Premium Essay

Mutiple Choice Is 3300

In: Business and Management

Submitted By lhnamtroy
Words 31016
Pages 125
Text Book: Laudon & Laudon, Essentials of Business Information Systems, 7th Edition,
Pearson (Prentice Hall), 2007

Chapter 1
Business Information Systems in Your Career
Multiple Choice Questions
1.

One of the recent critical challenges facing Major League Baseball was:
a.
b.
c.
d.

poor coordination between local and national sales channels. poorly managed sales channels. outdated information systems. decreasing ticket sales.

Answer: d
2.

improved flexibility. improved decision making. improved business practices. improved efficiency.

Answer: b

Difficulty: Easy

Reference: p. 6

Dell Computer’s use of information systems to improve efficiency and implement “mass customization” techniques to maintain consistent profitability and an industry lead illustrates which business objective?
a.
b.
c.
d.

Improved flexibility
Improved business practices
Competitive advantage
Survival

Answer: c
4.

Reference: p. 3

The six important business objectives of information technology are new products, services, and business models; customer and supplier intimacy; survival; competitive advantage, operational excellence, and:
a.
b.
c.
d.

3.

Difficulty: Medium

Difficulty: Hard

Reference: p. 8

The use of information systems because of necessity is:
a.
b.
c.
d.

survival improved business practices competitive advantage improved flexibility

Answer: a

Difficulty: Medium

Reference: p. 9

5.

(Analysis)
Which of the following choices may lead to competitive advantage (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real-time?
a.
b.
c.
d.

1 only
1 and 2
2 and 3
1, 2, and 3

Answer: d

Difficulty: Hard

Reference: p. 8

Analysis in terms of compare
6.

Verizon’s implementation of a Web-based digital

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