...1 The Globalization of Thai Cuisine Sirijit Sunanta University of British Columbia, sirijit@interchange.ubc.ca Paper presented at the Canadian Council for Southeast Asian Studies Conference, York University, Toronto, October 14-16, 2005 Introduction Globalization literature underscores the flows of people, information, technologies, capital and ideas across national borders (Appadurai 1996). The contact between cultures following these transnational flows has resulted in the widespread exchange and transformation of cultural forms (Appadurai 1996, Featherstone 1995). Responding to the call from some transnationalism and globalization writers, such as Cook and Crang, for the need to ground globalization theory in specific empirical materials, this paper seeks to analyze globalization through the mundane, everyday consumption of food and drink, and by following a form of cultural commodity – Thai food, or Thai cuisine – on its transnational routes. I start by giving a historical overview of how Thai food has become internationalized and has reached a global audience in cosmopolitan cities around the globe. Based on empirical observation of Thai restaurants in Vancouver, I explore the processes Thai cuisine has undergone when it enters transnational space and serves a global clientele. My field research reveals that Thai restaurants in a North American city highlight the authenticity of the Thai taste while at the same time adapting to local food customs. 2 Although creative...
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...PREMIER INDIANO CUISINE LOUNGE EXECUTIVE SUMMARY: Today’s customers, especially business people and tourists crave for a high-end relaxing experience but in an affordable manner where they believe every dollar spent is worth it. Also, they wish for more food options without having to sacrifice one particular cuisine for another. This specially is true for people who go to restaurants in groups. Fusion Cuisine is a fast growing trend.Also, people crave for authentic food, whatever the cuisine may be. US is a land of immigrants. With different people come different cuisine. And it is difficult for people to have any authentic cuisine if they aren’t certified chefs to validate such food. Customers appreciate the fact that the food they are served is as good as it can get and is made by a certified chef. A restaurant ready to exploit this diverse demand of customers’ .i.e.: different authentic cuisines at one place will have unique product differentiator and a unique market stand as well. Manhattan is increasingly becoming a tourist destination. Especially a restaurant at Financial District will increasingly see an influx of customers. With 9/11 memorial and other significant places such as South Street Seaport Historic District, the New York City Police Museum, and Museum of American Finance, made Manhattan see some of the highest number of tourists in last few years. Also given the fact that Financial District is a financial hub, with multiple multi-national offices, we see...
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...Authentic JA Cuisine Final Draft Msoptimistic1 October 20, 2012 Table of Contents 1.0 Executive overview Pg. 3 2.0 Situation Analysis Overview Pgs. 4-5 2.1 Market Summary Pg. 6 2.2 SWOT Analysis Pg. 7 2.3 Competition Pgs. 8-9 2.4 Product/Service Offering Pg. 10 2.5 Keys to Success Pg. 11 2.6 Critical issues Pg. 12 3.0 Marketing Strategy Overview Pg. 13 3.1 Mission Pg. 14 3.2 Marketing Objectives Pgs. 15-17 3.3 Financial Objectives Pg. 18 3.4 Target Markets Pgs. 19-20 3.5 Positioning Pgs. 21-22 3.6 Pricing Strategies Pgs. 23 3.7 Marketing Attack Strategy Pgs. 24-27 3.8 Marketing Research Pgs. 28-29 4.0 Controls Overview Pg. 30 4.1 Progress Milestones Pg. 31 4.2 Marketing Organizations Pg. 32 4.3 Contingency Planning Pg. 33 5.0 Conclusion Pg. 34 1.0 Executive Overview The economic downturn has affected how restaurants are marketed. Marketing campaigns of the 1980s were aimed at image and status. Since most of today's consumers, even those in the upper-income strata, are dollar- and value-conscious, price and value will be the key marketing concepts of this decade. Another recent change is the increased emphasis on creative, high-impact marketing promotions that generate restaurant traffic and increase guestroom occupancies. It is hard times but influencing...
