...Adidas Group is a German publicly traded company that manufactures and distributes sportingapparel, shoes and equipment to the public. Adidas is the largest manufacturer of sporting apparelin Europe, and is the second largest manufacturer in the world, behind its greatest competitor, Nike. 1949 The foundation 18 August - adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler. Adidas roup produces not only sport shoes, it produces: •bags, shirts, watches, eyewear, and other sports- and clothing-related goods. One of the reasons Adidas is such a reputable brand in the industry is due to a well establishedbrand name, and also Adidas commitment to consumers. Under the Adidas name, many products are manufactured and distributed, under three different categories and logos: ● Adidas Performance ● Adidas Originals ● Adidas Style All three of which still contain the signature three stripes incorporated into the logos to signify the Adidas brand.Each of these three Adidas brands covers a different targeted segment of the market that the AdidasGroup is operating in. It appears that the Adidas Group is targeting both male and female consumers who passionate and focused on living an active lifestyle. Adidas Performance is focused on delivering excellent quality sporting apparel and products to all sporting enthusiasts, regardless of their age. Adidas has the ability to appeal to both a young and...
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...LO1 Hello, you might be wondering how we will increase your product’s sales in the local realm and community... The answer sounds simple enough, marketing! (Brown 2007, p.13) But sometimes as in this case things are not as simple as they sound, so I will present a solution to you. To begin let’s examine what the word marketing means. (Investopiedia.com) notes Marketing is the means of communicating a product or service to a targeted demographic. The word demographic is the specific or target audience of advertising. ( Bacher 2001, p.19) This combination of marketing our product to a demographic is what will make this project a success. Marketing though is made up of up several elements- Research: The first step a business owner should take in marketing their product or service is research. Research encompasses studying the market or available consumers for your product. This will reveal the true demand for a product or service, a company’s competition, and who to advertise the product or service to. Strategy: The second element of marketing is process of taking information learned from research and using it to develop a company goal for marketing a product or service. This element is essentially the process developing a sense of how successful a product or service will be. Planning: This is conjuring up a plan to market achieve goals considered in the strategy element. Coming up with a definitive plan to achieve a desired result is the heart of marketing. The final element of...
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...5 persons whom I love so much i. My mother: I love my mother so much because I think without her it is just impossible for me to survive in this world. She always supports me in every sphere of my life. Besides she is responsible in her works and always maintains our family. I always share all of my feelings with her. That’s why she is one of my lovable persons in this world. ii. My father: I also love my father as well. He is not only friendly with me but also he always try to learn me something new. His personality is so much praise worthy and he is successful in his position. He is my idol and I will always try to be like him. Sometimes he was strongly behaved with me but that was only for my well-beings. So, he is one of my lovable persons in this world. iii. My sister: My sister is four years older than me but no doubt is that I am so much frankly and friendly with her. Science my childhood I always share all of my personal matters with her and she always help me to sort out the problems. I always love her activities and many things I learnt from her. She always motivates me positively and I really love my sister very much. iv. Tanvir: One of my best friends is Tanvir. He is not only my friend but also my brother. Every little thing I shared with him and he also shared his feelings. Our friendship is about three years and we know that we can’t pass a single day without each other. I love him...
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...Expansion into Online Marketing/E-Commerce Table of Contents Executive Summary…………………………………………………………………… 3 Introduction……………………………………………………………………………..4 Research Findings………………………………………………………………………5 Finding Number 1………………………………………………………………5 Finding Number 2………………………………………………………………6 Finding Number 3……………………………………………………………6, 7 Recommendations………………………………………………………………………8 Conclusion………………………………………………………………………………9 References………………………………………………………………………10 Executive Summary Monte Carlo Magic, LLC is a medium level competitor in the casino gaming supplies industry within the United States. Monte Carlo Magic, LLC. has eight retail locations across the United States servicing the main casino centers within the United States. Monte Carlo Magic, LLC. desires to become a larger player within the casino gaming supplies industry not only in the Unites States, but expand their reach globally. Currently, the cost for opening retail locations in casino centers around the globe is an expensive venture. The large investment costs would include retail outlet leasing, manpower costs, warehouse distribution supporting the individual retail outlets and political climate of the different countries we expect to expand into. It is our position that we can accomplish the same market penetration by providing...
