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Naturalizer

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Submitted By SonnieSonnie
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Naturalizer Shoes
Business History
Naturalizer shoes are a shoe brand that is part of a larger shoe company, brown shoes. The Brown shoe company is a multi-national company with branches in Canada, China and The United States of America. In Canada, it operates under Naturalizer shoes. Naturalizer dates back to 1927. At that time, there was the revolutionary idea of coming up with stylish and comfortable shoes for women. They also aimed at providing a brand of shoes that would remain comfortable from the start of the day to the end of the day. These have remained the main goals of the Naturalizer shoe company. The headquarters of Brown Shoe Company are in Missouri, Clayton in the USA. The Naturalizer shoe brand has over 196 stores in both US and Canada. Though the Naturalizer brand dates to only 1927, its mother, the brown shoe company can be dated back to 1875. The company underwent significant changes and growth, acquiring brands such as Naturalizer, LifeStride, Via Spiga and Sam Edelman. The Naturalizer shoes now owns e-commerce sites which signify that the company has developed in terms of technology and marketing strategies.(Burstein L) The current CEO of Brown shoes and Naturalizer shoes is Diane Sullivan. She is also the Chairman and president of the company.
Production
The main product that Naturalizer shoes offers is the perfect fitting shoes that the company sells. The Naturalizer.com websites are tied to the retail stores. (indeed.com) This means that from the website, one can easily find a nearby retail store. The company also offers some services such as free shipping for consumers who are far from their retail stores. Naturalizer shoes have traditionally targeted a more reserved group of women, producing shoes that are typically known as ‘grandma shoes’. The company however aims at producing shoes that maintain the comfort Naturalizer is known for,

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