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...population of people that live in close proximity to each other. This fact has resulted in Koreans that live in clustered village communities outside their major cities. This type of communal lifestyle, historically, made eating one of the most important times of day in a farm home or the royal court. Although the variety and quality food differed between farmer and the royal court, the importance of Korean cuisine and meal time remained the same. Korea descended from Mongolians, and was governed by imperial dynasties since before the Common Era. Korean cooking has a distinct national identity that, in its contemporary, form combines dishes and techniques from both peasant diets and royal palace foods. Korean food is very spicy. Korean cooks in the 16th century were delighted by the chili, introduced by the Portuguese. The information used to create this paper are sources located by internet searches and one book. Please see the attached reference page. Royal Cuisine Korean royal cuisine, at one time was only enjoyed by the royal court. This type of cuisine takes from a few hours to several days to prepare. The chef harmonizes warm and cold, hot and mild, rough and soft, solid and liquid, and balances colors. The meal is served on hand-forged bronzeware. The specific arrangement of dishes alternates to highlight the shape and color of the ingredients of the meal. The Water’s Influence Korea is surrounded on four sides by water – so, seafood is a staple food...
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...The Beauty of Malaysia - Essay - Siyu 5/7/14, 2:16 PM Login Join The Research Paper Factory Join Search Browse Saved Papers Search over 100,000 Essays Home Page » Historical Events The Beauty of Malaysia In: Historical Events The Beauty of Malaysia Malaysia was called "Malaya" at first, after independent from the British Colonisation in 1957. It was only made up of Malay Peninsula and Singapore Island. After a few years, Sabah and Sarawak decided to join Malaya to form Malaysia in 1963. However, Singapore seceded in 1965. Now, Malaysia is independent for 53 years. This multi-racial and multi-cultural country consists of thirteen states and three federal territories and has a total landmass of 329,845 square kilometres (127,354 sq mi). The capital city is Kuala Lumpur, while Putrajaya is the seat of the federal government. The population stands over 28 million made up of Malays, Chinese, Indians and numerous ethnic groups. Malaysia gained its independent on August 31, 1957. Since independence Malaysia has had six Prime Ministers namely, Tunku Abdul Rahman the first Prime Minister and known as “Bapa Kemerdekaan” (Father of Independence), Tun Abdul Razak the second sitting Prime Minister, known as the Father of Development, Tun Hussein Onn was granted the soubriquet “Bapa Perpaduan” (Father of Unity) sited as the third Prime Minister ,Tun Dr Mahathir Mohamad was the fourth Prime Minister of Malaysia is the longest running leader in Asia serving...
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...I. Introduction: Chinese cuisine is served anywhere , even in our own homes. Even at our simple gatherings we usually include Chinese cuisine in our entrails. Chinese cuisine is introduced in the Philippines as early as the 10th century. From appetizers to main curses like dim sums, noodles, meat dishes like sweet and sour, asado, roasted and many more. We Filipinos love to eat Chinese foods. Most Filipinos loved Chinese foods because Chinese influences them to their cuisine. Filipino cuisine is influenced principally by China, Spain, and the United States, integrated into the pre-colonial indigenous Filipino cooking practices. When restaurants were established in the 19th century, Chinese food became a staple of the pansiterias, with the food given Spanish names. The "comida China" Chinese food includes arroz caldo rice and chicken gruel, and morisqueta tostada fried rice. When the Spaniards came, the food influences they brought were from both Spain and Mexico, as it was through the vice-royalty of Mexico that the Philippines were governed.In the Philippines, trade with China started in the 11th century, as documents show, but it is conjectured that undocumented trade may have started even two centuries earlier. Trade pottery excavated in Laguna, for example, includes pieces dating to the Tang Dynasty. The Chinese trader supplied the silks sent to Mexico and Spain in the galleon trade. In return they took back products of field, forest - beeswax...
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...ENGLISH COURSE C SPRING 2013 Abstract Food and especially gastronomy is something that has always interested me. Because of my interest of cuisine I chose to write a paper about restaurant culture in Stockholm. My goal was to write about the restaurant life in Stockholm through a sociological perspective, with politics and economics as the main perspectives. Because of time limits I was needed to narrow my view of the restaurant world to two timeframes, from 1955-1965 and 2002-2012. The study is mainly based on literature analyses and attempts to find connection between economical and political events and events in the restaurant world. Through the analysing of literature pertinent to my subject I’ve found that the restaurants and it’s life is highly dependant on it’s society, some changes are of course panoptic but there are certain changes in the political landscape and the economy that has indeed influenced the restaurants. It is important to recognize that we can’t discuss about Stockholm’s restaurant life isolated when there has been major changes in society. Some changes are general for the whole society as well as the country. Keywords Gastronomy, Restaurant life, Sociology Introduction Question Can the development of society mirror on to the restaurant scene of Stockholm regarding array of cuisines, culture and economics? Thesis By looking at Stockholm’s restaurant life at two different periods of time we may read the development of society...
