...THE COMPETITIVE FORCES AFFECTING INDUSTRY MEMBERS: PORTER’S FIVE-FORCES MODEL FOR ANALYSIS Pressure from Buyer Bargaining Power--High The three components that make up the “buyers” of beer are made up of distributors/wholesales, retailers/restaurants, and consumers. Distributor/wholesalers embody an essential link in the market channel for breweries here in the US given regulations prohibiting the sale of beer directly to both retailers and consumers. Thus, distributors/wholesalers have quite a bit of bargaining power and can impact market share by way of their support, marketing, and promotions depending on the incentives offered by the manufacturer. Retailers and restaurants are another cog of the buyer channel. The main goal of the retailer is to drive traffic through their stores in order to improve sales and, coincidentally, balancing profit margins. As a result, retailers are looking to stock their shelves or bars with the beer products that are selling with a recent focus on more sub-premium brands due to the recent economic situation, as well as supporting their growth of craft beers which have been outgrowing the industry and offer higher average selling prices as well as higher margins. Lastly, consumers ultimately drive the preferences of both the distributor and the retailer channel as they are the end “user” of the beer beverage. With the plethora of beverage choices in the market, both alcoholic and non-alcoholic, along with the consumer becoming increasingly...
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...DMB/380 February 10th 2014 DMB/380 February 10th 2014 Art Museum Database By: For the past couple of years, a local art Museum has been collecting different art pieces from various artists. The Museum then displays the art throughout different galleries across town. The collection has significantly grown and it is now complicated for the museum to keep track of the many different artist and their different art pieces and collections, as well as where the art is located, whether it is stored in different galleries or the Museum itself. It is important for the Museum to develop a database that can keep track of the different art pieces, the artists, the different locations the pieces can be located and a total amount of pieces collected since it continues to grow at a very fast rate. The database will help the Museum substantially as well as the artists who create many various art pieces. Problems and Constraints The Museum continues to grow and it has become difficult for the manager and staff to keep track of the art collection. Not having a database that can tie the artist with his art and the location of it has caused the Museum to lose some of the different art pieces which in return equal financial losses to the Museum. Another problem the Museum continues to have is keeping track of when and where the art is being displayed. Most of the art is displayed for a period of time throughout the different galleries then either stored back...
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...The MMA is one of the most public in the country, and more heavily dependent on the mem- bership contribution than any other [museum]. Like most, it is underendowed and underfunded from reliable public funds. In fact, the American Association of Museums reports that only about 60 percent of America’s 2000-plus art museums have enough income from their endowment to cover their operating costs. Nevertheless, this institu- tion has chosen to be public, with free access, and this is very noble. It is wonderful that the museum has decided not to belong to an agglomeration of very rich people. This museum has more character than it thinks it has. It has the best balanced collection between Western and non-Western art of any museum in the country. We have not chosen to sell or promote the unique aspects of this collection or the museum’s emphasis on historical context.What we have are the makings of an institu- tion that is very different from other museums, and we ought to be able to make that into an advantage rather than apologize for...
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...Will Hawkins is the Museum Coordinator at the Tuscaloosa Museum of Art, home of The Westervelt Collection. Mr. Hawkins graduated from Huntington College in Montgomery, AL with a degree in History. After college, he began working in the restaurant industry and continued for 15 years. While working in Tuscaloosa, he began volunteering with the Tuscaloosa Museum of Art, and shortly after, he was hired as a member of the staff and worked his way up to becoming the Museum Coordinator. The Tuscaloosa Museum of Art houses The Westervelt Collection comprised of approximately 1000 works of fine and decorative arts. The collection was amassed by Jack Warner as investments for Gulf States Paper, now the Westervelt Company. Operating under a nonprofit foundation, the museum was asked by the Westervelt Company to share its collection with the community. Being a collection that was pieced together simply by the tastes of one man, the Westervelt Collection is remarkably cohesive. Hawkins stated that's he is always amazed at the story told through the pieces of art. There are four paid staff members at the museum. Mr. Hawkins and Kathy Thurman are the only two professional staff members. The museum employs two part-time college students. Mr. Hawkins’s duties as Museum Coordinator include a very wide range of daily tasks. From handling the art to training docents and from scheduling tours to giving them himself, Hawkins’s day is packed with many different tasks. The museum has gone through...
