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Mr Yo

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Research In Motion (RIM) commonly known as RIM is an Canadian company is the primarily maker and provider of BlackBerry wireless devices and e-mail services (Roberto, 2010). In 1984, Research in Motion Ltd. (RIM) is founded by Mike Lazardis. The headquarters of the company are in Waterloo, Ontario, Canada (RIM, 2012).
Slogan
Following is the slogan of RIM:
“Love what you do” (BlackBerry, 2012).
Company Overview
"Research In Motion Limited (RIM) is the company behind the BlackBerry product line" (RIM, 2012). RIM is a designer, producer and marketer of wireless solutions in the worldwide mobile communications market and revolutionized the mobile industry with launch the BlackBerry smartphone in 1999 (RIM, 2011). The company was founded by Mike Lazaridis and RIM was established in 1984, while Lazaridis was studying at the University of Waterio, Ontario (RIM, 2011). There are approximately 16.000 employees in the company and the company's approximately 5000 employees work in the R&D department, in Europe, Canada and the U.S (RIM, 2011).Since 1996 the company has been developed and grown and RIM the world's fastest growing company became the cover on the Fortune magazine in August 2009 (RIM, 2011). Approximately 150 million BlackBerry smartphones sold in 2011 (RIM, 2011).Blackberry smartphones are the top-selling smartphones in the US (Maisto, 2012).
Mission Statement
RIM's mission is to make BlackBerry smartphones and other products became the most popular around the world (Roberto, 2010). Improve the own technology and produce more quality products to present to the world. In addition ensure customer

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