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Mydin

In: Business and Management

Submitted By lixmin
Words 728
Pages 3
INDIVIDUAL ASSIGNMENT
MKT 1102
FUNDAMENTALS OF MARKETING

NAME : Lim Lix Min
ID : I14005393
Section : 6T3
DUE DATE :
LECTURER : Mr. Shaheen Mansori

Table of Content

NO | SUBJECT | PAGE | 1 | Introduction | | 2 | Product Strategy | | 3 | Price Strategy | | 4 | Place Strategy | | 5 | Promotion Strategy | | 6 | Conclusion | |

The Mydin Company was created by Mr. Mydin Mohamed family in Kota Bahru, Kelantan under the name of Syarikat Mydin Mohamed in year 1956. Initially, the company started its business by selling toys from Thailand. Throughout the years until year 2000, Mydin has gone through a lot of improvement. In 2001, the company changes its name to Mydin Mohamed Holdings Sdn. Bhd. In the same year, the company is converted into public limited company and has since assumed the name of Mydin Mohamed Holdings Berhad. Mydin Mohamed Holdings Bhd. owns and operates hypermarkets, emporiums, superstores, mini markets, convenient stores, and marts in Malaysia. It offers soft line products, including cosmetics, textile, leather, and ladies/gents/baby/children/sportswear; hard-line products, such as hardware, electrical, stationery, porcelain, and toys; and food line products, including confectionery, drinks and beverages, delicatessen, toiletries, and daily and dairy products, as well as stocks daily supplies of Muslim goods. The company was founded in 1940 and is based in Subang Jaya, Malaysia. It has store locations in Klang Valley, Terengganu, Kota Bharu, Seremban, Nilai, Johor Bahru, Alor Setar, Melaka, Penang, Pahang, Kelantan, USJ, Subang Jaya, Kuala Terengganu, Pelangi Astana, Bukit Jelutong, Semenyih, Sri Manja, Sungai Long, Lucky Garden, Sri Muda, Bangi, Balakong, Bangsar, Shelly, Nilai, Shah Alam, and Dungun. As a retail company in Malaysia, Mydin had implement several marketing planning to boost their sales and

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