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...harvest of the year. Despite the origins of Thanksgiving Day, this holiday is similar in Canada and the United States but everyone celebrates it in their own way. The first Thanksgiving was celebrated in 1621; where a group of 102 people (the pilgrims) from England arrived to the new world. They found a village called Plymouth. As the winter came along and diseases struck the village the survivors made contact with an American Indian named Squanto from the Wampanoag tribe. Squanto taught them to fish and cultivate corn, giving to the pilgrims a successful corn harvest that led to a big feast arranged by Governor William Bradford. Nowadays thanksgiving has been an annual tradition in the U.S.A; President Abraham Lincon proclaimed it as a national holiday...
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...well accustomed to the traditions of the countries in which they have entered. Here we can see the clear sign of globalization and its impacts on the company like Sodexo. Because of which, we can arrange parties with our cultural food even if we are not in our country. This can be easily expressed in such a way: “Something about others you learn, something about you others learn, that’s how Globalization works and the companies grow.” 1. Customers (segmentation), Upon demand and profile, catering companies are divided into low-scale and high-scale catering. These services differ by using completely different kind of raw materials and resources. As an example a child’s birthday party demands tools of lower value, paper cutlery and simple healthy food is satisfactory. A high-scale business conference demands culinary valuable food and quality...
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...New In America Paper Stephanie Turner-Smith SOC/262 September 21, 2014 Sharon Chappelle New In America Paper America is a nation of immigrants. From the early colonists to the current entrants, indigenous and cultural diversity is plentiful. When this nation was still undeveloped, the settling population was of the same background; they were white, Anglo-Saxon, and Protestant background. Over time, Northern Europeans wanted entry, and eventually, Eastern and Southern Europeans, Asians, South and Central Americans came to America by the thousands. The American medley, what we call the melting pot was gradually emerging, but during progression, differences became noticeable. Such differences involved varied religions, races, and ethnic heritage. Two groups that I have researched are Chinese and Armenian immigrants. Chinese immigrants came to America in the mid-19th century. Chinese came to settle in California to join the Gold Rush that originated at Sutter’s Mill in Sacramento, California. But once the gold lessened, they came to seek work. The Chinese immigrants were mostly farmers who left china due to the economy and governmental dilemmas in China. Most anticipated on working hard, earn a large portion of money, so they could return back to country with their families as well-off men. During this time, the Chinese was no different than any other immigrant who came to America. They lived in neighborhoods and communities yet the Chinese maintained their culture. But...
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...Culture of Malaysia From Wikipedia, the free encyclopedia Jump to: navigation, search Life in Malaysia Culture Cuisine Demographics Economy Education Ethnic groups Film Health Holidays Languages Literature Malaysian English Music Politics Religion Religious freedom Society Sport Transport Tourism Indian Chinese The culture of Malaysia draws on the varied cultures of the different people of Malaysia. The first people to live in the area were indigenous tribes that still remain; they were followed by the Malays, who moved there from mainland Asia in ancient times. Chinese and Indian cultural influences made their mark when trade began with those countries, and increased with immigration to Malaysia. Other cultures that heavily influenced that of Malaysia include Persian, Arabic, and British. The many different ethnicities that currently exist in Malaysia have their own unique and distinctive cultural identities, with some crossover. Arts and music have a long tradition in Malaysia, with Malay art dating back to the Malay sultanates. Traditional art was centred around fields such as carving, silversmithing, and weaving. Islamic taboos restricted artwork depicting humans until the mid-20th century. Performing arts and shadow puppet shows are popular, and often show Indian influences. Various influences can be seen in architecture, from individual cultures in Malaysia and from other countries. Large modern structures have been built, including the tallest twin buildings in the world...