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...included, why I loved him. That evening was a celebration of the life of my boyfriend, Parker. He had died in a swimming accident that summer, trying to save the life of a friend. A deep breath in, a deep breath out, and I began to speak, seeing his mother’s tearstained face in the patches of my vision unclouded by the lights. I concentrated my thoughts and words on the qualities he had in abundance: his energy, his generosity, his good humor, his talent, and his passion for life. I felt a desperate need to express myself to all the people gathered to remember him, to remind them of him. But I left out so much. The words I spoke were light, reminding everyone of his humor, making them laugh quietly through their tears. I didn’t speak of the two days in which I had waited, with bated breath and breaking heart, to know whether he lived or died. A chance meeting with a member of his church had informed me of only the slightest details of the accident. Being half a world away, with his family in the process of moving, I was left scrambling to contact anyone who could tell me what happened. I needed to hear something, anything, to dispel the nameless fears running through my mind. How was I to describe those hours of waiting to that audience? Of sitting in a darkened room with his best friend, alternately sobbing and seeking to comfort? Those words, had I found them, would not have been suitable for my speech, and so they were not spoken. The criteria given to me for...
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...Olowe of Ise “It is insufficiently understood that a museums power lies not in the possession of objects and collections, but in the acceptance of its authority to name them by both label and context. This is the most jealously guarded divine right of the museum as the curator of soi-disant public collections” – Duncan F. Cameron. Duncan F. Cameron served as a museum curator and director in the Brooklyn Museum in the New York City Borough of Brooklyn, the second largest museum in New York City and one of the largest in the United States. Duncan served in the museum from 1971-1974. An artist once told me, “Art is in the eyes of the beholder” – anonymous. It’s a statement with a broad perspective of thought and meditation. First I would like to give an example of what the quote by Duncan meant can be seen by the work of Constantine Petridis, a museum curator of African art gallery in the Cleveland Museum of art. He explains objects from the same culture are displayed together and differentiated with those of their neighbors. This concept shows the formal and stylistic relationships between neighboring and familiar artistic customs or traditions that ex-plains the distinctiveness of the arts of distinct people. An addition to the regional framework, thematic connections are highlighted through the use of gallery cards which explain topics of artists, leadership, masks and masquerades, styles and the supernatural. Gallery cards provide photo, descriptions and narrative text linking...
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...gain valuable knowledge and experience as you work with your team, gather and analyze data to gain an understanding of the roots of the unit’s management dynamics and tensions, and propose a course of action to enhance the unit’s effectiveness. Each year, the FAP reports and presentations are incisive, constructive, and fascinating. I look forward to talking with you about your FAP over the course of the semester and to reading about and hearing your team’s FAP findings and recommendations. CONTENTS 1. Introduction to the Field Application Project 2. Timetable / Project Requirements 3. Choosing a Site 4. Gaining Access 5. Working in Your Study Group 6. General Principles and Guidelines for Data Collection 7. Strengths and Weaknesses of Different Data-Gathering Approaches a. Archival Data b. Interviews c. “Shadowing” Job Incumbents d. Focus Group Interviews e. Surveys 8. Analyzing the Data You Collect For Your FAP 9. Writing Your FAP Report 10. Tips on FAP Presentation 11. A Look Beyond the FAP Presentation 12. Appendix: Sample Survey Reminder Email and Survey Items You Can Use or Adapt 1. INTRODUCTION TO THE FIELD APPLICATION PROJECT (back to contents) The major assignment...
