple Incorporated they sell phones at a same price P. P as Price, Q as total quantity of output ( billion ), Q₁ as the output quantity of Samsung Electronics, Q₂ as the output quantity of Apple Incorporated MC₁ as the marginal cost of Samsung Electronics MC₂ as the marginal cost of Apple Incorporated MC₁= MC₂ =464 dollars MR₁ as the marginal revenue of Samsung Electronics MR₂ as the marginal revenue of Apple Incorporated P=1000-6Q According to: Samsung Electronics’ action curve: MC₁=MR₁ P=1000-6Q Q=Q₁+Q₂ We can get Total Revenue for Samsung Electronics: TR₁=PQ₁=(1000-6Q-464)Q₁ =536Q₁-6(Q₁+Q₂)Q₁ =-6 Q₁ ²+Q₁(536-6 Q₂) MR₁=△R₁/△Q₁=-12 Q₁+536 -6 Q₂ MR₁= MC₁ =464 Samsung Electronics’ action curve: Q₁=6-0.5 Q₂ Apple Incorporated’s action......

Words: 364 - Pages: 2

Premium Essay


...Jobs, Pixar, and Disney: how would Apple be affected? Monday, January 23, 2006 · 3:14 am · 24 Comments “The calculus of the Walt Disney Company buying Pixar Animation Studios is, on its face, simple: big media conglomerate plus vaunted computer animation studio plus closer ties with Steven P. Jobs, the maverick Pixar founder, equals potential powerhouse,” Richard Siklos writes for The New York Times. “But because Mr. Jobs’s other job is chairman and chief executive of Apple Computer, a deal also raises the possibility of a warmer relationship between Disney and Apple if Mr. Jobs plays an active role at the company.” “Although there would be no direct equity relationship between Apple and Disney, Mr. Jobs would be the largest individual shareholder in both, and would be likely to hold at least a board seat at Disney,” Siklos writes. “In the complex and sometimes querulous dynamic between media and technology companies, such a move would no doubt raise questions about the ripples those ties can be expected to cause.” Siklos writes, “For example, would Mr. Jobs view Disney as the preferred content supplier for future generations of Apple iPods and other hardware that distribute and play media products like songs and TV shows? And would Disney’s media rivals be less inclined to do business with Apple as it introduced new services because they would be abetting a competitor? Similarly, will technology companies vying with Apple to develop new products for media......

Words: 385 - Pages: 2

Premium Essay

Strategic Management

...the world, and they are Apple, Inc. and Microsoft, Inc. Owners Bill Gates of Microsoft, and the late Steve Jobs & Steve Wozniak of Apple, Inc are probably three of the wealthiest and intelligent men in the industry. They share the dominant forces of being leaders in technology, yet sharing is not enough, they want the raining title. Cultural History Started in 1975 by owner Bill Gates, Microsoft is known to be the leader in computer software and supplies. Microsoft has spent years perfecting its software products and continue to provide updates and improvements yearly. Although Microsoft has been successful with their software line, they saw the need to expand their services in other areas of the market. Microsoft now operates three sectors of business, the Platforms & Service sector, Microsoft Business, and the Entertainment & Devices sector. The expansion in services were a great addition to the companies contiued success and growth over the years. As the years passed and the company continued to do well, Microsoft hired CEO Steve Ballmer in 2000 as the driving force behind the company but the company still remained the control of Mr. Gates as he was known to be very controlling and focused on the success of the company and the direction he wanted it to follow. Mr. Gates spent years working with small research groups on development and expansion, while Ms. Ballmer was responsible for the day to day operation of the company. However by 2008, Mr. Gates......

Words: 1234 - Pages: 5

Premium Essay


...destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new." These wise words came out of Jobs just a year after he got up close and personal with the notion of death, upon learning in 2004 he had a rare form of pancreatic cancer. On Wednesday, seven years later, he finally arrived at that "destination we all share." Above all, the loss of Steve Jobs is incredibly sad. But amid the raw, jumbled feelings in these early moments after hearing of his death, the other emotion that keeps surfacing is this sense of utter unfairness. More up his sleeve At 56, Steve Jobs, the co-founder of Apple, had given the world so much more than most people could ever dream - and he surely had so much more up his sleeve. And that is incredibly disappointing to consider. The secret to his success, the key to why his death is being mourned more like a pop star than a CEO and the biggest reason his untimely passing is profoundly unfair, are all the same: His products were polished reflections of an obsession with the customer experience. The consistent imprint across the products he touched over four decades - from the Macintosh, to the string of blockbuster Pixar movies to the lineup of iPods, iPhones and iPads - was an almost neurotic attention to the smallest details. And in the technology realm, he insisted on an unparalleled......

