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Another prime example of a solution can be seen through the company Naturally Perfect, a company that creates colored dolls, in a market, which lacks dolls for African-American and Black girls. Founders of Naturally Perfect, Angelica and Jason, created their company after their daughter was discontent and deeply influenced by how there were no dolls that resembled her, “Like most young girls with kinky/curly hair, my daughter Sophia was not happy with her kinks and curls because of the doll I was putting in her hands every day. Sophia wanted long straight hair, and even started expressing a strong dislike for her facial features and skin tone…. We created “The Angelica Doll” – A natural hair 18-inch doll for young girls” (“About Us”). The lack

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