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...srt THE COHESION CASE: ADIDAS GROUP - 2011 Evaluation of Vision/Mission Statement 1. The Adidas Group strives to be global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. * Market * This mission component clarify that AG compete with other competitors such as Nike, Under Armour (UA), Callaway Golf (ELY), and the Armani Group. 2. We are committed to continuously strengthening our brands and products to improve our competitive position. * Products or services * In this component of mission statement, Adidas Group has sold three main product groupings to their customers which are footwear, apparel and hardwear. * For example, Adidas even become the major supplier of team kits for international football teams to remain international competitive. 3. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. * Technology * Regarding to the component in this statement, it can be seen that the new Adidas product is the Adizero Feather, the lightest everyday running shoe weighing only 160g which enables the athletes to run faster and improve performance. 4. We are consumer focused and therefore we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value. * Customers ...
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...(Sam Ashe-Edmunds and Media 2013). On the other hand, marketing strategy of any company focuses on selling products. In other wrds, marketing strategy compromise of producing high margine profit product, targting ceratin customers demograpghic, pricing services on two things: profiblity and company requirments, presenting products trough promonotional channels without dmaging the brand (Sam Ashe-Edmunds and Media 2013). All that has been applied successfully in Ryainair situation. Ryanair’s main target is to prsent itselfe as the cheapest low cost airlien operator in Eurpe. That has been achived through successful mrketing strategy of contnious enhancing its offers and enlarging its promotions of cheap services (Ryanair 2013). Ryanair ‘s objective is to increase the quantity of customers using its services while focusing on mintining low cost operations and improving itsefficincies (Ryanair 2013). Ryanair has around 26 bases in Eroupe, the favorite destenation for passengers from the uk and vice versa. In additon to that , Ryanair is using unified fleet of boieng 737-400s , which means the company does not have totrain maintance crews on maintianing new areoplanes. What is more, thse areoplanes can easily fly to the USA without any refulling problems. All these strong points has made marketing rayainrair services is esy task. The company can cover all lesiure destinations t no extra cost. At the same time, the company can offer cheap flights to the USA , s part of the...
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...BRIEF INTRODUCTION The very first time the Abuja carnival was held back in 2005, it was amazing and since then has remained an event to look forward to every year .Each year offers different dazzling and spectacular display of the rich and diverse culture of one of Afrca’s richest countries:Nigeria. The Abuja carnival showcases the creative spirit of the Nigerian people and their passon for festivity. This prestigious event is an assemblage of contingents from the 36 states of the country and of course the Federal Capital Territory, Abuja. All states converge in Abuja on the set date at the given location and parade through the Abuja metropolis with each state making it’s own unique statement in whatever cultural ensemble, lifestyle or tradition that is theirs. Weeks and sometimes months after the carnival ends, one can still feel the charge of excitement surging through the city. All over, Nigerian people are excited and ready for the lively parades, festive street parties, decorative floats, enlightening cultural exhibitions, fascinating boat regatta, dazzling masquerade extravaganzas, exquisite food fairs and upbeat music concerts. For three days,the people experience a phenomenal celebration to be remembered. Some activities for the event include • Durbar This is an established cultural event commonly found among the people of Northern Nigeria. It is one of the world’s longest processions of horsemen and women and reveals the past glories of the Emirate before the...
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...1. Company review |Warid Telecom | |[pic] | |TYPE |Private | |FOUNDED |2004 | |HEAD QUATERS |301-Dhabi Tower, Hamdan Street, Post Box 44222, Abu Dhabi, United Arab Emirates | |KEY PEOPLE |Sheikh Nahayan Mabarak Al Nahayan, Chairman | | |Mr. Bashir A. Tahir, CEO Abu Dhabi Group & Warid International | |INDUSTRY |Telecommunication | |PRODUCTS |Telephony | |WEBSITE |www.wridtel.com | Warid Telecom International is an Abu Dhabi based mobile telecommunication firm providing telephony services in Bangladesh and Pakistan. 2. Executive summary Warid is preparing to launch a new product, the Light, Warid modem and supportive...
