...Carnatic Music: A dying art form Structured Languages Assignment Report Ryan Rodricks ( WE School MIM IV – Roll no 67) Carnatic Music: A dying art form | 1 Table of Contents 1. Executive summary ............................................................................................ 2 2. Secondary study ................................................................................................. 4 Origin ................................................................................................................. 4 Nature ................................................................................................................. 6 Sources ............................................................................................................... 6 3. Design of survey ................................................................................................ 7 3.1 Goal of the survey ......................................................................................... 7 3.2 Sample (Demographics) ................................................................................ 7 3.3 Questions ...................................................................................................... 7 3.4 Survey collection details ............................................................................... 8 4. Questionnaire ..................................................................................................... 9 5. Data collection...
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...I recently attended a concert entitled Masterpieces of the Guitar. The concert was performed by a solo artist named Robert Wetzel. The concert was presented by The Grossmont Guitar Guild, it was held at the Cuyamaca College of Performing Arts on October 29, 2012. This report will detail my experience and give an accurate, unbiased review of “Masterpieces of the Guitar.” Before the performance began I had the opportunity to sample the program and read through it thoroughly. The most important thing I learned from the program was information about the artist performing. I also learned about some of the music being performed. Pertaining to the artist performing his solo act, Robert Wetzel, he has a rich history in music. According to the program he began studying guitar at the young age of fifteen. He studied under master guitarist’s Angel Romero, Pepe Romero and Celedonio Romero. If you couldn’t already tell, all three of his masters were related and he considers himself part of this lineage. Today, he is a resident of San Diego, California. In addition to his performances with the guitar he also teaches music at San Diego State University, Grossmont College, Southwestern College and the University of California. I also learned, from the program about the songs I was about to hear performed by Wetzel. The artists listed include: Milan, Narvaez, Frescobaldi, Scarlatti,, Bach, Schumann, Debussy, Satie, Ravel, Moreno-Torroba, Tansman and Presti. I think this was important because...
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...Mi Casa Report [pic] By: Tracy Huang Submission date: 23/04/2013 Submitted to: Esther Scammell Table of Contents 1 Executive Summary-----------------------------------------------------1 2 Introduction ------------------------------------------------------------2 2.1 Terms of reference 2.2 Procedure 3 Findings -------------------------------------------------------------3 3.1 Staffs 3.2 Location 3.3 customers 3.4 Problems 4 Conclusion -------------------------------------------------------------4 4.1 Staffs ...
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...highly profitable through the sale of pre-recorded music product, and ancillary profit centers. EE will own and control the masters (master copies), copyrights and licenses of its product, which will enable EE to create immediate revenue streams while growing its music catalog into a multi-million dollar asset. 1.2 PRODUCTS & SERVICES The company has established three record labels to handle a variety of music genres including AfroPop, Rhythm & Blues, Afro Jazz, Gospel and rap. EE has compiled an exciting and diverse roster of recording artists. Selected over the past year, these highly talented veteran and debuting artists will enable EE to quickly penetrate the music marketplace. 1.3 MARKET ANALYSIS EE will distinguish itself from other independent record companies through its marketing and promotional plan. Intense, calculated and relentless promotional campaigns will enable EE to earn massive revenues through the growing popularity of "singles", as well as traditional full-length albums. EE will utilize the success of its pre-recorded music to develop profit centers in independent distribution, merchandise and concert promotion. 1.4 STRATEGY & IMPLEMENTATION EE maintains strong affiliations in the music industry. EE has been offered international distribution with Maxis Distributing (a distribution arm of Maxis) and the Alaba Group. This provides EE the opportunity to generate revenue from the world's largest music markets including Japan, Germany, the United Kingdom...
