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Nahid-Kcb

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KENSINGTON COLLEG OF BUSINESS AND UNIVERSITY OF WALES

BP Market Analysis and Strategic Marketing Recommendations
In the USA after the Gulf of Mexico Oil spill
Nahid Mohsen Pour 2/28/2011

Contains: 2962 words Without charts, content, references, tables

In this essay, I am performing Macro environmental analysis of BP business in the USA, after the gulf of Mexico oil spill, and also try to give Strategic Marketing recommendations to recover from the so called “Marketing disaster in the USA market”

Nahid Mohsen Pour

Table of Contents
Introduction ............................................................................................................................................ 4 Approach ............................................................................................................................................. 4 Importance of Marketing ..................................................................................................................... 4 Part I: Macro Environmental Analysis of BP business in the USA after the Gulf of Mexico Oil Spill ............ 5 Political Analysis .............................................................................................................................. 5 Economical Analysis ......................................................................................................................... 5 Social Analysis.................................................................................................................................. 6 Technological Analysis ..................................................................................................................... 6 Legal Analysis................................................................................................................................... 7 Environmental Analysis...

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