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Mr Robert Allison

In:

Submitted By raab1994
Words 3165
Pages 13
Robert Allison

W12020458

Business with International Management

Global Supply Chain Management
MO255

Alireza Shokri

Word Count:

Task 1 – 834
Task 2 – 989
Task 3 – 828
Summary – 500
Overall – 3000

Task 1

In recent years the media has a lot to talk about with regards to the British supermarket industry. The main issue raised has been targeting the “horse meat scandal” which has been a major talking point amongst the British public since the media began making it such a relevant topic. This issue is mainly down to the supply chain link between the raw materials supplier and the retailer. An example of this is frozen foods company Findus having to recall a large amount of its lasagne meals due to their supplier Comigel raised concern that its products didn’t “conform to specification” (Bowling, 2013). Tests were performed on the products supplied by Comigel and out of the 18 products tested they found 11 to be containing between 60 and 100 percent horse meat traces (Bowling, 2013). Another good example of the horse meat scandal in the media is with Tesco supermarkets. Tesco’s everyday value frozen burgers which used meat supplied by Silvercrest Foods (Hegarty, 2013) were tested to analyze the percentage of meat in each burger. Out of the 27 beef burgers that were trialed 10 tested positive for horse DNA and 23 positive for pig DNA (Hegarty, 2013). The highest level of horse DNA found in any of Tesco’s value burgers was a massive 29.1% and since the conclusion of these tests there has been a withdrawal of around 10 million burgers (Hegarty, 2013) and an 2 page spread “unreserved apology” has been made by Tesco themselves (BBC News. 2013). They have also decided to drop Silvercast suppliers saying the “breach of trust [was] simply too great” (BBC News, 2013).

These cases of horse meat being found in burgers and lasagne across the county

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