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Mrk 100 Journal

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Submitted By Ronicole04
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The marketing plan is a tool used to develop and present a company’s marketing strategy. At minimum, the plan should contain descriptive information on the company, its products or services, target customer, marketing research, advertisement, promotions, and a list of actions items that is supported with a strategy plan for execution.
Directions: Create a fictional start-up company that serves the U.S. market with a product or service.
Company Overview Owner(s): | Leslie Bolinsky and Family | Company Name: | Hope's Mystic Scents | Product Name: | All-natural Candles, Incense, Lip Balm, Body Wash, & Lotion | Location: | Suffolk, VA | History (yrs.): | 3 |
Section 1: Executive Summary
Hope’s Mystic Scents was started by Leslie Bolinsky and Family. Our family started this company to provide natural products at an affordable price. These all natural products provide a safe environment for anyone with skin or breathing problems. Our mission is to provide quality candles, incense, lip balm, lotions, and body wash that will not hurt any individual who uses our product because it is all natural and safe. We were blessed with a beautiful daughter Hope whom suffers with eczema. After trying all kinds of different products guaranteed to help her we were at our wits end. Then we came up with the concept of all natural scented items that will not harm anyone.

Product description
Our all natural products can be altered to meet an individual’s needs for scents and décor. We strive to keep every customer happy by providing all natural products with an individual focus. The color and shape will vary with each order. The packaging can also differ depending on what the customer orders. Rather it be one item or a basket of items. The labels on each of our products contains the all-natural ingredients used to make the product.

{This section does not require

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