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...Discussion of Instructional Problem 3 Differences between Current and Desired State 4 Current Conditions 4 Desired Conditions 4 Data Collection Processes 5 Data Collection Instruments 5 Discussion of Data Collection Instruments Used 5 Sources of Data 5 Discussion of Sources of Data 5 Table 1 – Training Survey 6 Table 2 – Exit Interview Survey 6 Data from Other Sources 7 Summary of Results 7 Data Analysis Techniques 7 Data Results 7 Table 3 8 Table 4 8 Findings of Needs Analysis 9 Goal Statement 10 Appendix A 10 References 10 Discussion of Instructional Problem In my corporate training environment, I have the privilege of training a racially diverse population. The hiring practices of Williams-Sonoma, Inc (hereinafter WSI) provides for a diverse group of people in every training class. Like many companies WSI does not discriminate on the basis of color, gender, ethnicity, religion or sexual orientation. Our company philosophy is to hire new employees every season for our peak sales period. Of the new employees hired, we retain approximately 10-25% as permanent employees. During the on-boarding we train over 500 new employees every season in a fast-paced hands-on instructor-led training environment. I am one of several trainers that deliver on-boarding training for the new hires. Our training gives each employee the tools to navigate the computer system to take sales calls and to service existing customers with issues on their purchases or...
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...1. Develop a focus group discussion guide for the research described above. a. What topics should be discussed in what order? * How do children parents decide which hospital to take their children to, when their children need acute care? * Is the quality of service a factor on their decision * Is the financing a determine factor? * Is their decision driven simply by emotion? b. What pre tasking exercises might be relevant? Ask the people who are participating in the focus group to prepare a journal: list the events that took place from the time your child was first sick until your child felt better. c. What exercises might you use during the focus group? * Give the group members a blank sheet of paper. Ask them to draw the kind of hospital they would like, the kind of doctors, nurses and care they would like to have for their child. Immediately tell them that nothing above a kindergarten level is expected. * Guided Fantasies or Visualizations: tell the individuals to close their eyes, and visualize the perfect hospital. * Word Association and Sentence Completion 2. Evaluate the use of the telephone as the method for the survey. After analyzing and evaluating the competitor’s message of Akron Children’s hospital, it was time for the research team to test whether the care-centered brand massage they recommended was going to be effective beyond doubt in influencing parent’s hospital selection. In addition, the focus group and telephone survey...
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...Identification of relevant social factors that affect customer behavior in purchasing car 1.1 Background of the Study The main purpose of this research is to identify the relevant social factors that affect purchase intention in purchasing car. The result of the research could be used as reference by the car dealer and manufacture which allows to understand the requirement of the market demand in Malaysia. Since there are a lot of competitors in vehicle industry provides advance manufacturing technologies and facilities which to be successful, automaker companies have to strengthen the need according to the need of the customer in order to remain in the car manufacturing industry. Carmaker and marketers should not only focuses on manufacturing vehicle and performance of the vehicle instead they also should emphasises on the social factors which influence the buyers decision in purchasing car such as reference group, family factor and social status. Other than that, the basic principle in the current market which is governing is customer orientation and customer centeredness in belief. Currently, the Competitive market is forced to produce the goods according to the customer needs (Tafler, 2007). The study on the consumer purchase behaviour which also refer as consumer behaviour, provides information of the consumer patterns and purchase intention (Nesai, 2009). Other than that, the organization able to survive along the organization could able to supply the needs...
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...RESEARCH PROPOSAL ON EXPLORING THE EFFECT OF THE OLYMPIC GAMES ON SPORTS PARTICIPATION Introduction This research paper has the intension to investigate the effect of the Olympic Games on sport participation especially for primary school children. This paper will identify the target population, the sampling methods used, methods of data collection and methods of administration. Thus help the city of Edinburgh council to have a general picture of following points: 1) Provide a detailed mapping of the current level of sports participation and the intention for the future 2) Identify the aspects of the games that have been most memorable/ produced greatest impression 3) Explore potential association between impressions from the games and future sports activities. The council is concerned that the findings should be representative of the Edinburgh school children in general, and suggests that age, gender, existing level of sports engagement being important predictors of research result. To generalize from the sample to the population, the sample has to be representative of the population. Observation before the survey I plan to begin with exploratory qualitative techniques: observation of selected primary students to understand the problem and bringing to the surface issues in the research project. This activity often help crystallize the problem or otherwise open the researcher’s eyes to factors and considerations that might be overlooked if he rushed into a full-scale survey. The...