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...BIRKBECK UNIVERSITY OF LONDON Marketing Analysis Nokia Gabriel Fernando Scherer The Marketing Challenge - FFMN012H4 Neil Coade 18/11/2014 BRIEF HISTORY Nokia is a Finnish company with over a hundred years of history. When funded in 1871 the company used to produce a range of different products, such as tires, boots and cables. In 1967 Nokia merged with the Finnish Cable Networks and the Finnish Rubber, becoming a company dedicated to telecommunications, and was the first company to lunch a mobile phone in a car in 1982. After 10 years, in 1994 Nokia concentrated itself in the telecommunications with the GSM technology, launching the 2100 series. The company predicted to sell four hundred thousand phones, but the sales reached twenty millions. Nokia became a world leader for the next 10 years, when in 2004 started to lose market quotes, losing 35% of the world market. It’s in 2007 when Apple lunched its first Iphone that the loss of Nokia leadership was consolidated, since there only drops in the market and profits. In 2011 the process of Nokia being bought by Microsoft started and nowadays Nokia Mobile is part of Microsoft group. NOKIA’S VISION AND MISSION Nokia’s vision has been the same for about 20 years and it is simple: Connecting people. Its vision is to transform the whole world in a small village, making possible a small farmer in Africa to connect with the world as well as facilitating the communication of a big CEO in New York. Their challenge...
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...Problem Statement In the “Dove: Evolution of a Brand” case, Deighton identified several problems that Unilever faced with Dove's “Real Beauty” campaign. First, Unilever "risked moving the [Dove] brand ... at odds with its heritage" (Deighton, 34). In doing so, they lost the aspirational element, the brand did not promise attractiveness, and they effectively debunked "the whole reason to spend ... more for the product (34). Secondly, to that end, “The Campaign for Real Beauty,” in some circumstances, did not mention a product, and therefore, measuring return on investment in media became difficult (34, 37). Unilever/Dove stood for a point of view, “real beauty,” to unify functionality by presenting an "alternative view of the goal of personal care" (33). However, in doing so, they abdicated "responsibility to manage what was said about the brand" and put their multibillion-dollar asset at risk (31). They risked "putting the 'Real Beauty' story out on media like YouTube, where consumers were free to weigh in with opinion and dissent" (31). Unilever/Dove tried to account for media dissent: resulting parodies; and questions about Unilever's sincerity, objectivity, and motives (36, 38). They attempted to "make sense of the [brand] strategy that was building meaning by courting controversy" (38). They also had a risky strategy of taking up the “cudgels for reality,” where in how to express it was difficult (38). Did honesty "leave women enough freedom to dream" or identify Dove...
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...[pic] Bachelor of Science Program BMGT 3003s Marketing Research Name : Liu TongLu Student No. : 11212950 Lecturer In-Charge : Mr. Shawn Wong Submission Date : 12 July 2013 Word Count : 2800 UNIVERSITY COLLEGE DUBLIN NATIONAL UNIVERSITY OF IRELAND DUBLIN TABLE OF CONTENTS 1. Corporate and Product Profilo............................................................................. 3 2. Research Objective.......................................................................................... ......3 3.Research Methodology......................................................................................................3 3.1 Over Research Design .............................................................................3 3.2 Questionnaire Design................................................ ..............................5 3.3 Sampling Plan..................................... .....................................................7 3.4 Method of Data Collection and Analysis..................................................7 3.5 Limitation..................................................................................................8 4. Findings and Analysis.............................................................................................9 Recommendiations.....................
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...1. INTRODUCTION: People around the world are becoming more aware of the environmental stresses humans are placing on the planet. Newspapers, magazines, television, and other media feature wide coverage of environmental problems, whether they are local (e.g., depleted fisheries and air pollution) or global (e.g., ozone depletion and climate change). Many consumers now display concern about environmental deterioration. Increasingly often they ask how much impact a product will have on the environment during its lifespan or during its disposal. This is the major impetus for green products and green marketing. A closely related reason is the competitive advantage or sales potential that some corporations now see in green products. Green Marketing is an attempt to characterize a product as being environmentally friendly. In general green products are made from recycled content and/or designed for reuse, recycling, or remanufacturing. They are usually non-toxic, energy efficient, and durable. However, green is a relative term and depends on the individual situation. 2. DEFINITION: Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment Conventional marketing involves selling products that satisfy consumer needs at affordable prices. Green marketing must...
