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Mrs Fields Case Study

In: Business and Management

Submitted By jgoux2
Words 2160
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Mrs. Fields’ Cookies
Case Study Assignment

1. Would you describe Mrs. Fields’ Cookies as more of a functional hierarchy structured along traditional functional lines or more of an IT-enabled network consisting of tailored business processes?
I would describe the organizational structure of Mrs. Fields’ Cookies as being an IT-enabled network consisting of tailored business processes. Throughout the different sections of the case study, several examples support the notion that Mrs. Fields’ organizational structure aligns with the descriptions and characteristics of a networked structure. The importance that the organization places on Information Strategy and the innovative control processes in place also support this claim. In order to prove this, I’ll start by discussing the basic descriptions and characteristics of a networked organizational structure. Then, I’ll demonstrate through examples how Mrs. Fields’ is a proper fit to these descriptions and characteristics.
Pearlson and Saunders describe a networked organizational structure as formal and informal communication networks that connect all parts of the company, as opposed to the bureaucratic form with defined levels of management in a hierarchal structure. Randy and Debbi Fields did not like the idea of a hierarchy because they believed it leads to a focus on managing people instead of business processes. At Mrs. Fields’ Cookies, there was no official organizational chart. Although there were job titles and responsibilities, communication took place between people as needed, regardless of the position. An nformal network is defined as a mechanism, such as ad hoc groups, which work to coordinate and transfer information outside the formal reporting relationships. Paul Quinn, the Director of MIS, described the informal communication process for systems development by saying: “Anyone can come to me or any of…...

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