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Msc in Business

In: Business and Management

Submitted By mikejones12
Words 21311
Pages 86
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Factors Effecting Small and Medium Enterprises, Selection of Market Entry Mode

Naveed Hussain Malik (naveed.hm@gmail.com) 770325-3059
Masood Hussain Chudary(zindagi03@hotmail.com) 801014-5855

Supervisor: Eva Wittbom

Masters Degree Thesis in Business Administration
School of Management Sciences

Date of submission
Abstract

Development in infrastructure limits the communication gap, speedy travel and low cost tariff barriers as well other drivers of globalization have made overseas markets easier to get small firms and gave more opportunities to SME´s internationalize. The market entry mode choice or selections have strong effect the success or failure of the company. For instance an insufficient or wrong entry mode selection can decrease opportunities and limit important choice for the firm and could lead to high financial loss as well as lose control on overseas market. The purpose of research study is to provide a deep and better understanding of the factors those effecting SME´s selection of market entry mode. Research question how can the influence of internal and external factors on the selection of market entry mode. A frame of reference led to the building of summary which in turn became the basis for data collection. Two qualitative case studies for Pakistani SME´s namely socks knitter Pakistan and RK International were undertaken. The main findings shows the clear link between the theories claim to be internal and external factors influencing market entry mode choice between SME´s.

Key words: Small and medium enterprises, market entry mode, internationalization.

Acknowledgement

In the name of Allah, the most gracious and the most the most merciful

The research study was done at the Blekinge Tekniska Hogskola, School of Management Sciences...

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