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...INTRODUCERE Marketingul direct poate fi definit ca un ansamblu de concepte, tehnici si instrumente de marketing, concretizate într-un demers orientat direct, personalizat si interactiv catre consumator, urmarind generarea unei reactii cuantificabile a acestuia si crearea unei platforme relationale de marketing pe termen lung. Instrumentele utilizate de catre marketingul direct sunt în buna masura similare celor specifice marketingului „traditional”, similaritatea mentinându-se si la nivelul notiunilor si conceptelor de baza folosite. Concretizarea conceptelor, tehnicilor si instrumentelor specifice o reprezinta campaniile de marketing direct, proiectate si realizate în vederea atingerii unor obiective specifice. Este esentiala precizarea ca nu se poate vorbi despre campanii-tip care sa solutioneze probleme-tip. Desi cadrul general al acestora este comun, ceea ce le separa în mod decisiv este, dincolo de datele concrete ale fiecarei situatii în parte, creativitatea celui sau celor care le proiecteaza si le realizeaza, fapt care confera acesteia o pozitie determinanta pentru succesul campaniei. Elementele de referinta pentru ansamblul campaniilor de marketing direct sunt utilizarea bazelor de date, comunicarea directa cu consumatorul si stimularea unui raspuns direct si imediat din partea acestuia. Noile dezvoltari conceptuale în domeniu vor trebui sa tina cont de evolutiile înregistrate în sectoarele telecomunicatiilor si informaticii ceea ce face ca accentul...
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...Internship Report On “GSK’S Financial Performance Trend Analysis” Azizur Rahman Submitted By:- 08104091 _ _ _ _ _ _ _ _ _ _ _ _ _ 400 BUS – Spring 2012 . Jabir Al Mursalin Submitted To:- MdLecturer of BRAC Business School BRAC University Dept: BBS Date of Submission: 24th May, 2012 Letter of Endorsement The Internship Report entitled GSK’S Financial Performance Trend Analysis has been submitted for partial fulfillment of the requirements for the degree of Bachelor of Business Administration, Major in Marketing & Finance Faculty of BRAC Business School on Spring 2012 by Mr. Md. Jabir Al Mursalin, Id # 08104091. The report has been accepted and may be presented to the Internship Defense Committee for evaluation. (Any opinions, suggestions made in this report are entirely that of the author of the report. The University does not condone nor reject any of these opinions or suggestions). ______________________ “Mr. Md. Jabir Al Mursalin” Lecturer...
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...Internship Report On “GSK’S Financial Performance Trend Analysis” Submitted By:- Azizur Rahman 08104091 _____________ BUS – 400 Spring 2012 Submitted To:- Md. Jabir Al Mursalin Lecturer of BRAC Business School BRAC University Date of Submission: 24 May, 2012 Dept: BBS th Letter of Endorsement The Internship Report entitled GSK’S Financial Performance Trend Analysis has been submitted for partial fulfillment of the requirements for the degree of Bachelor of Business Administration, Major in Marketing & Finance Faculty of BRAC Business School on Spring 2012 by Mr. Md. Jabir Al Mursalin, Id # 08104091. The report has been accepted and may be presented to the Internship Defense Committee for evaluation. (Any opinions, suggestions made in this report are entirely that of the author of the report. The University does not condone nor reject any of these opinions or suggestions). ______________________ “Mr. Md. Jabir Al Mursalin” Lecturer Academic Internship Supervisor Transmittal Message May 24, 2012 Mr. Md. Jabir Al Mursalin Lecturer BRAC Business School Subject: Letter of Transmittal Dear Sir, I am taking the opportunity to submit the report on “GSK’S Financial Performance Trend Analysis" as a requirement of my internship at GlaxoSmithKline Bangladesh Ltd. under the BBA Program of BRAC University -Bangladesh I worked as an Intern in the Secretarial & Legal Division at GSK Bangladesh Ltd. for 12 weeks gaining a working knowledge of the various finance...
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