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...In this assignment I will be explaining the reasons for selecting the particular method of data collection for a selected product/service. The selected product that I will be collecting data for is an anti-depression medication made my HML (Hutchinsons Medical Limited). The data collecting method I’ve chosen is face to face interviews in order to get the respondents full attention and collect data without any distractions. I intend on finding out the respondent’s age, whether they suffer from depression/anxiety, whether they take medication for their depression/anxiety, and which form of our product they would prefer to purchase (roll on, cream, liquid, pills). The sampling method that I chose was probability sampling. I chose this method because it means everyone gets the chance to be picked meaning that the results will represent the whole group of interest. Another example of the fairness in this method is someone reaching into a box full of names and picking one out. The selection process ensures that everyone has a chance of winning. The advantages are that it’s not bias and as aforementioned it represents the whole group of interest. The results can also be used to calculate any further statistical analysis. I rejected non random sampling as it’s an unfair selection process as you get to pick people which makes in an unequal selection process. The people that are picked out might not represent the rest of the group and unlike probability sampling you can’t use the results...
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...Collecting Quality Information for Marketing Decision Question 1. What are the major points of comparison between observation and questioning as data collection strategies? Qualitative strategy is based on understanding, opinions, motivation, and observation. The observation is the interaction between the researcher and the subjects. The sample size of this research is usually based on a small group of people. On the other hand he quantitative strategy is based more on data collection and information. It also based on numeric statistics. The quantitative data collection methods are much more structured than the qualitative data collection method. Quantitative methods include a various surveys Marriott: Hotels and Resorts p349. Answer the 3 questions at the end of the case, p350. Turn in work through CANVAS by the due date--limit 2 pages. Note: if you have an electronic textbook, the page number may be different than the hard copy (textbook) Marriott International 1. Analyze Marriott Mobiles mobile feedback system with respect to Exhibit 9.3 characteristics. Analyzing the Marriott Mobiles with respect of the survey characteristic; First the cost, they chose to launch mobile site, instead of a smart phone app was a great decision because the software for the mobile site was there already which help to save a lot of the expenses. The Second characteristic is time span. The Case study shows that the Marriott designed the survey with speed in mind. Time Span...
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... Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prepared For: Anisur Rahman ChowdhuryRoll-117, Section A18th batchDepartment of MarketingUniversity of Dhaka | Prepared By: Submission Date: 31 March, 2016 Letter of Transmittal March 30, 2016 Prof. Dr. Masudur Rahman Professor Department of Marketing University of Dhaka Subject: A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Dear Sir, This is an immense pleasure to submit my thesis paper on A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” as a partial fulfillment of BBA program. I hope this paper is informative and comprehensive as per your instruction. Here, I have worked with the consumer of “Horlicks” and tried to analyze their feedback to find out the impact of brand elements of “Horlicks & GlaxoSmithKline” on their purchase intention of Horlicks. Now, I am very grateful to you for your valuable supervision, precious time, effort and support throughout this paper preparing period. However if any further clarification need regarding the report I will be available to clarify those queries. Yours sincerely, Anisur...
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...Critical Behavior In Research Princess Gunthrope University of Phoenix In research it is very important to adhere to ethical norms, these values ensure the proper and initial aim of research is carried out. The law of ethics in research prohibit researchers from falsifying information or misrepresenting information to participants. Often times “research involves a great deal of cooperation and coordination among many different people in different disciplines and institutions, ethical standards promote the values that are essential to collaborative work, such as trust, accountability, mutual respect, and fairness”(Sent, 2003). The critical behavior in research analysis will analyze an ethical issue raised in the article, The Causal Generalization Paradox: The Case of Treatment Outcome Research, written by Graham L. Staines. The article by Staines discusses the causal generalization paradox. The ethical issue at the heart of the article is the use of improper sampling procedures. With the vast amount of research taking place and random assignment techniques, less of a priority is being placed upon random sampling. According to Staines,2008 experimental research typically selects units, in part or in whole, at the convenience of the researcher. The researcher then makes no attempt, or often times only a limited attempt, to ensure that this sample is an accurate representation of some larger group or population. This form...
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