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...Impact of Music, Music Lyrics, and Music Videos on Children and Youth Abstract Music plays an important role in the socialization of children and adolescents. Popular music is present almost everywhere, and it is easily available through the radio, various recordings, the Internet, and new technologies , allowing adolescents to hear it in diverse settings and situations, alone or shared with friends. Parents often are unaware of the lyrics to which their children are listening because of the increasing use of downloaded music and headphones. Research on popular music has explored its effects on schoolwork, social interactions, mood and affect, and particularly behavior. The effect that popular music has on children's and adolescents' behavior and emotions is of paramount concern. Lyrics have become more explicit in their references to drugs, sex, and violence over the years, particularly in certain genres. A teenager's preference for certain types of music could be correlated or associated with certain behaviors. As with popular music, the perception and the effect of music-video messages are important, because research has reported that exposure to violence, sexual messages, sexual stereotypes, and use of substances of abuse in music videos might produce significant changes in behaviors and attitudes of young viewers. Pediatricians and parents should be aware of this information. Furthermore, with the evidence portrayed in these...
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...Executive Summery This report attempts to study the consumers’ behavior for a particular cola brand, MOJO. It is brand of Akij Food and Beverage Ltd., a sister concern of prominent group of companies of Bangladesh, Akij Group. In the year 2007 MOJO was the market challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brand was launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years MOJO is doing satisfactory in the market place and competing well with RC Cola). People prefer MOJO’s pricing but it has to improve its image in status and quality issues. However, still now MOJO has the chance to recover its own position because target customers (according to the survey result) are potential and have not constructed their belief structure for MOJO. For some particular aspects of consumer behavior such as perception, attitude, self-orientation and life style etc, this report has found out some drawbacks and recommended some affective strategies to recover those issues successfully. Introduction Origin of the Report While doing the Consumer Behavior course; our course instructor Md. Mahamud Zubaer assigned us to do a term paper on the consumer behavior of a product. We choose “MOJO Cola” on which we have conducted our total term paper. Objectives The main objectives of the term paper is to - 1. Find out the consumers belief, attitude and behavior about MOJO cola 2. Find out...
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...File Sharing: what and how Effects on music sales. Abstract File sharing is the practice of distributing or providing access to digitally stored information, such as computer programs, multimedia(audio, images and video), documents or electronic books. It may be implemented through a variety of ways.In this paper we are discuss common methods of storage, transmission and dispersion include manual sharing utilizing removable media, centralized servers on computer networks,World Wide Web-based hyperlinked documents, and the use of distributed peer-to-peer networking.We consider the specific case of file sharing and it’s effects on legal sales of music . 1. Introduction Files were first exchanged on removable media.Computers were able to accessremotefilesusing filesystem mounting and FTP servers.The mp3 encoding, which was standardized in 1991 and which substantially reduced the size of audio files, grew to widespread use in the late 1990s. In 1998, MP3.com and Audiogalaxy were established, The Digital Millennium Copyright Act was unanimously passed, and the first mp3 player devices were launched. In June 1999, Napster was released as an unstructured centralized peer-to-peer system, requiring a central server for indexing and peer discovery. It is generally credited as being the first peer-to-peer file sharing system. Gnutella, released in March, was the first decentralized file sharing network. In the gnutella network, all connecting software was considered equal...
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...Joshua Kelly 205496 Joshua Michael Kelly – 205496 AUD207 Music Production Analysis “Genre History – Experimental/Electronic” Word Count: 1,650 Submission Date: 30 August 2012 Submitted in partial fulfilment of the requirements for the degree of ‘Bachelor of Creative Technology’ JMC Academy, 2012. 1|Page Joshua Kelly 205496 Once stated by a pioneer of the genre itself, “an experimental action is one the outcome of which is not foreseen” (Experimental Music, 2010). Arising in the mid-20th century, Experimental/Electronic Music refers to an electronically produced sound recorded on tape and arranged by the composer to form a musical composition. ‘The journey of this genre has been a long, boundary pushing and often negatively characterized one. Crossing multiple continents and facing cultural alienation, it has formed into a well-established but still sometimes undefined genre at the crux of technological advances’ (Kembrew McLeod, 2001). It is well placed in this day and time, and like all music nowadays, the inclusion of the internet has seen the genre become more and more popular across the globe. The term “Experimental/Electronic Music” is an umbrella term used in this report to label an idiosyncrasies list of subgenres made with the use of any combination of computers and electronic or acoustic instruments. ‘In no way is the use of this term an attempt to ignore the concrete differences between the way these subgenres are consumed and produced. Although...
