Premium Essay

Mr Bentley

In:

Submitted By andybentley007
Words 3361
Pages 14
Strategic Management
BUS3005
Portfolio
Jokull Johannesson

Contents:
Introduction
Step One
Step Two
Step Three
Step Four
Step Five
Step Six
Step Seven
Conclusion

Introduction:
Strategy is a core component in business. In order for a business to survive they need to have a good strategy. This portfolio consists of a strategic plan for the product; Jaz cola. Jaz cola is one of the many products of the Coca Cola Company. It will look at the seven steps of strategy formulation for Jaz cola.
Step One, Industry Analysis:
Jaz cola is a product that coca cola introduced in the Philippines and is mainly targeted in the middle island, the Visayan Islands.
Potential Entrants * Cosmos bottling company * Rubicon Drinks Ltd * Boost Drinks
Potential Entrants * Cosmos bottling company * Rubicon Drinks Ltd * Boost Drinks
Firstly I will look at the drinks industry for the first step; Industry analysis. So I will be using the Porter’s 5 forces model;

Buyers * Local stores * Pongko Pongko Market
Buyers
* Local stores * Pongko Pongko Market Suppliers
Suppliers
Competitive Rivalry
Competitive Rivalry Threat of Entry – High Bargaining Bargaining Power - Low Power - Low
Substitutes
* Juice * Tea/coffee * Iced Tea * Health drinks
Substitutes
* Juice * Tea/coffee * Iced Tea * Health drinks Threat of substitutes – High

The potential entrants could be bottling companies that decide to make their own drinks, as it has been seen that producing drinks is not very costly however bottling and distribution is. For example there is a bottling company in the Philippines called; Cosmos Bottling Corporation

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