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Music Around Me- Strategic and Marketing Analysis of Music Industry

In: Business and Management

Submitted By TripleM
Words 9322
Pages 38
2014/ 2015

Music Around Me
DEVELOPMENT OF STRATEGIC AND MARKETING ANALYSIS FOR A NEW MOBILE MUSIC STREAMING APPLICATION
CLÉMENT CHEMINAT 56025 MIKOŁAJ SZYMAŃSKI 56026 COUNSELOR: ADA SCUPOLA

Music Around Me

C. Cheminat M. Szymanski

Table of contents
1.0 INTRODUCTION .............................................................................................................................. 2

1.1 Background ................................................................................................................................. 2 1.2 Problematics............................................................................................................................. 4 1.3 Limitations ............................................................................................................................... 5 2.0 METHODOLOGY................................................................................................................................. 5

2.1 Primary Data............................................................................................................................. 5 2.2 Secondary data ........................................................................................................................ 7 2.2.1 Research papers ............................................................................................................. 7 2.2.2 IFPI Digital Music Report 2014 ......................................................................... 7 2.2.3 Gerd Leonhard ................................................................................................................. 7 2.2.4 Statistic data ............................................................................................................... 7 3.0...

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