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Natura

In: Business and Management

Submitted By mnmths
Words 1669
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Paper Doing Business In Brasil Manu Mathys – FT 8
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Question 1 :
How does a strong vision and a corporate culture based on human well-being affect employees?

You don’t just all of a sudden ‘have’ the almost 8,000 motivated employees that Natura can globally count on, you have to earn them every day. There are several ways in which one can see what influences both company and employee at the same time, and we’ll try to elaborate on at least some of those corporate characteristics.
Maybe the most straight forward aspects are to be found when you take a closer look at the employee advantages related to the work, the so-called fringe benefits. As what I’ve learned from the guided tour, apart from their regular monthly pay-check, employees are made feeling very supported when performing their professional activities in the Cajamar factory. Besides the somewhat more regular insurance plans, payback of transportation costs and a restaurant to enjoy a healthy lunch or snack, Natura employees with kids can also use the baby day-care centre if there short on a babysitter. Even more, mothers with new-borns are allowed to stay home for 6 months and even new dads are allowed to take up much more weeks than the Brazilian average of two weeks of paternal leave. Apart from this, the Cajamar factory also includes a gym where employees can stay fit, a medical facility for urgencies, a bank and a shop for easy access to all of the products in the Natura catalogue.
In addition to the more tangible aspects of employee compensation, there’s also a non-stop focus on training and learning of the employee, which is interesting for every new employee. Only after receiving a proper training of one or two months (depending on the type of job you do), an

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