Words: 1171 - Pages: 5

Premium Essay


...COMPANY PROFILE Apple Inc. REFERENCE CODE: 5B0A0C20-9BB6-4284-A575-AC0F2261F45C PUBLICATION DATE: 29 May 2013 COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Apple Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................7 Key Employees...................................................................................................11 Key Employee Biographies................................................................................12 Major Products and Services............................................................................17 Revenue Analysis...............................................................................................18 SWOT Analysis...................................................................................................20 Top Competitors.................................................................................................27 Company View......................................................

Words: 10905 - Pages: 44

Premium Essay

Cross Equity Strategic Alliance

...In December, the company is set to go to trial in the third major antitrust lawsuit it has faced since Mr. JOBS died. His emails will play an important role in the case, as they did in the last two. But lawyers will probably have to work hard to give his statements a positive SPIN. The potential damages — around $350 million — are a pittance for a company that in its last quarter had an $8.5 billion profit. Executives are often told by their lawyers to be careful what they put in writing for fear it will end up as evidence in a courtroom. Perhaps Mr. Jobs did not get the memo. His emails in past lawsuits — a mix of blunt litigation threats against his opponents and cheery FINANCIAL promises for potential business partners — have made him an exceptional witness against his own company, even beyond the grave. Continue reading the main story RELATED COVERAGE The Beats Music app for the iPhone. The streaming service hadn’t gained much traction before Apple acquired it.Apple’s Plans for Beats Music Start to Take ShapeNOV. 19, 2014 Whole Foods, the grocery chain, said it had processed more than 150,000 Apple Pay transactions since the service started.Apple Pay Gives Glimpse of Mainstream Appeal for Mobile PaymentsNOV. 14, 2014 An iPhone 6 display in an Apple store in Shanghai. IPhone 6 sales offset slowing iPad purchases.IPhone Demand Provides Apple With Record-Breaking QuarterOCT. 20, 2014 The emails in all these cases present the good and bad of Steve Jobs — charmer......

Words: 474 - Pages: 2

Premium Essay

Microsoft Move

...By Geoffrey Rowan The Globe and Mail, September 3, 1997 Apple Computer Inc., which has misstepped more times lately than a drunken clog dancer, has finally made a move in the right direction, but it's probably too late. Apple is reclaiming its unique interface — the Macintosh operating system. And in any business, controlling the interface is where the money is, says intellectual property attorney Ron Katz of the San Francisco law firm Coudert Brothers. Any business, that is, except computers, where the interface war is long over. “With the Microsoft purchase [of $150-million (U.S.) worth of Apple shares], Apple is just a subsidiary of Microsoft now,” Mr. Katz says. “Apple has lost the battle. They lost it years ago. It was inevitable they'd lose it because they didn't control the interface.” True enough. When most people interact with a PC, they do so through a Microsoft Corp. operating system. Cupertino, Calif.-based Apple made a futile attempt to expand its relevance in 1994, by licensing its Mac OS to clone makers. Its hope was that more companies selling Macs would expand market share for the operating system, creating a virtuous cycle. More market share would mean more independent software developers writing programs that run on the Mac OS, and with more of that so-called application software available, more people would buy Macs. But in reality, by the time Apple licensed the Mac OS, its place in the market had been cemented. All the clones did was......

Words: 1183 - Pages: 5

Premium Essay

Social Performance of Organization

...Social Performance of Organizations - Apple John Professor Steven Davis, Ph.D BUS 475- Business and Society 01/22/2016 Social Performance of Organization Due to public scrutiny, media and consumer protection advocate. It is imperative that these US company are responsible for their products, services and action. Social performance of an organization is the best way for companies to monitor and police themselves and act responsible to the consumer, government and share and stake holders. Apple the Organization The nature of Apple Organization is prominently known for its hardware, software, laptops, computers, iPods, computer operating systems, iPads, and iTunes of products and services. Apple is known for its innovative selling and marketing strategies that gives them a cutting edge over competitors. The nature of Apple is to provide innovative products and technology for their loyal consumers. The structure of the Apple organization starts with the founder and President Mr. Steve Jobs, he is in the middle of the circle all decision making goes through him. With this structure he is the back bone of the organization in managing the board of directors and the company. The inner circles that are closest to him are the vice president which reports to him personal. The circles around the vice-presidents are the executive team, they also reports directly to Mr. Jobs. He created this structure is for the benefit of keeping the company intellectual property secret....