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...MERCHANDISING LICENSE AGREEMENT This MERCHANDISING LICENSE AGREEMENT (the “M/L Agreement”) is made and entered into as of December 15, 2010 (the “Effective Date”) by and between LICENSEE(“LICENSEE”) and ARTIST(“Licensor”) with respect to the recording and performing artist, Artist(“Artist”) RECITALS RECITAL ONE. RECITAL TWO. . RECITAL THREE. RECITAL FOUR. Licensor and Artist represent and warrant to and for the benefit of LICENSEE that neither Artist no Licensor will now or hereafter make any effort or take any action to waive, disavow, renounce or reject this Agreement or Licensor and Artist’s obligations hereunder whether based on the Artist Declaration or any assertion made by Artist therein. RECITAL FIVE. THE parties agree that the following terms and conditions will govern the merchandising, licensing, fan club and ticketing relationship between Artist and Licensee on a going forward basis. Now therefore, in consideration of the foregoing and for good and valuable consideration the receipt and sufficiency of which is hereby mutually acknowledged, the parties agree as follows: MERCHANDISING AND LICENSING AGREEMENT 1) MATERIAL INDUCEMENT. Licensor understands and agrees that the representations and warranties set forth in Recital Three and Recital Four, above, are a material inducement to LICENSEE’s entering into this M/L Agreement and that a breach of either such representation and warranty will constitute a material breach of this M/L Agreement and the Settlement M/L Agreement...
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...SAVONIA UNIVERSITY OF APPLIED SCIENCES Savonia Business Marketing Plan in Spain of Black Light Discipline Heikki Karvonen Zhao Yunke Gogunskaya Valeriiya Xie Yuanyuan International Business Administration May 2011 CONTENTS 1 INTRODUCTION 5 2 TITLE 6 2.2 Subtitle 6 2.2.1 Subtitle 6 3 DISCUSSION 6 3.2 Subtitle 6 3.2.1 Subtitle 6 4 CONCLUSION 7 4.2 Subtitle 7 4.2.1 Subtitle 7 REFERENCES OR BIBLIOGRAPHY (examples) 8 5 APPENDIX 1 Title of Appendix 1 9 6 APPENDIX 2 Title of Appendix 2 10 INTRODUCTION With the development of globalization, our company decides to expand our target market to Spain. To make sure we have enough background knowledge about Spain, our company has done some marketing research, such as questionnaire, telephone interview and face-to-face interview before we dealing with the detailed marketing plan. In this marketing plan, we will present the result of our marketing research, and the analysis of marketing mix. The SWOT analysis is also an essential part of this plan. The insights of strengths, weaknesses, opportunities, and threats offer our company a good foundation before implementing the marketing plan. Below is some background information of Black Light Discipline band: Black Light Discipline is a Finnish band founded in 2005 on the idea to make captivating, synth-based grooves with a mix of metal and electro genres...
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...Effect of Classical Music on the Reading Comprehension of Iranian Students Nasser Rashidi Shiraz University, Shiraz, Iran Email: Nrashidi@rose.shirazu.ac.ir Farman Faham Shiraz University, Iran Abstract—The influence of music on language learning and performance has been the subject of study for many years. The purpose of the present study was to investigate the effect of classical music (Mozart Sonata) on the reading comprehension performance of two groups of Iranian students in an English institute in Iran. To this end, the study compared two groups of Iranian English students (N=60) over a period of three months: one was taught reading comprehension with a music background and the other with no music background whatsoever. The results of the study showed a significant difference between the performance of the group exposed to music and the performance of the other group not exposed to music. The group taught reading comprehension with a music background outperformed the other taught it with no music background. Index Terms—reading comprehension, music, background music, classical music, Mozart sonata I. INTRODUCTION The use of music as a tool by language teachers to teach foreign languages has been the center of attention to researchers for many years. That is why in the literature we can see different, but mostly positive comments concerning the effectiveness of music in language learning and performance. It has been stated that music can contribute to acquiring...
