Premium Essay

Mrkt 101 Week 1

In: Business and Management

Submitted By bruce55green
Words 569
Pages 3
Ford Motor Company Bruce Green
MKT 111B
11/18/13
Prof L. Ford Motor Company was founded by Henry Ford in 1903. The company has been family owned for over 100 years and is one of the largest family controlled companies in the world. When Ford started producing cars, they were too expensive for the middle class. Ford helped develop new ways to make the automobiles affordable. In 1913, Ford started the first assembly line. More recently, as the economy began to collapse the sales and profit for the company followed. The company went through some rough years. Eventually they would rebound by resizing and consolidating. Sustainability is at the top of the company’s business. William Clay Ford Jr. says, “Sustainability at Ford Motor Company has evolved from an idealistic vision into a core part of our business. Our commitment to responsibly use our resources to create long-term value has guided us successfully through periods of rapid change and shifting markets.” Their endless commitment has led to Ford becoming profitable now. The company released thirteen trends for 2013. The biggest trend for the company, trust is the differentiator. This means the company wants the consumer to trust them. Trust has become very important to consumers. Ford Motor Company produces cars and trucks, also they provide a financing service. This is called Ford Credit and allows the company to do all business in house when selling a automobile. Providing this service saves the company money while also offering tools for the consumer to choose their financing options. One Ford, One team, one plan and one goal is Ford Motor Company’s mission. Each part of a mission statement can be very important for employees. Every employee wants to know that they are needed in some way. This mission statement is clear that Ford considers each employee a vital part of the

Similar Documents

Free Essay

Michigan Route

...Michigan Route Updated 1-1-12 Date: 1-9-11 Name: Gladys ======================================= Friday ============================================== Westfield IN-1 Union Street Flowers*** - 317-867-2525-101 S Union St - Becky/Craig - all set 10x Sheridan-2 Irenes* - 317-758-5415 – 414 South Main - Rachel – all set 1x/were closed on Friday Tipton-3 Bouquet Barn** - 765-675-2901 - 223 Ash St - Tammy – THAT B FINE Jean's Flowers** - 765-675-7591 - 125 W Jefferson St - Jean/Lee – not interested 4x Sharpsville-4 Brumbaugh Florist*** - 765-963-2739 - 4158 N 400 W - JoLynn – OK U CAN STOP Russiaville-5(Back-up) The Rose Garden* - 765-883-8434 - 100 W Main St - Kathy/Tim – pass this time 1x Kokomo-6 Banner Flower House*** - 765-459-5166 - 1017 S Buckeye - Janice – don’t need 1x Bowden Flower/Gifts*** - 800-546-3301 - 313 US HWY 31 - Dick/Linda – all set 2x Flowers by Ivan/Rick* - 765-457-5541 - 404 E Harrison St - Ivan - don’t need 18x Jefferson House/Flow*** - 765-452-8269 - 4300 W Jefferson Rd –Pam – were ok 3x White Lily Flower - 765-459-0637 - 2130 West Sycamore Street (NEW) Susan – not interested 3x Burlington-7 (Back-up) Burlington Flowers* - 765-566-2016 - Main St - Pat Carousel Flowers - 765-566-2061 - 705 Michigan Rd, (NEW) Flora-8(Back-up) Flower Shoppe - 574-967-3022 - 7 S Center St (NEW) – don’t need 1x/won’t be here 1x Galveston-9 Joy Florals*** - 574-699-0506 - 202 S Sycamore St – Pam – don’t...

Words: 5844 - Pages: 24

Premium Essay

Corporate Social Responsibility

...Approach Individualism Approach Moral Rights Approach Justice Approach Factors Affecting Ethical Choices The Manager The Organization What Is Social Responsibility? Organizational Stakeholders The Ethic of Sustainability and the Natural Environment Evaluating Corporate Social Performance Economic Responsibilities Legal Responsibilities Ethical Responsibilities Discretionary Responsibilities Managing Company Ethics and Social Responsibility Ethical Individuals Ethical Leadership Organizational Structures and Systems Ethical Challenges in Turbulent Times Economic Performance Social Entrepreneurship Managerial Ethics and Corporate Social Responsibility LEARNING OBJECTIVES After studying this chapter, you should be able to do the following: 1 2 3 4 5 6 7 Define ethics and explain how ethical behavior relates to behavior governed by law and free choice. Explain the utilitarian, individualism, moral rights, and justice approaches for evaluating ethical behavior. Describe how individual and organizational factors shape ethical decision making. Define corporate social responsibility and how to evaluate it along economic, legal, ethical, and discretionary criteria. Describe four organizational approaches to environmental responsibility, and explain the philosophy of sustainability. Discuss how ethical organizations are created through ethical leadership and organizational structures and systems. Identify important stakeholders for an organization and discuss how managers balance the...

Words: 21252 - Pages: 86

Premium Essay

Wns Hand Book123

...Student Handbook 2012 WELCOME TO WAIKATO Welcome to the University of Waikato. I hope you make the most of your time here and the opportunities that will present themselves during the course of your study. You have come to an excellent university that is ranked top in 10 subjects under the Government’s Performance Based Research Fund. We are also internationally connected; we have research connections and student exchanges with some of the world’s top universities. I urge you to consider taking part in these while you are with us. Here at the University of Waikato, you will be taught by lecturers who are leaders in their fields of research and who win national teaching awards. We are proud of our academic quality and the fact that we turn out sought-after graduates who go on to take up important roles in all parts of the world. You will already have noticed our beautiful campus which is set in 68 hectares of gardens, green space and lakes. At the heart of it all is the new Student Centre, which was completed in 2011. With its accessible areas, Library services and multitude of facilities, it is a place for students to study or just gather together and we are very proud of this building. In 2011 we celebrated 10 years of another important building, the Gallagher Academy of Performing Arts. This world-class facility was the vision of a group of driven Waikato people. It quickly became a focal point in the campus and continues to be an important venue for the performing...

Words: 126279 - Pages: 506