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National Book Store

In: Business and Management

Submitted By ara1979
Words 1526
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COLEGIO DE LA PURISIMA CONCEPCION
The School of the Archdiocese of Capiz
Roxas City

SCHOOL OF GRADUATE STUDIES

An Output for the Subject
B.A. 201 – Business Policy

Submitted by:

ARABELLE PONTILAR-ALOQUINA
MBA 2

Submitted to:

DEONY CABAOBAO, DPA
Professor

Second Semester, AY 2015-2016
National Book Store’s Socorro Cancio Ramos

It has been the philosophy of Socorro Ramos to sell books. This Philosophy is the very reason for the establishment of National Book Store.

At an early age, she worked as a salesgirl in Goodwill Bookstore in Escolta. It was owned by her brother and his wife.

Because of her marketing skills, she was given the task of managing the store. Then in 1942, she and her husband established their very own bookstore, National Book Store.

Despite the obstacles that came their way, amidst fire, storms and other difficulties, the have made National Book Store into a multimillion enterprise.

It now operates more than a bookstore. It is also selling other types of merchandise. Socorro also successfully obtained the licenses to reprint international brands such as Hallmark Greeting cards, Prentice Hall, McGraw-Hill, and Addison-Wesley books.
In 1996, Powerbooks, an affiliate of National Book Store for more specialized lineup of book titles was born.

QUESTION ANALYSIS:

1. What virtues did Nanay Coring show as an entrepreneur?

Courage is the mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty; and determination are as courage; and Determination is a quality that makes you continue trying to do or achieve something that is difficult. Courage and determination defined by Meriam-Webster Dictionary.

Courage and determination, these are the true entrepreneurial spirits that Nanay Coring have to build and rebuild her business aside from the challenges and obstacles that she...

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