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...Traditional Japanese Culture and its Influence in Australia. Abstract: This paper looks at traditional Japanese culture in its entirety, and how exactly certain traditional aspects have influenced societies within Australia. The purpose of this research was to not only discover how exactly Japanese culture is recognised within Australian society today; but also to identify how Australians have gravitated towards the culture in general, allowing for major aspects to become part of their everyday life. The start of this research began to look at past views of Japan in Australia (which covered the White Australia Policy, and attitudes during and after World War II), and contrasted this with Australians present day perspectives of Japan. The research then continued to look at traditional cultural aspects of Japan such as; Japanese dining and mannerisms, sport, religion and spirituality, and visual arts, and then continued to discuss exactly how these aspects have impacted and influenced Australia and its members of society. The findings of this research reached a conclusion that although Japan was once perceived extremely negative by Australians, its influence within the Australian wider community is not only undeniable, but immensely beneficial and constructive to society. Introduction The culture of Japan is a multi-layered and intricate system that has been developed and sustained for over thousands of years. The Japanese culture combines both ancient and contemporary...
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...[pic] [pic] [pic] [pic] |[pic] |[pic] |[pic] | |MALASIYA |SINGAPORE |THAILAND | |[pic] |[pic] |[pic] | |INDONESIA |LAOS |PHILIPINES | |[pic] |[pic] |[pic] | |BURMA |VIETNAM |BRUNEI | | [pic] | |CAMBODIA | MALAYSIA Facts and Statistics Ethnic Make-up: Malay 50.4%, Chinese 23.7%, indigenous 11%, Indian 7.1%, others 7.8% ...
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...Running head: EXPANDING BUSINESS OVER SEAS Expanding Business Over Seas Armond Shelley 7/16/2011 University of Phoenix In this paper I will explain the life of an individual that is attaining a structured opportunity this may help him tremendously or bring an empire down to its lowest. The paper will help the reader understand many differences and the incompatibilities that go on when an industry is trying to do business overseas. These same venues have created many differences and risks for business owner Steve Kafka. Many times in this society business owners want to expand and make his or her business a franchise and represent with more locations as well as attract a different crowd. As an entrepreneur the individual main focus of the industry is to help others as well as make sure that the business stays on an upbeat with competition. The situation of this scenario is that an American of Czech Steve Kafka is a business- man and a franchise owner of Chicago Style Pizza; he has decided to expand his business into his own country Czech Republic. Steve’s thought is that it may be a risky situation, but he is willing to take a chance on success or failure. However, he has already had to overcome many difficulties as a franchisor. At this time Steve mainly knows that he will face some difficult times just because he is trying to move his business to Prague to expand the business but realizes in today’s economy to survive he has to expand. Although Steve was born in...
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...Contents 1.1 BACKGROUND OF THE STUDY 4 1.11 Indian weddings 4 1.12 Indian greetings 4 1.13 Indian Food 4 Introduction to American culture 5 1.14 American music 5 1.15 American religion 5 1.2 PURPOSE OF THE STUDY 6 1.3 SCOPE OF THE STUDY 7 2.0 LEVELS OF CULTURE 7 2.01 GLOBAL CULTURE 7 2.02 REGIONAL CULTURE 7 2.03 NATIONAL CULTURE 7 2.04 ETHNIC CULTURE 7 2.05 SOCIAL CLASS CULTURE 8 2.06 ORGANIZATIONAL CULTURE 8 2.07 FAMILY CULTURE 8 2.08 GENDER CULTURE 8 2.09 AGE CULTURE 8 2.1 DETERMINANTS OF CULTURE 8 2.11 GEERT HOFSTEDE’S MODEL 9 2.12 INDIVIDUALISIM V COLLECTIVISM 9 2.13 POWER DISTANCE 9 2.14 LARGE POWER DISTANCE 9 2.15 SMALL POWER DISTANCE 9 2.16 MASCULINITY V FEMINITY 9 2.17 UNCERTAINITY AVOIDANCE 10 3.0 CHARACTERISTICS OF CULTURE 10 3.01 Culture is dynamic 10 3.02 Culture is pervasive 10 3.03 Culture is learnt 10 3.04 Culture is integrated 10 3.05 Culture is ethnocentric 10 3.06 Culture provides social cohesion 11 4.0 VIEWS ON CULTURAL TRENDS 11 4.01 The Convergent View 11 4.02 The Divergent View 11 5.0 ANALYSIS AND CONCLUSION 12 5.01 ANALYSIS 12 1.0 INTRODUCTION 1.01 WHAT IS CULTURE? Culture rules virtually every aspect of your life and like most people; you are completely unaware of this. Culture is vital because it enables its members to function with one another without the need to negotiate meaning at every moment. Culture is learned and forgotten, so despite its importance we are generally unconscious...
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