Words: 1567 - Pages: 7

Premium Essay


...Apple Computer, Inc. Company Profile Reference Code: 108 Publication Date: Nov 2006 Datamonitor USA 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 9754 4517 f: +49 69 9754 4900 e: Datamonitor Hong Kong 2802-2803 Admiralty Centre Tower 1 18 Harcourt Road Hong Kong t: +852 2520 1177 f: +852 2520 1165 e: ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing,......

Words: 6864 - Pages: 28

Premium Essay

Strategy Management

...California. Jobs attended Homestead High School in California and often went to the after school lectures by Hewlett-Packard Company. It was there that he met his eventual partner, Steve Wozniak. Jobs would have his early beginnings working at Atari as a technician building circuit boards. In 1976, he would start the company Apple Inc. with Steve with funding from a millionaire investor. In 1984, he developed the Macintosh, which was the first small computer with a graphic interface in its time. It had promise to revolutionize the whole PC industry. However, bad business decision and internal stife with his CEO would eventually cause Jobs to leave his own company. He went on to start two other companies; NeXT and Pixar. Pixar would be acquired by the Disney Company and NeXT would be acquired by his own Apple Computers Inc. With the acquisition, he returned to Apple Computers Inc. in 1996 as interim CEO. From that time on, the rise of Apple Computers began again as the iMac would be developed. The famous iPod and iPhone would later be developed and it would revolutionize the whole handphone and MP3 player industry. Under his leadership, Apple Computers Inc. became a force to be reckoned with. In 2009, Jobs would have a personal net worth of $5.1 billion. However due to the need for a liver transplant, Jobs took a break from his work since January 2009. Transformational leader Dubrin defines a transformational leader as one who “brings about major,......

Words: 969 - Pages: 4

Premium Essay

Apple Inc Organizational Structure

...also depicts levels of management from the top down. The organization that I would like to work for is Apple Inc., In this essay, I will give a brief overview of the company’s history, define it organizational structure and effects it have on the success of the organization, distinguish between leadership and management, describe the culture and the core capabilities which lead to Apple becoming the most powerful company in the nation. Company History Apple Computers Inc., was established by Steve Jobs and Steve Wozniak in 1976 with the release of the Apple computer. In 1977 Apple Computer Inc., became incorporated and successful until 1984 when things took a turn for the worst because of financial hardship and power struggle between leadership which lead to Steve Jobs resignation; however, he remained the Chairman of Apple Computers Inc. In 1997 Jobs and Wayne reunited, and Jobs became the interim Chief Executive Officer (CEO), and quickly made changes to the organizational structure, which reversed its declining sales. In 2000, Jobs became the CEO of Apple Inc., and introduced the IPOD, a digital music player which sold 100 million units, which was the turning point for the company. Mr. Jobs was the brain of Apple, known for creating the Ipod touch, Ipad, Mac Book and an online store called Itunes. Organizational Structure Prior to the return of Steve Jobs, Apple Inc, was almost non-existent due to the lack of leadership and management, declining sales and poor......

Words: 1332 - Pages: 6

Premium Essay

Apple 2010 Case Analysis

...Case 2: Apple Inc. in 2010 The establishment of Apple Inc in its early history always was based on innovation. The founders were highly successful designers and builder , but the key to success was the abilities of the financial partner Mr. Markkula. Mr. Markkula was the key figure for gaining financial capital for the start-up business. Apple wanted to bring a computer into the market that was easily utilized by customers. Apple Computer was focused on differentiation in the beginning providing products to its consumers. Their success would eventually cause others to focus on this market of which IBM caused changes in Apple’s market Apple’s changes of CEO are easily identifiable by the company’s changes in strategy. Some strategies were internal such as reducing costs and others external were in marketing to increase brand recognition. Upon Jobs return to CEO, he clearly identified his strategy as differentiation providing the customers a product that they would only want to purchase from Apple Inc. Jobs utilized his external resources to develop partnerships with Microsoft and Intel to improve upon the Macintosh platform. Apple was very successful in this venture providing their customers with a high quality product of which they willingly paid premiums to enjoy. Apple Inc sought to provide its patrons an ability to see first-hand how their products operate through the opening of retail locations. Apple’s CEO called this the Retail Strategy which makes sense by bring...

Words: 502 - Pages: 3