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...media policy brief 1 Creative Destruction and Copyright Protection Regulatory Responses to File-sharing Bart Cammaerts and Bingchun Meng London School of Economics and Political Science Department of Media and Communications LSE Media Policy Project: Media policy brief 1 Creative destruction and copyright protection Acknowledgements The authors would like to thank Professors Robin Mansell and Sonia Livingstone for their insightful editorial contributions on earlier drafts of this media policy brief. We are also grateful for the research and organizational assistance of our resourceful and talented interns: Dorota Kazcuba, Nate Vaagen, Ben Murray, Davide Morisi and Liam O’Neill. In addition, Jim Killock and Mark Margarattan contributed to stimulating discussion during the project’s expert meeting on ‘File-sharing, the DEA and its implementation’. The LSE Media Policy Project is funded by the Higher Education Innovation Fund 4. LSE Media Policy Project Series Editors Zoetanya Sujon and Damian Tambini Creative Commons copyright licence, Attribution-NonCommercial. This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms. March 2011. LSE Media Policy Project. http://blogs.lse.ac.uk/mediapolicyproject/ 1 LSE Media Policy Project: Media policy brief 1 Creative destruction and copyright...
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...Schlinkert | Thomas Vo | James Palmer | Tommy Mohoric | John Howe | Tracy Vasquez* | Maddy Aliotti | | Professor Eric Kolhede*Coordinator | | Table of Contents I. Executive Summary 1 II. Research Problem 3 III. Situation (SWOT) Analysis 7 A. External Macro-environmental Forces 7 1) Demographic and Social/Cultural Trends Purpose 7 2) Economic Environment 16 3) Technological Dimension 21 4) Political Environment 27 5) Legal Environment 31 6) Cooperative Environment 33 7) Product Market Analysis 36 8) Competitive Analysis 50 B. Internal Environment 71 1) Introduction 71 2) Resources 75 3) Marketing Mix Program 77 4) Conclusion 77 IV. Primary Research 79 A. Focus Groups 79 B. Sampling Plan 93 1) Population 93 2) Sample Size 94 3) Sampling Method 94 V. Primary Research Findings - Uni variate Data Analysis 99 VI. Strategic Marketing Plan 123 A. Segmentation Analysis 123 1) Identifying Segments 123 2) Segment Profiles 124 B. Targeting Strategy 128 C. Positioning Strategy 128 1) Followers 128 2) Casuals 129 3) Aficionados 129 D. Product Strategy 130 1) Current Product Mix 130 2) Product Objectives 130 3)...
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...and loyalty or to motivate them to improve and develop their performance. An example of an incentive event is the Incentives and Promotional Marketing Show Live which is held at the National Exhibition Centre in Birmingham by Waypoint Exhibition and Event Group. Fundraising Fundraising are events in which organisations fundraise money which then they donate to a certain charity which they have chosen. The benefits of the fund raising events are that they raise money for charity, they allow staff to work together for a common cause and they get useful publicity for the company. For example Funraising Events Ltd is dedicated to raising funds for their clients whether they are charities or corporate companies. Other (product launches, music events and festivals,...
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...Contents Stakeholders Analysis 2 Customers 2 Competitors 2 Company 2 Red Bull's key internal stakeholders 2 Red Bull's Strengths and Weaknesses 3 Red Bull's brand appearance, personality and reputation 3 Community 3 Marketing Mix 3 Product 4 Price 4 Place 4 Promotion 4 Positioning 5 Bibliography 6 Reference Material 6 Internet Resources 6 Appendix 7 Stakeholders Analysis Customers Athletes – Red Bull is targeted at athletes serious about their sport and personal performance. Red Bull increases athletes performance, concentration and reaction speed. A good example of Red Bulls support of athletes can be seen with the many extreme and high adrenaline events they are sponsoring, such as the F1 Grand Prix, Moto GP, NASCAR, and FIS Ski Championships. Red Bulls support of athletes shows in their slogan of when to drink Red Bull. “Sport is Red Bull’s natural grazing ground. Whenever athletes are in need of wings you can find Red Bull” (Red Bull, 2011) Students – Red Bull is targeted at students looking to gain that additional performance during challenging days in the auditorium. Red Bull increases students’ concentration, improves vigilance, and stimulates metabolism. Students find these qualities appealing and useful when studying hard or playing harder with fellow students and friends. Competitors Red Bull’s main competitors are Monster and Rockstar. All three are market leaders in the energy drinks market, differentiating themselves with taste...
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