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Multinational Creative Business

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SUCCESSFUL MULTINATIONAL COMPANY IN CREATIVE BUSINESS
Oleh: Stephani Herman - 0131111014 1. GOOGLE “Google’s mission is to organize the world’s information and make it universally accessible and useful.”
Google adalah sebuah perusahaan kelas dunia yang sangat populer. Dengan Google, sekarang kita dapat mengakses hampir semua informasi yang kita butuhkan dengan cepat. Google membantu banyak siswa-siswi sekolah, sampai membantu meningkatkan bisnis di banyak negara. Google bergerak dalam bidang internet-related services and procuts, seperti search tools, advertising services, communication and publishing tools, dan lain-lain.

facts
Founded
1998
Founders
Larry Page and Sergey Brin
Incorporation
September 4, 1998
Headquarters
1600 Amphitheatre Parkway
Mountain View
CA 94043
Resource: http://www.google.com/about/company/
Uniqueness
Google dinilai sangat unik karena dapat menciptakan sebuah tren yang sangat marak dan dikenal dengan “tanya aja sama Om Google”. Google menyajikan informasi melimpah yang dapat diakses dengan cepat. Kreativitas yang dimiliki oleh Google sangat mencengangkan, melihat betapa mereka memperhatikan hal-hal kecil untuk menyanangkan pelanggan (seperti perubahaan tampilan logo Google setiap event). Selain itu, perusahaan ini selalu berinovasi dan terus berkembang agar tidak kalah dari kompetitornya, seperti Yahoo, Bing!, dan lain-lain.

Influence to Their Nation
Tidak hanya berdampak besar pada negara America, Google berdampak pada hampir setiap negara di dunia. Seperti kata Larry Page, CEO Google, “it understands exactly what you mean and gives you back exactly what you want.”
Google menyediakan tools untuk membantu segala bisnis untuk mencapai kesuksesannya, baik dalam dunia online maupun tidak. Program yang disajikan juga memampukan entrepreneurs untuk berkembang, dengan cara membantu mendapatkan network dan informasi yang dibutuhkan. Google bahkan menyediakan cloud computing tools for businesses yang memungkinkan untuk berhemat, dan membantu perusahaan untuk lebih produktif.

Position in the Market Dari segala value yang dimiliki oleh Google, sangat pantas bila Google disebut sebagai market leader. Perceived benefit yang konsumen terima lebih besar daripada kompetitornya. Berikut ini merupakan market share dari desktop search engine per bulan April 2013:

Resource: http://www.shopmarketing.com/catalogue/internet-growth-search-engine-market-share Dari chart di atas kita dapat melihat bahwa Google memonopoli pasar search engine, dengan persentase sebesar 84%. Persentasi ini 10 kali lipat lebih tinggi dari posisi kedua, yaitu Bing. 2. ZARA
ZARA berasal dari Spanyol, didirikan oleh Armancio Ortega dan Rosallia Mera pada tahun 1975. ZARA memproduksi banyak model pakaian-pakaian berbagai musim baik untuk wanita, pria, maupun anak-anak. Walaupun ZARA terkenal dengan produk pakaiannya, ZARA juga memiliki banyak varian produk lainnya seperti sepatu, tas, dan berbagai macam aksesorisnya. Zara sendiri merupakan flagship store dari Inditex, yang memiliki beberapa merek ternama lainnya seperti: Massimo Dutti, Pull and Bear, Stradivarius, dan Bershka.

Uniqueness
Bila dijabarkan dalam satu kalimat, maka Zara dikenal dengan “Classy, well-tailored, cheap - and ethical brand.” Selama tahun 1980, Ortega mulai mengubah desain, manufaktur dan proses distribusi untuk mengurangi lead time dan bereaksi terhadap tren baru dalam cara yang lebih cepat, dalam apa yang ia sebut "mode instan". Hingga kini, Zara sendiri hanya membutuhkan waktu kurang lebih 2 minggu untuk mengembangkan produk-produk barunya dan meluncurkan sekitar 10.000 design baru setiap tahunnya. Kecepatan dalam bereaksi membuat Zara unggul. Design yang menarik dan kualitas jahitan yang baik membuat Zara sangat laku, apalagi dengan harga yang dikategorikan cukup murah (di daerah asalnya). Zara dinilai etis, karena tidak mempekerjakan anak di bawah umur.

Influence to Their Nation
Zara mengejutkan investor dan analis dengan menguak bahwa profitnya menanjak 30% pada awal tahun 2014, beserta dengan peningkatan sales sebesar 15%. Hebatnya, walaupun 70% dari pemasukannya berasal dari Eropa, sisanya berasal dari negara-negara berkembang. Indonesia salah satunya. Zara diakui sebagai “a Spanish success story” oleh CNN.
Position in the Market Tidak hanya Google, Zara juga merupakan market leader dalam bidang dan pasarnya. Berikut ini adalah bagan mengenai merek yang paling sering dipakai oleh consumer:

Resource: http://chicisimo.com/fashion/top-brands/ Zara berada di posisi pertama, dilanjutkan oleh H&M yang tidak terlalu jauh di bawahnya (3%). Walaupun demikian, jaraknya dengan posisi ke-3 dan seterusnya sangat jauh, mencapai 18%.

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